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Forget “New York, New York.” Singapore has a contender for the title of redundancy champion: New Bahru.

We jest. Named with a wink to Singapore’s love of emphasis, this new lifestyle destination is a trove waiting to be explored. It’s a melting pot of local F&B, homegrown designers, and – you guessed it – beauty brands waiting to be discovered.

Daily Vanity headed down to New Bahru for a sneak peek before the official ribbon-cutting in September. Buckle up, because this new kid on the block is about to give your beauty routine a bit of a makeover.

SOJAO (#03-05)

Sojao, the beloved Singaporean brand known for its luxurious organic cotton bedding and sleepwear, brings a touch of serenity to New Bahru with their second store.

This time, they’re not just helping you get a good night’s rest – they’re pampering you from head to toe with their relaxing products.

SOJAO x Oasis

new bahru beauty sojao

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First up is the SOJAO x Oasis ‘Get Clean’ Shower Gel. This collaboration with Oasis: Beauty Kitchen takes inspiration from Sojao’s signature “Sleep In” scent, transforming it into a luxurious shower experience.

Housed in a beautiful reusable amber glass bottle, this plant-based formula is packed with top-notch essential oils to leave you feeling refreshed and smelling like a dream.

new bahru beauty sojao oasis

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Speaking of dreams, Sojao also offers the SOJAO x Oasis ‘Sleep In’ Scent range. This line of perfume-grade mists and diffuser oils, made with plant-based, certified organic alcohol and clean fragrances, lets you capture that dreamy, soothing “Sleep In” scent and infuse it into your entire home.


new bahru beauty hush

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At SOJAO, you’ll also find Hush, a haven for all things natural home fragrance. This women-led boutique specialises in candles, diffusers, and other lifestyle products made with essential oils, all designed to promote mental and emotional well-being.

Breathe deep and let the stress melt away.

Bau Bau Incense

new bahru beauty bau bau incense

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Bau Bau Incense will transport you straight to Bali.

Handcrafted by Balinese artisans, these beautiful, delicate incense sticks are perfect for daily rituals or simply adding a touch of Balinese serenity to your space. With five unique scents to explore, you’re sure to find the perfect one.


new bahru beauty stillgoods

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For those who appreciate beauty with a purpose, Stillgoods offers a curated selection of handcrafted homeware made with quality materials and natural stones like marble and onyx.

Plus, they offer a range of “Multi-sprays” – all-natural fragrances free of parabens and phthalates – that can be used on yourself or your space.

Pssst! The brand boasts some impressive fragrance dupes too.

new bahru beauty stillgoods figue 316pm

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Love Diptyque’s Philosykos? Stillgoods’ Figue Multi-spray has you covered with its fresh, subtly fruity scent that captures the essence of a fig grove.

Their 3:16PM Multi-spray is a dead ringer for Le Labo’s cult-favourite Santal 33, offering a warm, inviting sandalwood and cardamom fragrance at a fraction of the price. These Multi-sprays retail at S$9.90 (10ml) and S$39 (80ml) each.

Curious Creatures (#02-12)

P. F. Candle Co.

new bahru beauty pf candle co

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Curious Creatures has set up shop at New Bahru, bringing their whimsical jewellery collections alongside a delightful surprise – a curated selection of handmade soy candles from P. F. Candle Co.

Their Teakwood & Tobacco candle, a favourite among many, is a sophisticated blend of leather, teak, and orange, offering a unique fragrance experience.

Omno (#02-05)

new bahru beauty omno

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Omno, a Singaporean brand known for its luxurious yet sustainable approach to body care, has opened its first physical store at New Bahru. Here, you can indulge in their range of hand, hair, and body products – all housed in sleek, minimalist packaging that’s reminiscent of Aesop’s.

We’re particularly fond of their Solace Hand & Body Cleanser. This pH-balanced and sulphate-free gel cleanser boasts a unique fragrance profile that blends citrusy notes of bergamot with calming lavender.

They also have everything from shampoos and deodorants to mosquito repellents and aromatherapy roll-ons.

Hideaway (Coming Soon!)

new bahru beauty hideaway

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While it isn’t ready just yet, Hideaway is a massage concept that’s sure to be a welcome addition to New Bahru’s beauty scene.

This space will be an oasis for those seeking healing and recovery. Think modern massage treatments, invigorating cold plunges (both guided and private sessions), and traditional saunas – all designed to help you reconnect with yourself and unwind.

Keep your eyes peeled for their grand opening – Hideaway promises to be the ultimate destination for a well-deserved self-care break. Follow their Instagram account for the latest updates.

New Bahru
Address: 46 Kim Yam Road, New Bahru, Singapore 239351