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Confession time: my bathroom counter is a graveyard of forgotten serums. From hydrating heroes to wrinkle-fighters, every serum promises a different miracle, but they don’t always keep their word.

As a beauty editor, I spend a lot of time testing these elixirs, and lately, I’ve been particularly drawn to a wave of new French serums: Etat Pur’s Pure Active range.

The Art of Not Overtreating Your Skin

etat pur pure active serums

Etat Pur is a fresh French skincare brand that believes in a targeted approach, offering a range of serums designed to address specific concerns. Their core principle? Don’t overtreat your skin.

Think of your skincare routine like a wardrobe. Your daily cleanser, moisturiser, and sunscreen are the essential basics you wear every day. This is why Etat Pur also has its Pure Skincare line.

Free of active ingredients, the Pure Skincare line contains over 98% of gentle, biomimetic ingredients that mimic your skin’s natural makeup, creating optimal tolerance and efficacy, so your skin can reap the long-term benefits of a healthy foundation.

Targeted serums, like those in the Pure Active line, are like statement pieces – brought out to address specific concerns.

What’s more, Etat Pur’s range of targeted treatment serums uses innovative IN-SKIN™ technology. This acts like a tiny delivery system, placing the active ingredient directly where it needs to work its magic – deep within your skin.

The best part? It does so at three times the usual penetration rate, all without harming your skin’s natural barrier. This efficient yet minimalistic approach ensures you deliver the right ingredients to your skin without overwhelming it.

Enjoy S$5 off Etat Pur products with no minimum spend! Use the code 'ETATDV5'*

Click here to enjoy this deal

*This voucher code is valid till 31 July 2024.

Choosing and Pairing the Right Serums for Your Skin Concerns

While mixing and matching serums to create your own “skincare cocktail” can be fun, choosing the wrong combination can backfire. That’s why picking compatible ingredients and the right strengths is key.

You can rest assured knowing that all of Etat Pur’s Pure Active serums are formulated with clinically proven dosages for optimal efficacy.

Loss of Radiance and Pigmentation

etat pur niacinamide 5%

I’d like you to meet Etat Pur’s Niacinamide 5%, a true skincare MVP. Its versatility makes it a perfect base for your “skincare cocktails”. This gentle formula targets uneven skin tones at three levels:

  1. Pigmentation: Niacinamide fights dark spots and hyperpigmentation by regulating melanin production, promoting a brighter, more even skin tone.
  2. Sallow complexion: It can improve skin microcirculation, reducing the appearance of a dull, yellowish complexion.
  3. Redness: Its anti-inflammatory properties soothe redness and irritation, resulting in a calmer and more even-toned appearance.

etat pur glycolic acid 10%

To address the loss of radiance and hyperpigmentation, Etat Pur also has Glycolic Acid 10%.

Pimples or Blemishes

etat pur salicylic acid 2%

Salicylic acid is my go-to for fighting breakouts. The Salicylic Acid 2% is like a magic eraser for clogged pores, zits, and blackheads. Plus, it keeps future breakouts at bay.

It gently exfoliates, balances skin’s pH, and boosts hydration for a healthier glow. The best part? Studies show it can reduce pimples by a whopping 60% in just 28 days*.

*Clinical test under dermatological control, 28 days, 30 volunteers, 25 to 40 years old, 100% sensitive skin, with oily or combination skin and pimples on the face.

etat pur zinc gluconate 3%

To fight pimples and blemishes, Etat Pur also has Zinc Gluconate 10%.

Signs of Ageing (Fine Lines, Wrinkles, and Age Spots)

etat pur retinol 3%

The Retinol 0.3% serum is your gateway to younger-looking skin. But here’s the cool part: it has a unique dry-oil texture that keeps the retinol stable while prepping your skin for optimal absorption.

It smooths wrinkles and refines texture for a smoother, more youthful look. Plus, it stimulates collagen and elastin production, making your skin firmer and bouncier.

etat pur hyaluronic acid 15%

The Hyaluronic Acid 1.5% serum is what I turn to for serious hydration. Here’s the magic: it combines two types of hyaluronic acid molecules.

Low molecular weight hyaluronic acid plumps up wrinkles and smooths the skin’s surface, targeting those pesky fine lines and crow’s feet.

Meanwhile, high molecular weight hyaluronic acid provides deep hydration, effectively combating dryness-induced fine lines for a plump, dewy complexion.

etat pur vitamin c 10%

To tackle the signs of ageing, Etat Pur also has Vitamin C 10%.

Sensitivity and Redness

etat pur enoxolone 2%

As someone with ultra-sensitive skin, Enoxolone has become my ultimate yet underrated SOS solution for irritated skin, whether it’s a reaction to harsh weather, a new product, or just everyday stress.

It soothes irritation and redness without the harsh tingling or stinging often associated with calming remedies.

etat pur enoxolone 2% review

Redness is visibly dialled down after mere minutes of application, leaving my skin looking balanced and even-toned. The proof is in the pudding!

etat pur aloe vera

If you have dry, sensitive skin, check out Etat Pur’s Aloe Vera serum too.

Enjoy a Special Deal on Etat Pur’s Products

Etat Pur offers your skin exactly what it needs without overtreating it. Nothing more. Nothing less. Try their targeted serums to put your best face forward.

Enjoy S$5 off Etat Pur products with no minimum spend! Use the code 'ETATDV5'*

Click here to enjoy this deal

*This voucher code is valid till 31 July 2024.

This article is brought to you by Etat Pur.