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Burberry Beauty celebrates the launch of their latest fragrance, Burberry Goddess Eau de Parfum, with a pop-up at Paragon Shopping Centre.

Inspired by the modern British luxury brand’s iconic beige accent, the pop-up offers some of their most immersive shopping experiences and the opportunity to explore the journey of strength and confidence.

burberry goddess eau de parfum pop-up paragon shopping centre

Situated near one of the entrances in Pragon, step in and be welcomed by panels adorned with brand ambassador Emma Mackey and a sculpture of a lioness that represents female unity and strength.

There’s also a mobile AR adventure via QR code with an AR filter that brings the lioness to life and illustrates the elements shown in the perfume campaign’s world.

Have a whiff of the new Burberry Beauty Goddess perfume


A unique aromatic fragrance for women, the Burberry Goddess Eau de Parfum is represented by British-French actress and new ambassador for Burberry Beauty, Emma Mackey.

“To me, lionesses represent female unity and strength. They are confident and move together. Much like them, we stand on the shoulders of the women who came before us and those who bolster us throughout our own lives. To me, this image is a real source of empowerment,” said Emma, talking about the fragrance.

burberry goddess eau de parfum pop-up paragon shopping centre

Crafted by renowned perfumer Amandine Clerc-Marie, this one-of-a-kind gourmand aromatic fragrance features a powerful trio of distinct vanilla: vanilla infusion, firgood, and vanilla absolute.

Redefining the use of vanilla and delivering a rich olfactive experience, these hand-collected beans undergo a meticulous five-to-seven-week sun-drying process before being stored in wooden boxes to mature and develop their sweet signature aroma.

These illuminating vanilla ingredients are harmoniously paired with notes of bright lavender diva essence from Provence and earthy hints of cocoa and ginger roots.

Burberry Beauty Goddess Eau De Parfum is available in three bottle sizes (30ml, 50ml, and 100ml). It retails for S$200 (50ml) at Sephora. It’s also available for S$158.50 (50ml) and S$223.80 (100ml) at iShopChangi.

burberry goddess eau de parfum pop-up paragon shopping centre

While you’re there, check out some of Burberry Beauty’s other popular and well-loved scents, including the Her Eau De Toilette For Women, Hero Eau De Parfum, and more.

Personalise your Burberry Beauty bottle

burberry goddess eau de parfum pop-up paragon shopping centre

Marking Burberry’s debut in the world of refillable fragrances, the bottle boasts an elegant design. The gabardine-inspired gold label on the outer casing pays homage to Burberry’s storied heritage, while the archive-inspired bottle receives a modern twist with a striking gold medallion.

For a personalised touch, enjoy an exclusive engraving service for your Burberry fragrance bottles at the pop-up. You can even engrave selected makeup products too!

Makeup counter

burberry goddess eau de parfum pop-up paragon shopping centre

Complementing this journey is a flash makeover service, where visitors can experience a luxurious range of Burberry beauty products, including the new Beyond Wear Setting and Refining Powder, Beyond Radiance Primer, Beyond Wear Matte Foundation, Kisses Lipsticks, and Kisses Liquid Matte.

burberry goddess eau de parfum pop-up paragon shopping centre

You can also try on the latest Beyond Wear Perfecting Matte Foundation at the makeup station, and discover the Burberry Trench Technology, a formula that delivers a thin, breathable protective layer that protects the skin from water, humidity, heat and sweat while providing comfort and hydration.

Enjoy exclusive beauty offerings

burberry goddess eau de parfum pop-up paragon shopping centre

In the case of “more is more”, shop and be rewarded with Burberry Beauty gifts like a mirror, pouch, scented candle, and travel-sized goodies.

  • Complimentary three-piece gift set (worth S$78) with a minimum purchase of S$140
  • Complimentary five-piece gift set (worth S$150) with a minimum purchase of S$280
  • Complimentary seven-piece gift set (worth S$268) with a minimum purchase of S$340

Address: 290 Orchard Road, Paragon Shopping Centre, L1 Atrium – O Lobby, Singapore 238859 (near Gucci and Givenchy)
Dates: 8 to 14 September 2023
Opening hours: 10am – 9.30pm daily