Here’s a PSA for all you beauty enthusiasts out there!
Leading health and beauty retailer Guardian has recently introduced 14 exciting new brands to its shelves, some of which are only exclusively available at Guardian.
These innovative brands offer a diverse range of products, from skincare and haircare to makeup and fragrances, catering to various beauty needs and preferences.
Read on as we explore some of the latest additions to Guardian’s beauty offerings.
Skincare
Luvum
Luvum, a rising Korean beauty brand, is now available exclusively at Guardian. Founded by the influencer Yoomi Kim (@yoomth on Instagram), this brand offers a comprehensive skincare line designed to cater to all skin types.
With a focus on building a strong, healthy skin foundation, Luvum’s products are known for their versatility and effectiveness.
The brand adheres to key principles: user-friendly formulas for daily routines, rigorous research for safety and satisfaction, the incorporation of natural ingredients, and a dedication to sustainability.
Among its standout offerings is the Phyto Collagen Gel Mask, a hero product that has garnered significant attention.
Luvum Phyto Collagen Gel Mask retails for S$7.20 on guardian.com.sg.
Biodance
Another brand joining Guardian is Biodance, which is dedicated to creating natural and effective products inspired by the power of self-care.
Utilising plant-based ingredients, this Korean brand offers a range of gentle yet potent solutions for various skin concerns, designed to nourish and rejuvenate the skin.
Committed to sustainability, they prioritise eco-friendly practices in both product development and packaging, delivering high-quality skincare that is both effective and environmentally conscious.
It’s difficult for us to pick our favourites, but their Bio-Collagen Real Deep Mask has garnered much attention on TikTok for its nourishing and rejuvenating properties—a must-buy the next time you pop by Guardian!
The Biodance Bio-Collagen Real Deep Mask retails for S$6.50 on guardian.com.sg.
Aveeno
Struggling with sensitive skin? Guardian now carries Aveeno, a trusted American skincare brand with over 70 years of expertise in sensitive skin!
Combining the soothing power of prebiotic oat and feverfew, Aveeno’s latest face care launch offers a unique solution for sensitive skin.
The brand remains dedicated to blending scientific innovation with nature’s gentle ingredients, providing reliable solutions for all skincare needs.
A must-try product is the Aveeno Face Calm + Restore Oat Gel Moisturizer, which offers hydration and soothing relief for sensitive skin.
The Aveeno Calm + Restore Oat Gel Moisturiser retails at S$32.90 on guardian.com.sg. It is going at S$24.65 at the time of writing.
belif
belif is a skincare brand that combines the wisdom of traditional apothecary herbal practices with advanced Korean skin science, now available at Guardian.
Their products blend natural ingredients with innovative technology to offer effective solutions for various skin concerns.
Their bestselling True Cream Aqua Bomb is a lightweight, oil-free gel cream that provides a significant boost in skin hydration, and feels cooling and refreshing on the skin.
The belief True Cream – Aqua Bomb retails for S$65 on guardian.com.sg.
Vytle by Suu Balm
Vytle by Suu Balm is a local brand building on the legacy of its innovative predecessor, Suu Balm, offering advanced skincare solutions designed for all skin types, even the most sensitive.
Developed over five years, Vytle’s ceramide-rich moisturizer and gentle cleanser for the face and body reflect the brand’s commitment to quality and effectiveness.
Endorsed by experts like Dr Tey Hong Liang from Singapore’s National Skin Centre, Vytle builds on the trust and success enjoyed by millions of Suu Balm users, ensuring that every product is crafted with the safest and most effective ingredients.
For optimal results, it is recommended to use the Vytle Gentle Moisturizing Cleanser and Vytle Daily Ceramide Moisturizer together.
Shop:
- The Vytle Gentle Moisturizing Cleanser retails from S$9.90 on guardian.com.sg. It is going at S$8.90 at the time of writing.
- The Vytle Daily Ceramide Moisturizer retails from S$23.90 on guardian.com.sg. It is going at S$21.50 at the time of writing.
b.clinicx
This pioneering body care brand is dedicated to enhancing your daily skincare routine.
Their innovative products are formulated with powerful ingredients like niacinamide, low-molecular weight collagen, peptides, and PHAs, offering scientifically proven results that refine skin texture, even out skin tone, and help shape your body.
b.clinicx’s Brightening Body Lotion quickly gained popularity, securing the third best-selling spot at Olive Young within just one month of its launch!
The b.clinicx Niacinamide Brightening Body Lotion retails for S$33 on guardian.com.sg.
Makeup
Skintific
Skintific, a Chinese beauty brand that gained widespread recognition with its viral TikTok product, the Perfect Matte Cushion, is now available at Guardian.
They offer a range of innovative skincare solutions, with a mission to make high-quality skincare accessible to everyone by creating smart, effective products that incorporate pure active ingredients, advanced formulations, and cutting-edge technology.
Skintific prioritises rapid results while ensuring long-term skin health and maintaining a strong skin barrier.
The Skintific Perfect Matte Cushion retails for S$23.25 on guardian.com.sg.
code glökolor
code glökolor, a clean and vegan Korean makeup brand, offers a range of minimalistic products. Their top-rated Fix-On Primer provides 24-hour pore coverage and sebum control, creating a filtered appearance.
Their popular Fix-On Primer provides long-lasting pore coverage and oil control, creating a smooth, filtered look.
With over 340,000 bottles sold, this lightweight primer is recognised for its ability to enhance skin radiance. It’s also available in differing formulations, the Fix-On Primer Tone Up Base and Fix-On Primer Hydro.
The code glökolor Fix-On Primer retails for S$28 on guardian.com.sg.
Glint
As its name divulges, this makeup brand is inspired by dazzling sparkles. They offer a range that extends from subtle, transparent lustre to bold, eye-catching brilliance.
The Olive Young bestseller, Glint Baked Highlighter, is a cornerstone of this collection. It imparts a natural, luxurious glow with its fine pearl particles, ensuring a seamless blend on the skin.
Available in five shades, it offers a versatile spectrum of shimmer, glitter, and blush tones, making it the ultimate multi-functional product that doubles as a highlighter, blusher, and eyeshadow.
The Glint Baked Highlighter retails for S$26 on guardian.com.sg.
Haircare
Jmella
This luxury fragrance brand offers hair and body care products meticulously crafted by French perfumers at ARGEVILLE.
Blending classic scents with a romantic French flair, Jmella’s products allow your fragrance to linger with every movement of your hair, exuding an air of elegance reminiscent of luxury perfumes.
Dermatologically tested and free from 12 common chemicals, Jmella’s pH-balanced formula is enriched with patented ingredients like wild strawberry leaf extract and desert rose leaf extract.
The Jmella Hair Shampoo is available in five captivating scents, with the Blooming Peony fragrance being a customer favourite.
The Jmella Hair Shampoo retails for S$11.90 on guardian.com.sg.
TALIKA
A pioneer pioneer in specialised eyelash and skincare since 1948, TALIKA recently expanded its offerings to include facial and hair care, incorporating electro-beauty techniques.
Combining cutting-edge technology with traditional methods and utilizing highly natural ingredients, they are now launching two exclusive products with Guardian: the Hair Force Serum & LED Booster Kit and Lipocils Expert Eyelash Serum.
The Hair Force Serum & LED Booster Kit is the world’s first hair treatment that blends a plant complex with LED therapy!
The TALIKA Hair Force Serum & LED Booster Kit retails for S$358 on guardian.com.sg. It is going at S$287.20 at the time of writing.
A’kin
Founded by botanical chemist Will Evans in 1987, this brand has been a pioneer in pure, high-quality natural beauty products in Australia for over 35 years.
Their skilled team carefully crafts 100% vegan, cruelty-free formulas that promote healthy hair and skin, avoiding known irritants to ensure safe and effective products.
A’kin empowers women to feel confident every day with their commitment to natural beauty. The A’kin Daily Shine Range is a top seller, which includes shampoo, conditioner, and hair mask.
Shop:
- The A’kin Daily Shine Shampoo retails for S$26.50 on guardian.com.sg.
- The A’kin Daily Shine Conditioner retails for S$26.50 on guardian.com.sg.
- The A’kin Daily Shine Hair Mask retails for S$26.50 on guardian.com.sg.
RoseBaie
This renowned premium French haircare brand has made its debut in Singapore, bringing with it the celebrated efficacy and sensorial pleasure it is known for in France.
Tailored for modern women, RoseBaie’s products enhance hair’s natural beauty and radiance, featuring natural keratin and plant-based ingredients like castor oil, biotin, and aloe vera to repair and regenerate hair and scalp.
Committed to sustainability and inclusivity, RoseBaie offers sulfate-free, paraben-free, and cruelty-free products suitable for all hair types. The RoseBaie Castor Oil and Keratin Shampoo is a standout product in RoseBaie’s haircare range, best known for its nourishing properties.
The RoseBaie Castor Oil and Keratin Shampoo retails for S$59.90 on guardian.com.sg.
Handcare
Skybottle
Skybottle, a Korean lifestyle fragrance and body care brand, goes beyond simply offering a scent. It creates a lasting, sensory experience that lingers in the minds of those who encounter it.
With over three million products sold, Skybottle captures the essence of unforgettable moments, bottling the inspiration of cherished memories in each fragrance.
Skybottle’s fragrances are a must-try for those seeking a truly memorable olfactory experience. The Skybottle White Rain Hand Cream is a standout product, offering both hydration and a delightful fragrance in one product.
The Skybottle White Rain Hand Cream retails for S$16 on guardian.com.sg. It is going at S$12.80 at the time of writing.
