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Just like how our skin needs a mask as a booster, our hair deserves the same treatment every now and then! Regardless of the current state and condition of your tresses, it’s never bad to amp up on the health meter and maintenance by using a trusty hair mask.

After all, your hair is one of the first things people notice about you, so it certainly doesn’t hurt to flaunt a full head of lustrous, moisturised hair.

And when your mane is well moisturised, it’ll manifest as bouncy, silky-smooth hair that’s less frizzy (especially in Singapore’s humid weather).

If you’ve been active on social media, especially on TikTok and Xiao Hong Shu, you might have seen this silver tub filled with goodness that’s crowned with a red cap.

fino premium touch hair mask reviews

Credit: @sisteen992_/Instagram

And if you’re at a crossroads, deciding whether you should invest in yet another TikTok-viral beauty product, we hear you!

To ease all of our curious minds on how good this hair mask is, we gathered the honest reviews of 20 Daily Vanity readers and our editor who used the Fino Premium Touch Hair Mask for a week.

About Fino Premium Touch Hair Mask

fino premium touch hair mask reviews

Touted as “haircare powered by skincare science” and has consistently produced products that stand firm at “Number 1 in Japan” for five years, Fino offers the opportunity to attain smooth, nourished, and manageable hair at an affordable price point.

@finosingapore

How I achieve hair that I can’t stop touching 💆🏻‍♀️! My hair secret is out & I hope you try it and feel the magic too ✨ #finosg #finohairmask #hairyoucantstoptouching #jbeauty #healthyhair #hairgoals #hairroutine

♬ original sound – fino – fino

Even if you were born with naturally rougher hair or have tresses that were made less healthy with chemicals or hair services, the Fino Premium Touch Hair Mask can gift you silky strands that you can’t stop touching!

If you’ve dry and frizzy hair, all you need to do is to use this Fino hair mask twice or thrice per week for glossy, silky, and manageable hair.

Key ingredients

fino premium touch hair mask reviews

Amongst this hair mask’s list of beneficial ingredients are six beauty serum ingredients, including Royal Jelly EX which promotes deep moisturisation for the hair.

It’s new formula features 2x Squalane and Pearl Peptide that lends you shiny, supple tresses.

These newly added and enhanced key ingredients are also usually found in some of the best skincare products you can find and works exceptionally well for haircare too!

fino premium touch hair mask reviews

Credit: @hmeuu/TikTok

There are also Trehalose and Sorbitol to make your locks more manageable, as well as Glutamic acid to help with hair colour retention.

That means you’ll be able to flaunt frizz-free hair and keep your desired dyed hair shades for as long as you keep this hair mask in your haircare repertoire!

Excellent results

fino premium touch hair mask reviews

Although actual results may vary for everyone, Fino’s in-house tests have proven great results from a single use of the Fino Premium Touch Hair Mask.

You can expect 72-hour frizz resistance, +401% moisture, +515% softness, and +256% hair strength in the condition of your tresses.

Fino Premium Touch Hair Mask (230g) retails for S$14.85 at Watsons, Welcia-BHG, NTUC FairPrice, Don Don Donki, and at the Shopee and Lazada official stores of both Fino’s sister brands Senka and Tsubaki.

The new Fino Premium Touch Hair Oil is now available exclusively at Welcia-BHG.

Editor’s review of the Fino Premium Touch Hair Mask

Hair type: Combi (oily scalp with dry ends)
Hair concerns: Frizzy hair and dull hair (no shine)

fino premium touch hair mask reviews

Giving the Fino Premium Touch Hair Mask a 4.5-star rating, Editorial Director Kristen said she’s certainly going to keep it as part of her weekly hair routine.

“The mask comes in a thick gel texture and feels a lot less greasy and overwhelming compared to other masks I’ve tried. It was easy to scoop it out from the jar and it glides onto hair very easily,” she mused.

“I’ve tried hair oils and serums and results are usually very temporary and I’ll have to use them on my hair a few times a day in order to tame it, Kristen shared.

However, after leaving the Fino hair mask on for about 10 minutes, she found that it was easy to rinse off and doesn’t leave behind any residue or greasy sensation. Instead, her hair feels smooth and de-tangled.

“After my hair dries, I can immediately see and feel that my hair is smoother and less frizzy. It was easier to comb through it and easier to style than before too!”

fino premium touch hair mask reviews

Having used the hair mask twice a week, Kristen saw lasting effects on her hair. She could comb her hair smoothly without it getting tangled and she couldn’t stop touching her hair either. Those around her noticed that her hair looked less frizzy and a little shinier than before.

“I like how the FINO mask is significantly less greasy and feels more lightweight compared to other masks I’ve tried. It doesn’t overwhelm my hair, which makes the experience a lot better. Of course, it also delivers what it promises and helps my hair feel smoother and more manageable,” noted Kristen.

Fino Premium Touch Hair Mask review: 20 readers share their honest opinions

Fino Premium Touch Hair Mask
  • Overall Satisfaction
4.1

Summary

First impressions

85% of our readers liked the scent of the Fino Premium Touch Hair Mask and how it gets absorbed into their hair in just five minutes without making their hair greasy or overwhelmed. They also liked how it can be used as a conditioner alternative too.

After just one use

19 out of 20 readers said their hair felt moisturised after one use. 85% noticed how their hair felt and looked smoother and 70% saw softer tresses. 12 readers agreed that their hair was less dry and weren’t as frizzy as before.

After one week of use (2-3 times)

Adding on to the results that our readers achieved in just one use, 70% felt their hair was more nourished after one week and will continue to use the Fino hair mask. Twelve agreed that their hair was easier to manage now and that they could comb through their hair without it getting tangled.

45% were much more confident about their tresses and eight of them even added how they couldn’t stop touching their hair! Seven quipped that this Fino hair mask was the best one they’d ever used before too.

Zenn, 25

Hair concerns: Frizzy hair, dry and brittle hair, unruly or unmanageable hair, and split ends

I would definitely purchase the Fino Premium Touch Hair Mask again as it has made my life so much more fuss-free and my hair frizz-free while saving a lot of time to do my hairdos.

I like the premium packaging, the refreshing smell, and the smooth texture of the hair mask that glides along my hair very well. It has drastically reduced my frizzy and dry-looking hair. After just one use, my hair stayed moisturised, smooth, frizz-free, and manageable for three days!

In fact, after one week of using it, my hair looked really shiny and even smoother than before. My split ends are almost all fixed, which makes it even better for me when I style or curl my hair. Moreover, this restored my confidence level because it helped restore my dry and frizzy hair.

Jie Xi, 25

Hair concerns: Frizzy hair, dull hair, dry and brittle hair, and heat-damaged hair

fino premium touch hair mask reviews

Overall, I really enjoyed using the Fino Premium Touch Hair Mask! My hair definitely looks healthier, is more moisturised, and the effects can be seen right away. I would recommend this to my friends and relatives.

I have never used other hair masks before, but the Fino hair mask works better than my usual conditioner for sure, and the effect is pretty long-lasting! I like that it helps to tame frizz, smoothens the hair, and makes it look shiny and healthy.

fino premium touch hair mask reviews

It has a sweet floral scent and a thick jelly-like texture. It was pretty straightforward and easy to apply and rinse off. Definitely enjoyed using the hair mask – felt like I was pampering myself.

After one week of application, my hair definitely felt softer, smoother and shinier. It was a lot easier to comb through my hair as well since it’s no longer so tangled, therefore reducing the time I need to get ready in the morning.

Vanessa, 25

Hair concerns: Frizzy hair, dull hair, dry and brittle hair, colour-damaged hair, unruly or unmanageable hair, and split ends

I’m so glad I got to try the Fino Premium Touch Hair Mask. It is one of the most effective hair care products that help me tame my frizzy and unruly hair. It also effectively nourishes and moisturizes my hair allowing my hair to feel soft and look shiny.

I like that the FINO Premium Touch Hair Mask had a “jar” packaging. It was easy for me to control the amount that I want to use. The smell was just to die for. I loved how my hair smelt immediately out of the shower and even after it had dried down throughout the day.

I used to always apply a hair mask as an additional step and was quite sceptical of using it as a replacement for my conditioner as I just thought my hair would need way more help.

To my surprise, my hair felt very smooth and was definitely easier to manage. Also, it definitely did not leave any “heavy” or “oily” feeling after. In fact, my hair felt “light”.

The mask also had a thick, jelly-like texture. I wasn’t too sure of how well my hair would absorb the product since it is quite viscous. However, my hair absorbed it really fast!

This Fino hair mask is extremely effective and you could see results even after two uses. The effect stays for around two days and during these two days, I did not require additional serums to help tame my hair. I only needed to use the Fino hair mask twice a week but had to use other hair masks at least four times a week for the same effect.

After one week, my hair was less frizzy and unruly. My hair also felt significantly softer and smoother, and there is a little more shine to it than it did before.

People have been complimenting the smell of my hair and were constantly asking what product I’m using. I’m also much more confident in going out without styling my hair.

Pei Ying, 26

Hair concerns: Frizzy hair, colour-damaged hair, and unruly or unmanageable hair

fino premium touch hair mask reviews

Wow, I just want to say that this hair mask’s smell is so premium and luxe — I love it! It’s unexplainable but it smells like a spa and to me, scents can be game-changing. When I use it every day, it makes me feel like I’m really taking care of myself.

The texture of the hair mask is very jelly-like, which is so interesting, and it’s very easy to apply and wash off. Plus, the amazing smell stays!

My hair feels a lot smoother after one wash and I could blow dry my hair very easily. I also love that my hair is much more manageable and can be combed through easily with just my fingers.

When I mentioned the Fino Premium Touch Hair Mask to a friend, who has been using it herself for a while now, she said this is the best hair mask she has ever used. That says a lot and I agree!

Overall, I love it so much and will highly recommend it to all dry-hair girlies out there who are looking for a dry and frizzy hair fix.

Ashyyy, 26

Hair concerns: Frizzy hair, dull hair, dry and brittle hair, heat-damaged hair, and split ends

fino premium touch hair mask reviews

It’s hard to pick three things I like about the Fino Premium Touch Hair Mask (there are so many pointers to like about it), but if I had to choose, it’d be the five minutes waiting time, the amazing smell that lasts, and the visible difference in my hair texture.

As expected of a Japanese product, the packaging looks premium and not suspicious at all! The hair mask smells good like when you just leave a salon, and the texture reminds me of a creamy wax.

I used a T-shirt that’s softer than a towel to dry my hair before patting the product in. It made my hair really soft and remained that way even after washing the product away.

Previously, I used a wax hair treatment every day for my frizzy and damaged hair. But with Fino’s hair mask, I’m not exaggerating when I say that I can use it twice a week, and my hair would remain soft and feel the smoothest compared to all other hair masks I’ve used before.

I love the feel of my hair during and post-application. I’m always tempted to have the hair mask on my hair when I step into the shower. Besides, taking only five minutes of my time to get such great results? I’m all in.

After one week, my family members asked if I had done a hair treatment, which I used to do once every month because my hair condition was just that bad due to constant bleaching.

I feel my hair is stronger and definitely less frizzy. (Bear in mind that my hair condition was bad in the first place and to see a difference after just a week, I’m impressed.) I’m not shy to let my hair down sometimes now compared to always having it in a bun because I did not want to have my frizzy hair on display.

I also like that I didn’t need to use my hair oils or creams afterwards. Fino’s usage instructions mentioned that better results can be achieved with a hair steamer, which I have already ordered and is on the way to me — I’m excited and can’t wait to see where this will lead me!

Overall, I haven’t said it enough but I love this mask! It gave me healthy-looking hair that shines and is soft to the touch, maintains my dyed hair colour, and makes my tresses a lot less frizzy…the list goes on. And S$14.85 for a tub that could probably last me more than two months is a steal.

I will definitely continue to use the Fino Premium Touch Hair Mask!

Livia, 26

Hair concerns: Frizzy hair, dry and brittle hair, colour-damaged hair, and heat-damaged hair

fino premium touch hair mask reviews

The packaging feels nice and easy to open, and the instructions on the label are clear. I like the pleasant scent, although I still can’t put a finger on what it actually is.

The texture of the mask really feels like some kind of jelly; it’s very different from the hair masks I’ve tried before. It feels like it gets absorbed better because of that. I love the texture so much more that I don’t think I can go back to the typical hair mask’s blob texture.

The fact that the hair mask has skincare ingredients also made me feel better because my hair is long and will touch my back as I wait for five minutes to pass with the mask on – my back doesn’t feel irritated at all compared to previous experiences.

I previously used a hair mask once a week and the softness only lasted for a day. With the Fino Premium Touch Hair Mask, I only need to use it twice a week to keep my hair soft for the week with a lasting scent.

After one week, my hair felt less coarse and smelled nicer too – I received compliments on how nice my hair smelled, including from my partner. It made my curls more prominent again and my hair smoother too!

Florence, 27

Hair concerns: Frizzy hair and dull hair

fino premium touch hair mask reviews

I like that the Fino Premium Touch Hair Mask has ingredients that are used for skincare too like squalane. I also like how fast the product gets absorbed into my hair (within five minutes) and my hair doesn’t feel overwhelmed or greasy after use.

It was easy to use the hair mask and after one week, my hair isn’t as dry or frizzy as it was before. Instead, my hair feels moisturised, smoother, and looks glossy. However, the effects only last one day for me – hopefully it would be better with long-term usage!

Compared to other hair masks I’ve used before, this one only needs a little product to let my hair shine right after! My hair doesn’t get tangled as much anymore and is easier to manage now.

I’d agree that the Fino hair mask is better than other hair masks at getting rid of frizz and will continue to use it.

Shing, 28

Hair concerns: Frizzy hair, dull hair, dry and brittle hair, colour-damaged hair, and split ends

It was very enjoyable to use the Fino Premium Touch Hair Mask now that I know it can really change my hair condition so much. It’s moisturising, easy to apply, and immediately restores my hair.

It’s also a good-sized tub at a value price and has a sweet, floral-like scent that’s not overpowering. My hair definitely loves it – it felt so smooth and manageable afterwards.

I can really feel the instant effects in just one use. The effect stays for about two days before my hair starts to feel dry again. Other hair masks I have used just smell nice but don’t have the same lasting moisturising effect as the Fino hair mask.

After one week, my hair which used to be very easily tangled, has a softer texture and feels smooth to comb through with my fingers. My hair also doesn’t look as unruly as before when I am outside for a whole day.

Noor, 22

Hair concerns: Frizzy hair, colour-damaged hair, heat-damaged hair, and split ends

The Fino hair mask has a nice scent and luxury-looking packaging. I like how fast the product gets absorbed into my hair and doesn’t make my hair feel greasy or overwhelmed after.

I also like that I can use it as a conditioner alternative and that it has ingredients that are used for skincare too. After just one use, my hair stayed moisturised for three days and was frizz-free and manageable for two days.

In comparison with other hair masks I’ve tried before, the Fino hair mask has a better scent and a lighter texture too. After one week, my hair feels softer, moisturised, smoother, and isn’t unruly anymore.

Overall, I had a good experience with the Fino Premium Touch Hair Mask and will continue to use it.

Yi Lin, 23

Hair concerns: Frizzy hair, dull hair, and split ends

fino premium touch hair mask reviews

Overall, the Fino Premium Touch Hair Mask is a good product and I love it. This hair mask smells better than all other hair masks I’ve used before and I like that it gets rid of frizz while moisturising and strengthening my hair.

It is a bit troublesome to leave it on for five to 10 minutes, but it’s a shorter leave-on time than the hair masks I’ve used, which needed to be left in my hair for 20 minutes. And it has an instant effect on my hair.

After just one use, my hair stayed manageable for more than three days, and I could comb through my hair easily with my fingers. Meanwhile, my hair remained smooth, moisturised, and frizz-free for two days.

After one week, my family and friends mentioned that my hair looked healthier and shinier. I noticed how my hair was smoother and had a nice scent after using the hair mask.

Nicole, 23

Hair concerns: Frizzy hair and unruly or unmanageable hair

I have long hair, so it tends to feel heavy and unruly every day, but after using the Fino hair mask for one week, I feel that my hair is lighter and smoother. It is still occasionally frizzy, but it’s not as bad as before.

The mask feels like jelly with a light scent and has a nice non-greasy texture that’s lighter than conditioners. I like how it’s very easy to use, the affordable price, and how it helps to moisturise my hair.

I’ve never used other hair masks before as I find that they are usually a hassle with requirements like having to dry my hair after shampooing and then putting on the mask.

However, for the Fino Premium Touch Hair Mask, I can just use it as a conditioner replacement, which I feel definitely works well compared to my conditioner.

After one week, my hair stayed manageable for more than three days and I could comb through my hair easily with my fingers.

Michelle, 25

Hair concerns: Split ends

Overall, the Fino Premium Touch Hair Mask has a sleek packaging, is easy to use and find, and serves its purpose as a hair mask.

I like the texture and smell of the hair mask and it feels more effective as compared to other hair masks I’ve used before. The cost of one tub is also reasonable.

After one week, I noticed that my hair was more nourished and wasn’t as dry as it was before. It didn’t make my hair feel heavy or greasy. Instead, my hair was glossy and shinier. My hair feels smoother, is much easier to style, and the dyed hair colour didn’t fade either.

Xin Wei, 25

Hair concerns: Frizzy hair and split ends

My first impression of the Fino hair mask is that it smells good and the texture looks interesting.

I like that it has a jelly texture, how effective it is, and how it can double up as a conditioner.

I actually prefer this Fino hair mask over the current hair mask I am using. It smells good and I can feel that my hair is softer and smoother after use. It’s also better than other hair masks at moisturising my dry hair.

Overall, I enjoyed using the Fino Premium Touch Hair Mask. It doesn’t make my hair feel heavy, it has a nice scent, and the jelly-like texture feels good to use. And finally, it is definitely effective in making my hair feel softer and smoother!

Joyce, 25

Hair concerns: Frizzy hair, dull hair, heat-damaged hair, and unruly or unmanageable hair

The Fino Premium Touch Hair Mask was helpful for my hair and has a subtle pleasant scent that doesn’t overpower. It reminded me of a salon.

The tub is sturdy with professional-looking packaging. Its texture was thick, as expected of a hair mask, but not overly greasy – it was easy to spread onto my hair.

The Fino hair mask did help a little with taming my hair which stayed manageable for two days. Meanwhile, the effects of moisturised, smooth, and frizz-free hair stayed for one day.

After one week, my hair feels healthier, more nourished, and I’m so much more confident about my hair.

I didn’t manage to use the Fino hair mask with steam, which claims to give better results, but this goes to show that it’s a product that can give you a salon-grade experience when used properly.

Stephanie, 26

Hair concerns: Unruly or unmanageable hair, colour-damaged hair, heat-damaged hair, and split ends

The Fino Premium Touch Hair Mask is affordable yet able to resolve my hair concerns. I like the scent and texture of the hair mask and the results I get from it.

After just one use, my hair isn’t as dry as it was before and doesn’t get tangled as much. I also noticed how it is better than other hair masks at moisturising my hair. It has a thick but light consistency and is easy to use too.

My hair stayed smooth and frizz-free for one day and was moisturised and manageable for two days. In comparison to air-drying my hair with other hair masks, my hair felt smoother with the use of Fino’s hair mask. The effects on my hair were long-lasting and stayed for about two days without having to use a conditioner.

After one week, I felt happier as the hair mask was able to make my hair less dry and more manageable. My hair doesn’t get tangled as much too.

Eleen, 27

Hair concerns: Frizzy hair, dull hair, colour-damaged hair, and unruly or unmanageable hair

Prior to trying the Fino hair mask, the treatment product I used had a good minty feeling but did not help with the dry ends of my hair. I used it once a week and didn’t achieve my desired results.

However, with just one use of the Fino Premium Touch Hair Mask, my hair felt stronger, moisturised, shinier, and smoother. It also made my hair less frizzy and easier to manage. I couldn’t stop touching my hair!

The creamy hair mask was easy to spread throughout the lengths of my hair and it smells good too. I feel that this Fino hair mask is good value for money, as a little product goes a long way in getting good results that last. Plus, it can easily be found at major retailers.

An An, 35

Hair concerns: Frizzy hair, dull hair, dry and brittle hair, unruly or unmanageable hair, colour-damaged hair, heat-damaged hair, and split ends

fino premium touch hair mask reviews

This Fino hair mask smells very nice and the packaging looks chic! The texture of the mask feels soft and is easy to apply too.

After just one use, my hair remained moisturised for a day and was frizz-free and manageable for up to three days.

After one week, my hair is easier to handle (I can comb through smoothly), looks smoother, and is shinier too. Most importantly, it smells good and I’m much more confident about my hair. This is also the best hair mask I’ve ever used before.

Compared to other hair masks I’ve used before, I didn’t need to apply additional hair oil after using the Fino Premium Touch Hair Mask.

I really love how it smells and how my hair feels smoother after using it. No more dry split ends and tangled hair!

Sheyenne, 23

Hair concerns: Dull hair, dry and brittle hair, and split ends

fino premium touch hair mask reviews

I like how the Fino Premium Touch Hair Mask makes my hair soft and smooth, and instantly detangles it after one use.

The packaging was convenient as it was in a tub, so I can scoop out the preferred amount onto my hands for each use. The scent was pleasant and not too overpowering and the texture felt jelly-like and a little ‘waxy’ so I immediately knew that it was going to moisturise my dried ends after shampooing my hair.

After rinsing out the mask I had my wide tooth comb ready to detangle my hair. But I barely needed it! I was able to finger-detangle my hair quite easily! I have thick, long hair that gets tangled easily – it’s normally hard to comb through after a shower, but this was a big surprise for me.

Other hair masks’ effects don’t stay as long as before. I always find myself having to find other ways to moisturise my hair by using hair oils during the day. I don’t use this hair mask every day, but somehow my hair still stays soft and smooth even two days in, so it’s effective as compared to other hair masks.

I would also like to add that I think it’s on par or better than using a conditioner as other conditioners that I have used so far don’t make my hair this smooth and soft.

My hair feels smoother and more nourished after one week of using it. I used to spend quite some time detangling my hair after showering but after using the mask, it has significantly reduced the drying time of my hair and I’m able to finger comb my hair – it wasn’t possible last time.

I feel happier as my hair looks smoother and silkier as compared to before. I was able to feel the results on my hair immediately even if I don’t wait and rinse the product off immediately after application. my hair also remained frizz-free for up to two days.

I will be substituting this product with conditioner because I feel that the results last longer, and it’s cheaper as well. My thick hair, which used to be difficult to manage, has become easier to handle now!

Suria, 24

Hair concerns: Frizzy hair, dull hair, colour-damaged hair, heat-damaged hair, and unruly or unmanageable hair

I like the creamy yet light texture of the hair mask, the generous amount of product inside the tub, the longevity of the effects on my hair, and the bright, floral scent which lingers for a few hours after usage.

The results of the Fino Premium Touch Hair Mask are really astonishing and not temporary. The best part is the smoothness of my hair which really lasts up to three days even without the use of a conditioner.

My hair doesn’t feel weighed down or heavy after usage, which is really an important factor for a hair mask. Hair oils can be nice to add shine, but with this mask, I feel there is no need for an additional step for hydration.

After one week, my hair is so easy to manage now even after styling! As a person who styles her hair every day, my hair is really damaged and it is normal to experience dryness and lack of lustre.

However, after using this hair mask, there is an improvement in the texture of my hair. It feels more nourished and, with an increase in usage frequency, you will notice the hair rarely gets tangled and looks shinier even under the hot sun.

My experience has been very pleasant so far and the product seems very worth the price. I like the way that even as a hair mask, it doesn’t make my hair feel weighed down and heavy but instead gives it the nourishment it needs with long-lasting effects.

My styling routine is much more manageable and I feel more confident about my hair. Even with a hair dryer, there is still shine and it’s obvious that my hair looks way better.

Janae, 25

Hair concerns: Frizzy hair, colour-damaged hair, and unruly or unmanageable hair

fino premium touch hair mask reviews

Overall, the Fino Premium Touch Hair Mask is a good hair mask that smells great and keeps your hair smooth and moisturised for the entire day.

It smells really nice and has a smooth texture that’s easy to apply to the hair. After one use, my hair wasn’t as dry as before, felt healthier, and I looked forward to using the hair mask again. I didn’t require any leave-in products after using it either.

After one week, my hair felt smoother and didn’t require much combing. In addition to the effects I experienced after one use, my hair feels more nourished and is easier to manage now.

Fino Premium Touch Hair Mask (230g) retails for S$14.85 at Watsons, Welcia-BHG, NTUC FairPrice, Don Don Donki, and at the Shopee and Lazada official stores of both Fino’s sister brands Senka and Tsubaki.

The new Fino Premium Touch Hair Oil is now available exclusively at Welcia-BHG.

This article is brought to you by Fino.