We broke the news of Crabtree & Evelyn closing all its brick and mortar stores in Singapore in December last year and also received a statement from a rep from the brand saying that they have intention to launch new products in the second half of 2019.

Well, it looks like they’re delivering on this promise.

After suspending online sales last week, Crabtree & Evelyn announced today that they now have a new brand identity and a suite of new products to showcase.

Crabtree & Evelyn has a new brand image.

On their redesigned e-commerce site, you’ll find a sleeker interface. Crabtree & Evelyn said that they are looking at innovative customer initiatives via chat, as well as exploring how video and content in general can inform and advise customers.

The new Evelyn Rose is reformulated and repackaged.

They’ve retained (but completely reformulated) their iconic Evelyn Rose collection but every other collection you’re familiar with is no longer available. (We hope you’ve managed to stock up on your favourite collections last year!)

The brand introduces Crabtree, a genderless and inclusive collection.

They’ve also introduced a new collection called Crabtree, which is said to be genderless and inclusive. “She can use his. He can use hers”, according to the brand.

All the products also come with a brand new look that’s more chic and clean.

The Evelyn Rose collection consists of the following products: