This newly improved body lotion relieves dry, itchy skin in just 60 seconds – here’s how it works

Moisturisers are essential for both hydrating the skin on our faces and preventing future moisture loss, but we often neglect the rest of our body when it comes to our skincare routines. The result? Dry, itchy, and thirsty skin that’s in need of some serious hydration.

Your first course of action may be to slather on lotion. Or, if a lotion has always been a part of your bodycare routine, you might sub out your lightweight formulas for thicker creams to help lock in moisture better. However, it may not always help you escape the dryness and itchiness.

If you’re scratching away at your dry patches as we speak, fret not, because we’re here to help. In order to treat dry skin, we’ll have to get to the root of the problem and understand what causes it.

The most common causes of dry skin

Taking long, hot showers

While hot showers may feel extra soothing on aching muscles at the end of a long day, they can dry your skin out by depleting its natural moisture.

And if you’re having a 45-minute karaoke session in the shower every day, you’re probably causing your skin to freak out much more, so it’s best to use lukewarm water and keep your shower routine under 10 minutes.

Using harsh body washes

Plenty of popular body washes on the market tend to strip moisture from your skin because they’re formulated with surfactants that foam up and wick away dirt, grime, and our skin’s natural oils along with it.

We recommend sticking with a gentler, moisturising body wash that doesn’t contain sulphates.

Showering too often

In Singapore’s hot and humid climate, it’s natural to want to shower twice a day, every day to get rid of all the gunk on our skin. In doing so, we probably remove way too much natural oil from our skin, drying it out in the process.

If you feel icky about rinsing your body only with water in the morning, you can try applying soap to your crevices – the backs of your ears, armpits, and groin. Our limbs are less likely to get sticky or greasy overnight, so you can skip the body wash in the morning and do a full lather at night.

Applying lotion or cream on dry skin

An interesting technique that might have made its way to your TikTok algorithm is the “wet skincare” hack. Instead of applying a lotion or cream on dry skin, the hack suggests applying it on slightly damp skin.

This method not only traps more moisture in the skin, but also allows the product to sink into the skin better.

And now that you’ve got the hydration part down pat, you’ll need something to relieve the itch fast and seal in that moisture for hours.

How to relieve dry, itchy skin in just 60 seconds

An easy way to do so is to reach for Aveeno®’s Skin Relief Moisturizing Lotion.

By now, we’re certain you’ve seen Aveeno®’s products lining the shelves of your nearest drugstores, but did you know that Aveeno® is the oat-thority (pun fully intended) when it comes to skincare solutions that are powered by nature’s ingredients?

Yup, the brand has over 70 years of published clinical evidence of oat and other natural ingredients, which they’ve used to create products that nourish your skin from head to toe.

Tapping onto the superior soothing benefits of oat, Aveeno®’s Skin Relief Moisturizing Lotion now contains an improved Super Oat formula that boasts 50% more oat extract to relieve dry, itchy skin in just 60 seconds*.

If you aren’t familiar with the brand’s signature Prebiotic Triple Oat Complex, you’ll be pleased to know that it’s drawn from nature’s goodness and backed by real science to nourish and restore dry skin, leaving your skin feeling comfortable, softer, and healthier-looking.

Even better, the upgraded formula provides long-lasting hydration of up to 72 hours**! The lotion also contains shea butter to soothe the skin and keep it happy.

Apart from an upgrade in formula, Aveeno®’s Skin Relief Moisturizing Lotion is now housed in a bottle that’s made from 30% Post-Consumer Recycled Plastic, a testament to the brand’s stronger commitment to the betterment of our planet.

A lotion that makes both your skin and Mother Earth happy? We’ll take it, please!

Aveeno® Skin Relief Moisturizing Lotion retails for S$28.90 (354ml) on Lazada, Shopee, Shopee Supermarket, Guardian, Watsons, Fairprice, Cold Storage, Amazon.sg, Qoo10, and Redmart.

This article is brought to you by Aveeno®.

*Based on self-assessment conducted by 98 subjects.
**After four weeks of continuous use.