After months of renovation, BHG Bugis is finally ready to raise the curtains and unveil its revamped Beauty Hall. To bring you a fresh, updated shopping experience, BHG Bugis has relaunched several beauty counters and introduced a new Beauty Library that has focuses on brands inspired by nature.
Ready to take a tour of the new BHG Bugis Beauty Hall? Keep reading to discover new features and brands in this expansive, stylish space.
Gucci Beauty
When you step into BHG Bugis Beauty Hall, you’ll be greeted by Gucci Beauty’s gorgeous new counter. Decked out in the brand’s signature vintage aesthetic, the counter has Gucci Beauty’s full range of makeup and fragrances on display.
Apart from the lip products that started the brand, you’ll spot new launches too, such as their face and eye makeup. Try the Poudre De Beauté Mat Naturel, a mattifying pressed face powder, Crayon Définition Sourcils, a defining brow pencil, and Mascara L’Obscur, a buildable mascara. These three products complement their lip offerings perfectly, and they’ll make great additions to your everyday makeup routine.
While you’re there, don’t forget to pick up the limited edition Trio Lipstick set!
Jo Malone London
Take a left for an olfactory experience at Jo Malone London’s modern counter. For the uninitiated, stop by the counter to catch a whiff of the hero scent, English Pear & Freesia. This fragrance wraps the freshness of just-ripe pears in a bouquet of white freesias, which is mellowed down by an earthy blend of amber, patchouli, and woods.
If you like a more intense, unique scent, you can combine the fragrance with Jo Malone’s Wood Sage & Sea Salt or the Oud & Bergamot Cologne Intense. For more scent pairings, head to the counter for a customised experienced. You’ll find candles, home fragrances, and bath products there too – perfect for Christmas gifting.
While you’re there, pick up the two store exclusive Christmas candles: Frosted Cherry & Clove and Roasted Chestnut. These are retailing at S$115 each.
Lancôme
Lancôme’s counter at BHG Bugis’ Beauty Hall is the first in Singapore to sport the round Genifique table, which shines a spotlight on the brand’s bestselling anti-ageing serum.
You’ll want to glance up for a lovely surprise too. The Lancôme counter comes fitted with a starry ceiling and features a large letter “ô” from the brand’s name.
SkinCeuticals
Meet SkinCeuticals’ largest department store counter in the world. Explore a larger space with interactive and educational features, as well as a seating area for a personalised skin consultation with a beauty advisor.
Try the SkinCeuticals SkinScope, which is designed to assess your skin in two light modes: a simulated daylight mode for reviewing visible concerns, and an LED-UV light mode for identifying underlying skin damage. This complimentary service will help you select the right products for your skin type and concerns.
When you’re nearby, say hi to the first-ever AI Robot Assistant, which doubles up as a counter guide.
To celebrate their new counter, the brand has a few in-store promotions just for you. If you purchase a 30ml bottle of Discoloration Defense, you’ll get a blue limited edition SkinCeuticals Cushion. When you spend a minimum of S$300, you’ll receive one 15ml bottle of Hydrating B5 serum, worth S$90. Spend a minimum of S$700 and you’ll receive a limited edition SkinCeuticals Facial Massager, worth S$169.
Facial cabins at BHG Bugis Beauty Hall
Besides a new counter, SkinCeuticals has also introduced its facial cabin at BHG Bugis Beauty Hall, the SkinCeuticals Skin Spa. It combines luxurious, medical-grade aesthetic solutions with the brand’s advanced skincare formulas for more effective, longer-lasting results.
When you spend a S$500 and above, you will receive a 30-minute Gold Standard Oxygen Glow Treatment, worth S$109. This deal is only valid for the first 30 customers!
In addition, you can enjoy a hair or facial treatment at Sisley’s new facial cabin (above), also located at BHG Bugis Beauty Hall. You’ll receive a hair and scalp scan before a 15-minute hair treatment.
For more exclusive facial cabin experiences, check out the Clarins counter. Clé de Peau Beauté also has a facial cabin, but it’ll only be ready this November, so prep yourself its pampering treatments – a lovely way to round off the year.
BHG Beauty Library
BHG Beauty Library is an exclusive retail concept that houses more than 20 nature-inspired beauty labels. This includes 14 brands ranging from skincare, bodycare, beauty tech, and socially conscious tea labels.
Drop by to check out the interactive Lift & Learn Digital Wall. All you have to do is pick up a beauty product on the counter and wait for the product information to be displayed on the screen above. Each month, you’ll see a refreshed line-up of products waiting to be discovered.
Haruharu
Haruharu, which translates to “every day” in Korean, is a brand that focuses on basic skincare for daily use. Using natural and fermented ingredients, Haruharu’s formulas are free of harmful chemicals. Plus, they’re vegan and cruelty-free too.
If you’re new to the brand, try the WONDER Black Rice Hyaluronic Cream. The star ingredient in this moisturiser is fermented black rice, which is filled with nutrients and antioxidants. Black rice contains a high concentration of polyphenols and flavonoids to protect the skin from free radicals as it encourages cell growth.
Patchology
If you identify as a sheet mask fanatic, you’ll love Patchology. The brand aims to reinvent your skincare routine and keep up with your busy schedule with products that do more, work faster, and deliver better results. Try the Flashpatch and Moodpatch Eye & Lip collection or hand and feet masks, which make great Christmas stocking stuffers.
Rooki Beauty
Inspired by Japanese culture and natural ingredients, local skincare brand Rooki Beauty is no stranger to many of us. Pick up the Superfood Starter Kit for you and your loved ones, which features the three core products from the range: Honey Matcha Cleansing Drops, Green Pulp Paste Masque, and Superfood Savior Creme.
Forest Rhapsody
There’s a new local brand in town, and you can meet it in person at BHG Bugis Beauty Hall. Forest Rhapsody formulates clever, sophisticated skincare solutions that celebrate chemistry while paying tribute to age-old beauty rituals across Southeast Asia.
Expect products that provide a sensorial experience and effective results. Try the Milk Ferment, a milky cleanser that’s packed with rice bran and probiotics. It helps to balance your skin’s microbiome and encourage cell renewal. For a quick resurfacing treatment, try the Thousand Petals. It’s a mask that fuses next-generation flower acids with fruit acids and soothing botanicals to slough away dead skin cells.
Roving sales systems at BHG Bugis Beauty Hall
Finding the cashier when you’re ready to purchase your items can be frustrating in a large retail space. This is why BHG Bugis has introduced six points of roving sales systems. Look for an advisor (above) holding one of these digital boards, so you can checkout your products with ease.
BHG Bugis Junction
Address: 200 Victoria Street, Bugis Junction #01-100, Singapore 188021
Contact: 6223 2222
