Adding a couple spritzes of your favourite scent before you walk out the door gives you the boost of confidence you need to conquer your day. Nevertheless, it can be vexing when it appears to dissipate quickly instead of lasting till the evening.
Considering how most perfumes cost a pretty penny, it’s even more disheartening when the fragrance doesn’t linger on your skin. Luckily, beauty gurus on TikTok have popularised a hack that addresses the age-old problem of making your perfumes last. Check it out!
@bytisha How i made kayali Yum last longer ! Process is called maceration #perfumetok #kayaliyum #perfumetips #pistachioperfume #gourmandperfume #designerperfume
Intrigued? We’ll break down exactly why and how it works.
How creating a “perfume prison” for your scents makes them last longer

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Known as a process of oxidation, fragrance maceration facilitates the evaporation of alcohol in a new bottle of perfume. While this process usually takes place during the production stage in factories, at times, some perfumes require a tab bit more maceration after purchase.
Consider it akin to the act of aerating a bottle of fine wine by pouring it out. This enables the wine to breathe, allowing its aromatic compounds to be released after having been confined in the bottle.
Surprisingly, the process of macerating your fragrance is pretty similar! By introducing some oxygen to your fragrance, this enables it to age beautifully, ensuring a longer wear time.
Steps for macerating your perfumes

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If you have a fairly new bottle of perfume that you’ve only worn once or a couple times, you’ll want to uncap it and tuck it away in a cool and dark place like a cabinet for a couple of weeks. TikToker @scentedmind, who brought the trend to life, recommends leaving it in there for about four weeks.
Following this period, the scent will intensify and its colour will deepen slightly, leaving you with the desired fragrance you’re after. As beauty and lifestyle influencer Tisha shared, this hack helped her TikTok-viral perfume to go from “lasting maybe an hour, to lasting four to five hours.”

Credit: @scentedmind/TikTok
Whatever you do, don’t leave your perfumes in a hot and humid place such as a bathroom, as this is not an ideal environment for them!
Featured image credit: @fragr4nces and @scentedmind/ TikTok