Brands and Products Korean Socialites Use — High-End Luxury Products You Can’t Find at Olive Young!

While Olive Young might be our go-to store when we’re shopping for beauty products in Korea, a whole other world of high-end beauty exists, frequented by Korea’s affluent socialites.

Xiao Hong Shu creator Youlu reveals that most socialites shop at places like The Shilla Duty Free, Lotte Department Store, from brands we hear less about on mainstream media.

In this article, we delve into these luxurious beauty brands and products that adorn the vanity tables of these elite women. Read on if you’d like to cop these products for yourselves!

SHIHYO

SHIHYO is a Korean beauty brand that combines ancient Korean beauty rituals and modern skincare science.

Their star ingredient, SHIHYO24, is a unique blend of 24 herbs, each representing a different season, infused in fermented rice water and cold-active ginseng water.

These herbs are dried and brewed for hours to ensure maximum potency. This meticulous process helps to release the vital potential of each herb, transforming them into potent skincare ingredients.

24 Variations of Ampoule

SHIHYO24 is a first of its kind, offering a unique approach to skincare with their extensive range of ampoules, coming in 24 variations. Each ampoule is formulated with a unique blend of ingredients to address different skin concerns, catering to each individual’s specific needs.

To help you identify the most suitable ampoule for your skin, you can take SHIHYO’s unique vitality assessment. This assessment helps to identify your skin’s needs, such as hydration, brightening, or anti-ageing. Based on the results, you’ll be recommended the ampoule most suited for you.

You can purchase SHIHYO’s Ampoule on Naver, LOTTE-ON, or The Shilla Duty Free. 

Herbal Condensity Recovery Cream

If the goal is to get firm and and supple skin, you ought to add SHIHYO’s Herbal Condensity Recovery Cream to your shopping list!

Infused with the brand’s signature SHIHYO24 and a rich blend of seed oils, the potent formulation promises to nourish and repair your skin.

Despite its creamy and dense texture, it has a silky smooth feel that won’t feel sticky on your skin.

You can purchase SHIHYO’s Herbal Condensity Recovery Cream on Naver, LOTTE-ON, Kurly, and The Shilla Duty Free. 

EviDenS De Beaute

Korean socialites don’t only shop Korean beauty — EviDenS De Beauté is a luxurious French beauty brand that offers quality skincare.

It seamlessly blends the elegance of French beauty rituals with the innovative technology of Japanese skincare. It is the brainchild of a French man inspired by his Japanese wife’s beauty routine.

The Total Shield SPF 50 PA++++

If you can only afford to cop one thing from this brand, Youlu recommends their sunscreen.

According to her, its formula is so hydrating and lightweight that it feels like you’re putting on essence instead. You don’t have to worry about a greasy residue being left on your skin — whenever she wears this sunscreen, it feels like she’s not wearing anything at all!

Sun protection goes both ways with this sunscreen. Not only does it protect your skin from UV damage, but its formulation also comprises anti-ageing and skin-repairing components.

She dubs it an all-in-one product — an essence, sunscreen, and makeup primer in one. Apply this before your base makeup to achieve the coveted, dewy, and glowy finish.

The Total Shield SPF 50 PA++++ retails for S$220 on krisshop.com.

RICH ROSE

Whitening Capsules

RICH ROSE’s whitening capsules offer a potent solution for preventing sun damage and promoting skin radiance.

Enriched with gold-white caviar and white melon essence, these capsules are highly effective at neutralising free radicals, preventing pigmentation, and effectively protecting your skin against UV rays.

A single capsule can eliminate over a million free radicals, ensuring long-term benefits for brighter, more youthful-looking skin.

There’s currently no site to purchase RICH ROSE products from.

Featured image credit: @lulu9266lulu/Xiao Hong Shu