If you struggle with eyeshadows, you’re not alone. According to the Consumer Behaviour Survey (Beauty Industry) conducted by Daily Vanity, only less than 15% of respondents use eyeshadows, which is an indication that most people either don’t have time to use it, don’t have it, or prefer not to use it.

On the other hand, eyeliners are among the top three makeup products to be used by respondents, with 37% of them saying they use it.

The problem with using only black eyeliners without eyeshadows is that the lack of colour on your face may make your makeup look less interesting. Adding some colours to your makeup is one way that makeup artists would advocate so as to make your skin look more radiant.

Related: How to wear coloured eyeliners and How to wear coloured mascaras

Benefit They’re Real! Mascara and They’re Real! Push-Up Liner now in colours


The Benefit They’re Real! Mascara has been a hot favourite for a long time, and more recently, the eyeliner in the range, They’re Real Push-Up Liner, also quickly become one of the brands’ bestsellers.

Riding on the popularity, as well as demand from consumers for more, the San Francisco brand has finally launched these two products in more colours.

Benefit They’re Real! Mascara: What you’d love

Now in two more colours: Beyond Brown and Beyond Blue, the two new mascaras still carry the domed brush that the original mascara is famous for. This custom brush allows you to apply mascara both horizontally and vertically to coat every lash with its dramatic formula. The “dome” also helps to push lashes upwards so that you will get subtly curled lashes without using an eyelash curler.

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benefit they are real mascara blue

benefit they are real mascara black

Benefit They’re Real! Push-Up Liner: What you’d love

This product now comes in four more shades: Beyond Brown, Beyond Blue, Beyond Purple, and Beyond Green. Each colour helps to reinforce a different personality or look you’d like to present. Brown, for instance, gives a more subtle, natural look, blue is playful, purple looks flirty, and green makes you look like a daredevil.

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The long-wearing formula is waterproof and comes with a patent-pending tip that helps with easy application that even eyeliner novices will appreciate.

Both products retail at SGD42 each and will be available at all Benefit counters, boutiques, and at Sephora from 25 June 2015.