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Beloved K-beauty brand 3CE just launched their latest lip product, the Blur Matte Lipstick—available in ten shades of mainly reds and pinks.

Of the lot, the one that caught our eye was Salty Cinnamon, a nude “cinnamon milk tea”-like shade.

3CE Blur Matte Lipstick in Salty Cinnamon

Credit: little lion 33/Xiao Hong Shu

As worn by Xiao Hong Shu user Little Lion 33, you can achieve a very natural-looking nude flush with this shade.

Credit: little lion 33/Xiao Hong Shu

Its high pigmentation and blendability allow for looks of varying intensities. Here, she smudged the edges of the line to create that signature K-beauty lip look that is currently in vogue.

Credit: little lion 33/Xiao Hong Shu

This new line features a new look; an arch-shaped packaging with a translucent body frame and reflective detailing.

The creamy and highly buildable formula glides on seamlessly and claims to leave a weightless feel.

Saturate it towards the middle only for a soft gradient effect or across your entire lip for a bolder, fuller look.

Shop all ten shades on Shopee Mall, retailing at S$33.48 each.