Win 3D2N Luxury Hotel Mondrian Stay! Complete our Consumer Survey today!

Daily Vanity’s annual beauty consumer survey is back for the 11th year! Through this survey, we hope to understand the beauty habits and preference of people based in Singapore, allowing us to curate better content for you that is relatable and relevant.

By participating in and completing the survey, you stand a chance to be one of the lucky winners of the following grand prizes:

1st prize: 3D2N stay in Hotel Mondrian Singapore Duxton with a Duxton Room worth S$580, inclusive of a complimentary breakfast for 2
2nd prize: Beauty products worth at least $300 (10 winners)
3rd prize: Beauty products worth at least $100 (20 winners)

How to participate:

Fill in the survey form below. It may take 15-20 mins of your time.

Winner will be picked randomly and contacted via email, so do keep a lookout in your inbox or spam!

Voting closes on 28 Feb 2025, 11:59pm.

Name(Required)

Name Surname

Email(Required)

Age Group (As of year 2025)(Required)

13 to 17 years old

18 to 24 years old

25 to 34 years old

35 to 44 years old

45 to 54 years old

55 to 64 years old

Above 64 years old

Gender(Required)

Male

Female

Contact Number(Required)

Are you residing in Singapore?(Required)

Yes

General Information

Are you currently a Daily Vanity reader/follower?(Required)

Yes

Relationship Status(Required)

Single

In relationship

Married

Ethnicity(Required)

Chinese

Malay

Indian

Other

Job Level(Required)

C-level / Director / Business Owner

Manager

Executive

Unemployed

Homemaker

Student

Retiree

Monthly Income(Required)

Less than $3,000

$3,000 to $4,499

$4,500 to $5,999

$6,000 to $7,499

$7,500 to $8,999

$9,000 and above

Hobbies & Interest(Required)

What time do you usually sleep at?(Required)

9pm to 10pm

10pm to 11pm

11pm to 12am

12am to 1am

After 1am

In the morning due to shift work

Do friends/family always approach you for beauty advice?(Required)

Yes, I keep up with beauty trends and the latest products

No, I'm the one getting the advice

What’s your skin type?(Required)

Combination-Dry

Combination-Oily

Normal

Dry

Oily

Sensitive & Dry

Sensitive & Oily

Sensitive & Combination

I don't know

Your Beauty Concern (Hair)

Hair Concern(Required)

Your Beauty Concern (Skin)

Skin Concern(Required)

Your Beauty Concern (Makeup)

Makeup Concern(Required)

Your Beauty Concern (Body)

Body Concern(Required)

Your consumption habits

Do you usually search for reviews before buying a beauty product?(Required)

Yes

Where do you usually search for reviews before buying a beauty product?(Required)

Would you still buy a product if you are unable to find sufficient reviews(Required)

Yes

Do you usually search for beauty reviews before buying a beauty service (e.g. facial, hair, nails, etc)?(Required)

Yes

Where do you usually search for reviews before buying a beauty service?(Required)

Would you still buy a service if you are unable to find sufficient reviews?(Required)

Yes

Which applications do you use/open regularly?(Required)

What type of beauty content would you like to consume?(Required)

What do you dislike about shopping online?(Required)

Do you watch beauty livestreams?(Required)

Yes

Which apps do you usually watch beauty livestreaming on?(Required)

TikTok

Shopee

Lazada

Facebook

Instagram

Douyin

小红书 (Rednote)

YouTube

Others

What kind of promotion mechanics will attract you to buy?(Required)

What kind of sales festivals had attracted you to buy beauty products?(Required)

If you can buy beauty products online now and pay later in instalments with no extra charges, would you do so?(Required)

Yes. For order size below $50

Yes. For order size above $50

Yes. For order size above $100

Yes. For order size above $150

Yes. For order size above $200

Yes. For order size above $300

Yes. For order size above $400

Yes. For order size above $500

If you can buy beauty services online now and pay later in instalments with no extra charges, would you do so?(Required)

Yes. For order size below $50

Yes. For order size above $50

Yes. For order size above $100

Yes. For order size above $150

Yes. For order size above $200

Yes. For order size above $300

Yes. For order size above $400

Yes. For order size above $500

Your skincare habits

What products do you usually incorporate into your morning skincare regime?(Required)

What products do you usually incorporate into your night skincare regime?(Required)

How often do you purchase skincare products?(Required)

Where do you usually purchase your skincare products from?(Required)

How often do you attend a facial session at a salon?(Required)

Do you currently have a facial package?(Required)

Yes

How much do you usually pay for your facial package?(Required)

<$500

$500 - $999

$1,000 - $1,499

$1,500 -$1,999

>$1,999

Your Makeup Habits

Do you fill in your brows?(Required)

Yes

No, because I've embroidered my brows

No, because my brows are thick enough for me

Which brow products do you usually use?(Required)

Eyebrow pencil

Eyebrow marker

Eyebrow powder

Eyebrow gel

Eyebrow stamp

Eyebrow pomade/wax

Do you usually line your eyes?(Required)

Yes

No, because I have had eyeliner embroidery done

Which eyeliner products do you usually use?(Required)

Gel eyeliner

Pencil eyeliner

Liquid eyeliner

Glitter eyeliner

Do you use any lash products?(Required)

Like lash growth serum, fake lashes, or mascara

Yes

No, because I have eyelash extensions on

No, because my eyelashes are long enough for me

Which lash products do you usually use?(Required)

Lash growth serum

Fake lashes

Volumising mascara

Lengthening mascara

Curling mascara

Eyelash curler

Do you use eyeshadow products?(Required)

Yes

Which eyeshadow products do you usually use?(Required)

Powder eyeshadow

Liquid eyeshadow

Stick eyeshadow

Cream eyeshadow

Powder glitter

Do you use lip products?(Required)

Eg, lip balm, lipstick, etc

Yes

No, because I have had lip embroidery done

Which lip products do you usually use?(Required)

Lipstick

Lip gloss

Lip liner

Liquid lipstick

Lip tint

Lip balm

Lip tattoo

Do you use any base makeup products?(Required)

Like primer, foundation, concealer, blush, and BB cream

Yes

No, because I have had semi-permanent makeup done

What base makeup products do you usually use?(Required)

How often do you purchase makeup products?(Required)

Where do you usually purchase your makeup products from?(Required)

Select all the relevant places.

Your Hair Care Habits

How often do you cut your hair?(Required)

How often do you wash your hair with shampoo?(Required)

How often do you refresh your hair colour?(Required)

Weekly

Monthly

Bi-monthly

Quarterly

Bi-anually

Annually

Rarely

I've never coloured my hair

What hair products do you usually use?(Required)

How often do you purchase hair care products?(Required)

Where do you usually purchase your hair care products from?(Required)

Select all the relevant places.

Do you often go for scalp or hair loss/thinning related treatments?(Required)

Yes

Your perception

Which of these Singapore media do you consider credible and trustworthy with regards to beauty reviews/tips/news?(Required)

Select the factors that give you the perception that a beauty brand can be trusted for their effectiveness.(Required)

You may select more than one.

What is your perception of the effectiveness of natural skincare products and non-natural ones?(Required)

Same effectiveness

Natural skincare products are more effective

Non-natural skincare products are more effective

I don’t know

Select the following labels. claims, or ingredients that are part of your consideration when purchasing a beauty product(Required)

If none, select "None" at the end of the options list.

Have you tried any customised beauty products before?(Required)

Yes

No, I don’t know what it is

What’s your perception of customised beauty products?(Required)

You may select more than one

What made you want to switch between beauty brands in the past 1 year?(Required)

What are the reasons you stayed loyal and repurchased from a beauty brand in the past 1 year?(Required)

Enjoy the freebies from being a loyal customer

Lazy to try new products

Love the aesthetics aspect of the packaging

Love the functional aspect of the packaging

Love what the brand stands for

Product is value for money

Product works

Others

Generally, do you trust influencers’ beauty recommendations?(Required)

Yes

When an influencer recommends a beauty product, do you usually(Required)

Buy with little/no research

Research a bit more and end up buying

Research a bit more but did not buy

Don’t really care

Generally, do you trust livestreamers’ beauty recommendations?(Required)

Yes

When a livestreamer recommends a beauty product, do you usually(Required)

Buy in the livestream within 10 mins

Buy in the livestream within 20 mins

Buy in the livestream within 30 mins

Buy in the livestream after more than 30 mins

Purchase on the same platform after livestream ends

Purchase on other platforms after livestream ends

Never purchased before from their recommendation(s)

Name the Singapore-based influencer(s) whose beauty reviews/tips you trust.(Required)

If there are none, you may input "NA"

Name the overseas influencer(s) whose beauty reviews/tips you trust.(Required)

If there are none, you may input "NA"

Name the livestreamer(s) whose beauty reviews/tips you trust.(Required)

If there are none, you may input "NA"

Your Trusted Brands

Your Trusted Skincare Brands(Required)

Your Trusted Hair Care Brands(Required)

Your Trusted Makeup Brands(Required)

Your Trusted Facial Salons(Required)

Share your trusted facial salon(s) that is not in the list(Required)

Your Trusted Hair Salons(Required)

Share your trusted hair salon(s) that is not in the list(Required)

Your Trusted Slimming Centres(Required)

Share your trusted slimming centre(s) that is not in the list(Required)

Your Trusted Hair Removal Salons(Required)

Share your trusted hair removal salon(s) that is not in the list(Required)

Your Trusted Hair Loss Treatment Salons(Required)

Share your trusted hair loss treatment salon(s) that is not in the list(Required)

News

Win 3D2N Luxury Hotel Mondrian Stay! Complete our Consumer Survey today!

General Information

Your Beauty Concern (Hair)

Your Beauty Concern (Skin)

Your Beauty Concern (Makeup)

Your Beauty Concern (Body)

Your consumption habits

Your skincare habits

Your Makeup Habits

Your Hair Care Habits

Your perception

Your Trusted Brands

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