October might be known for pumpkin spice, cosy sweaters, and all things spooky, but it’s also the month the beauty world turns pink with purpose. Breast Cancer Awareness Month is about raising funds, sparking conversations, and supporting the warriors, survivors, and loved ones touched by this disease.
This October, beauty brands are turning their platforms into powerful voices for change – launching limited-edition pink-packaged bestsellers, heartfelt collaborations, and generous donations to breast cancer research and support organisations.
It’s a win-win: you get to shop favourites (or find new ones) while your purchase makes a real impact. Ahead, we’ve rounded up the brands proudly going pink this month.
FINO
FINO’s cult-favourite Premium Touch Hair Mask is dressing up in pink this October in support of breast cancer awareness.
Beloved for its deeply repairing formula that revives dry, damaged strands and leaves hair soft, shiny, and smooth, this limited-edition version lets you care for your hair while standing behind an important cause.
Infused with eight beauty serum ingredients – including royal jelly extract, PCA, and lipidure – this rich formula restores moisture, strengthens strands, and improves texture. Its buttery consistency melts into the hair for salon-like smoothness straight from your shower.
Donation: For every FINO Premium Touch Pink Ribbon Hair Mask sold, S$1 will be donated to the Breast Cancer Research Foundation.
FINO Premium Touch Pink Ribbon Hair Mask retails for S$15.90 and is available at Welcia BHG, as well as Shopee.
To complete your routine, the FINO Premium Touch Pink Ribbon Hair Oil is also getting a pink ribbon makeover this October. Packaged in limited-edition pink, this lightweight yet nourishing oil helps smooth frizz, seal split ends, and add an instant glossy finish without weighing your hair down.
Formulated with six beauty oils, it delivers up to 72 hours of frizz control, protecting hair from dryness and humidity while keeping it sleek, soft, and beautifully radiant, all while supporting a cause that matters.
Donation: For every FINO Premium Touch Pink Ribbon Hair Oil sold, S$1 will be donated to the Breast Cancer Research Foundation.
FINO Premium Touch Pink Ribbon Hair Oil retails for S$19.90 and is available on Shopee.
Estée Lauder
Nothing symbolises Breast Cancer Awareness Month quite like the pink ribbon, and Estée Lauder is keeping that legacy alive with its signature Pink Ribbon Pin.
The Estée Lauder Companies has been championing breast cancer awareness since 1992, when the late Evelyn H. Lauder founded both The Breast Cancer Campaign and the Breast Cancer Research Foundation (BCRF).
This Pink Ribbon Pin is a meaningful way to honour the cause and spark conversations wherever you wear it! This year, 20% of each pin purchase will be donated to BCRF to fund lifesaving research, education, and medical services.
The Pink Ribbon Pin is priced at S$12.50 and is available at all Estée Lauder stores as well as their official online store.
Estée Lauder’s Advanced Night Repair Serum is already a ride-or-die product for many skincare lovers, and this October, it comes with even more meaning. The serum gets a meaningful makeover in a limited-edition pink ribbon bottle that reimagines the ribbon as a butterfly – a powerful symbol of transformation, strength, and hope.
This powerhouse serum also works overnight with exclusive Night Peptide technology and Hyaluronic Acid to deeply hydrate, smooth fine lines, and boost skin’s natural radiance. Suitable for all skin types, it’s a trusted favourite for restoring a well-rested, healthy-looking glow.
Donation: 20% of each purchase will go to the Breast Cancer Research Foundation (BCRF).
Estée Lauder Advanced Night Repair Serum retails for S$197 and is available at all Estée Lauder stores, official online store, as well as TANGS.
Estée Lauder fans who want to wear their support proudly can look to the Transforming Hope Lip Collection – a limited-edition four piece set created in support of the Breast Cancer Research Foundation (BCRF).
Housed in a chic embroidered cosmetic bag, the collection’s design reimagines the iconic pink ribbon as a butterfly, symbolising transformation, strength, and hope.
Inside the collection:
- A full-sized Pure Color Creme Lipstick in 220 Powerful, which is a bold blue-toned pink with a creamy finish.
- A full-sized Pure Color Explicit Silk Matte Lipstick in 112 High Frequency, a rosy pink with warm undertones in a silky matte finish.
- A deluxe travel-sized Lip Gloss in Dynamic, a sheer warm red that adds a glossy shine.
- A pink embroidered cosmetic bag to carry your lip must-haves in style.
Donation: 100% of proceeds from the Transforming Hope Lip Collection will go to the Breast Cancer Research Foundation.
Transforming Hope Lip Collection retails for S$70 and is available at Estée Lauder stores, official online store, as well as TANGS.
Bobbi Brown
Bobbi Brown’s Limited-Edition Highlighting Powder in Powerful Pink is giving your glow-up a meaningful twist this October.
Wrapped in a special-edition pink ribbon packaging, this bestselling Pink Glow shade comes in a gel-powder hybrid formula that effortlessly glides over skin, smoothing and brightening for a luminous, natural-looking radiance.
Its cushiony texture gives cheeks a soft, translucent glow that’s perfect for day or night, making it a must-have for highlighting your features with ease.
Donation: Bobbi Brown is donating US$110,000 to the Breast Cancer Research Foundation® (BCRF) in support of ELC’s empowering Breast Cancer Campaign.
Bobbi Brown Limited-Edition Highlighting Powder in Powerful Pink retails for S$98 and is available on Lazada.
Clinique
Clinique’s Dramatically Different Moisturizing Lotion is a dermatologist-developed classic loved for its lightweight, silky texture that absorbs quickly without leaving a greasy residue.
Its innovative formula strengthens the skin’s natural barrier, locks in hydration, and helps skin look healthier and more resilient in just a couple of hours.
Suitable for all skin types, it’s perfect for daily use, whether you’re layering it under makeup or applying it as part of a morning or evening routine. This October, the lotion comes with a limited-edition keychain to honour and support breast cancer awareness, turning a simple skincare step into a meaningful gesture.
Donation: Clinique will pledge US$10 from every sale to the Breast Cancer Research Foundation® (BCRF), up to US$500,000.
Dramatically Different Moisturizing Lotion retails for S$85 for 200ml and is available on the Clinique official online store.
Tom Ford Beauty
Tom Ford Beauty’s Limited-Edition Lip Color in shade 03 Casablanca is all about celebrating strength, confidence, and effortless style this October. This pigment-packed lipstick delivers rich, long-lasting colour with up to 12 hours of moisture and fade resistance, ensuring your pout stays flawless all day.
Featuring subtle pink accents as a nod to ELC’s Breast Cancer Campaign, it’s a chic and elegant way to support breast cancer awareness while staying true to Tom Ford’s signature luxurious packaging.
Donation: Tom Ford Beauty will donate US$200,000 to the Breast Cancer Research Foundation.
Tom Ford Beauty Limited-Edition Lip Color in shade 03 Casablanca retails for S$84 and is available on the Harrods website.
