Have you ever wondered why eye creams are usually more costly than, say, a toner, and sometimes even moisturiser and serum? This discussion came up while I was in Phuket with other journalists and the Elizabeth Arden team for the presentation of the new Prevage products that will be launched in November 2013.
Elizabeth Arden’s regional training manager, Angeline Lim-de Silva says that the technology required to make an effective eye cream is actually more challenging than creating other products because the skin around our eye area is very different from that of the rest of our face.
First, the skin around our eyes is the thinnest on our face. On top of this, the eye area also has the most number of pores. These two qualities means that this delicate area requires a product that is lightweight, absorbs quickly and isn’t too rich or greasy to take great care of it.
Although it’s probably the most delicate area on your face. And yes, it’s probably the most overworked part on your face too! This high volume of movement means that the area also tends to be where signs of ageing first appear.
I guess this is why, when it comes to the question of splurge or stint, I’d definitely invest in an eye cream that is backed by sound technology and delivers great results.
What’s really interesting about the new Elizabeth Arden Prevage Anti-aging + Intensive Repair Eye Serum (SGD215) is that it contains Idebenone as its star ingredient, an ingredient I have a lot of trust in, because if you spend some time doing some research on this ingredient, you’ll realise that it is indeed a very potent antioxidant. At the same time, I was told that the Prevage range is of pharmaceutical grade. In other words, Prevage products used to be prescribed by cosmetics doctors to their clients.
Another interesting thing about this new eye serum is that besides targeting at undereye issues such as dark eye circles, fine lines and puffiness, it is best known for targeting at crepey upper eyelids. While doing makeup for my 50-something-year-old mum, I noticed that this is actually a key concern of hers. While she also has some crow’s feet and fine lines around her eyes, it is the crepey upper eyelids that make her look more tired, and make her eyes look smaller than they used to be. Also, the problematic eyelids also mean that it’s harder for me to use eyeshadow on her.
Finally, I read on a latest study that finds that men (and women) first look out for beautiful eyes as an indication of attractiveness in the opposite gender. This study probably crushed the stereotype that men are most concerned with cleavage. And it probably also open our eyes (pun unintended) to how we should be giving our eyes even more tender, loving care, especially when it comes to our skincare regime.