Have you ever noticed how products are given sexy names if they are targeting female consumers and how boring and utterly uninspiring random numbers are usually used for products targeting guys? It’s such a regular part of daily life, that I never really took notice, until now.
I was mulling about it and this is what I think is at play here: Ladies want to feel they need the product while men want to know they need it. As much as I hate to admit it, men and women can’t be more different in terms of how they purchase, so I guess as far as naming products go, as long as you can make a women emotionally connect with your product, you may just get your sale… And for men, if you convince them of the improved and bigger advantage of buying, the item is already on its way to check-out.
I probably can’t speak for the men, but as a woman, I’m just going to say, if you can get me imagining up how this product will work in my life and evoke some strong imagery, you can just take all my money. I mean, let’s look at women’s razors. I’m seriously not connecting with a string of numbers. Here’s what I think when I see creatively “female” targeted names on products in the market place.
- Gilette Venus Spa Breeze
I’m already feeling the soft gentle breeze on my to-be-shaved parts of my body. This must be damn gentle on the skin.
- Soap & Glory Sexy Mother Pucker
I mean like, what, it has my attention already! And I’m also imagining myself as a bombshell with a freaking gorgeous pout. Imagery, people.
- Too Faced Lashgasm Mascara
I’m thinking of my lashes shivering with happiness while being coated in this “orgasmic” mascara.
How would men respond to names like this? They probably would be amused but wouldn’t buy it because it has a fun name. I mean have you ever spoken to a guy about buying anything? It’s always about the specs, specs and more specs. The better the name reflects this, the better (e.g. Philips Shaver Series 9000 is much better than the 8000, probably.) Risque-naming convention does nothing to help them figure out how much better a product is.
This is still just one woman’s view on this. What do you think?