Finding beauty products that suit you can be a struggle – after all, everyone has unique needs and preferences when it comes to their beauty routines!
Beauty products should help you to express yourself confidently, and what better way to do so than with beauty products tailor-made for you?
We’ve scoured the Internet for personalised K-beauty experiences that you can find in Seoul, so you’ll be fully armed with our recommendations for your next trip to Korea.
Keep reading for all the details, and get ready to indulge in the ultimate beauty adventure!
LANEIGE BESPOKE NEO 1:1 Customized Service
@aylennpark This custom makeup service is a must do beauty experience when you go to Korea?? #korea #koreanmakeup #koreanbeauty #skincare #kbeauty #custommakeup #fyp #glowyskin
Available at LANEIGE’s Myeongdong showroom, this customised foundation service combines the expertise of a beauty professional with the precision of modern technology, in order to create your 1:1 foundation shade!
You’ll be guided through a skin analysis, including skin type and concerns, to create a formula that’s suitable for your skin’s unique needs. Next, a LANEIGE expert will place a colour pigment wheel against your skin, allowing the advanced camera to analyse how much of each hue can be found in your skin tone.
Within just a few seconds, you’ll get to swatch the recommended shade and make your decision! If it’s the perfect match for you, LANEIGE’s beauty robots will get to work and mix the foundation right in front of your eyes.
Lastly, it’ll be wrapped up in gorgeous personalised packaging, and you’ll even get a few free samples of LANEIGE products to boot.
It’s no surprise that this service is incredibly popular, so to secure your slot, try to book at least a month in advance through LANEIGE’s website!
TONEWORK Vegan 150+ Foundation
@missdarcei I got my custom foundation shade from Tonework in Korea! I got shade 45N1! Get yours at global.amoremall.com #beauty #korea #kbeauty #beautytok #foundation
Launched just last year, TONEWORK is K-beauty giant Amorepacific’s own cosmetics brand, specialising in customised makeup!
TONEWORK’s newly launched foundation is available in 150 shades, which can then be split into glowy or matte finishes and liquid or cushion foundation. That gives you a whopping 600 options in total!
Visit the AMORE Store, located inside Amorepacific’s headquarters in Yongsan, to experience their custom foundation service for yourself.
You’ll have to fill in a questionnaire about your skin type and foundation preferences before experiencing shade-matching technology similar to the LANEIGE service but at a much lower price. You’ll then get to swatch three shades before making your final decision!
Unable to fly to Korea anytime soon? Why not get a sneak peek of the experience with their online shade matcher instead?
TONEWORK Vegan 365+ Liquid Lipstick
@aylennpark Things to do in Korea: making a custom lipstick that perfectly matches your skin tone?I swear Korea is living in year 3000 bc they�re always coming out with new technology to make such innovative experiences like this one! they also have things like making your own custom foundation and custom serum!! #korea #thingstodoinkorea #custommakeup #lipstick #shadematching #skinanalysis #customlipstick #koreamustdo #kbeauty #tonework #fyp
TONEWORK doesn’t just limit its services to foundation. You can customise your own lipstick shade as well!
Located in K-beauty shopping mall Amore Seongsu, this service uses similar pigment-measuring technology as the previous foundation shade finders.
But here’s the twist – instead of matching the product’s shade to your skin tone, TONEWORK’s technology is able to recommend what lip shade will best complement your skin tone, with personalised notes on the hue, saturation, and intensity of the lip colour.
You can choose from either a glossy or matte finish, and even play around with the full range of shades to experiment with other colours that appeal to you.
You can even choose from five refreshing scents, Lemon Zest, Frosty Herb, Vanilla Lust, Fig Woods and Pure Unscented, to add a unique fragrance to your custom lippies! Be sure to make a reservation on Amore Seongu’s website, in order to secure your slot.
Hera Silky Stay Custom Match
@theroycelee I go to Korea to make my own custom foundation! ?? This is an interesting experience because I�m always clueless on which colour shade suits me best. There�s 125 shades to choose from and the personal makeup artist will guide you during the session too. Reserve in advance because the slots always run out fast! #Korea #Seoul #Makeup #Foundation #CustomMakeup
While you’re at Amore Seongsu, make sure to check out HERA’s custom foundation service as well.
With 125 unique shades to choose from, this service identifies five shades of HERA foundation that are closest to your skin tone. Then, a professional makeup artist will help you with basic skin prep and application of the swatches, while offering one-on-one advice to find your perfect match.
For a truly bespoke experience, you can also request recommendations on the best skincare and makeup products to shop for while you’re there!
Lastly, watch as HERA’s robots register the information about your ideal shade and formula, and create the perfect mix for you on the spot.
Only nine time slots are available per day, so make sure you reserve a spot on Amore Seongsu’s website – booking this service can get competitive!
Plus, much like TONEWORK, you can also try out an online shade finder before you book your flight to Seoul.
Rom&nd MYOC
@darcybylauren Coolest experience in Korea ?#romandmeltingbalm #romand #meltingbalm @?? @Rom&nd US
If you’re a fan of Rom&nd’s viral lippies, this hands-on MYOC (make your own colour) experience will be a dream come true!
At Rom&nd’s Seoul office, you’ll get to personally create not one, but two personalised shades of their beloved Glasting Melting Balm.
Follow their carefully designed template to blend together the right ingredients for this glossy formula, before adding the perfect amounts of dye to get your ideal balm shade.
Once you’re satisfied with the result, Rom&nd’s experts will help you “cook” the balm and melt it down, before filling your own case with the unique product.
To finish off the experience, decorate the lip balm packaging with playful stickers, swatch the new shades in your very own Rom&nd journal, and give them cute and catchy names!
Slots open monthly on the Instagram page for Rom&nd’s office, so make sure to follow them for updates.
Vic’s Lab
@puncessss Making two lipsticks in Korea with @vicslabkorea ???I love both the color looks on me. A nice treat for myself and such a fun experience! Total cost was about $55. #lipstick #perfectshade #lipstickmaking #vicslab #korea #southkorea #hongdae #lab #lipgloss #lip #lipbalm #coloranalysis #rarebeauty #applewatch
Despite mainly being known for their colour analysis services, Vic’s Lab offers both custom lipstick and skincare services as well, with personalised classes to help you elevate your beauty game.
To create your custom lippie, you’ll first get recommendations from an expert on which colours suit you best, before heading over to a craft desk to start your DIY journey.
With a huge range of pigments to choose from, you’ll get to slowly mix and test the formulas until you get a colour that’s perfect for you. Then, pour it into the custom mould and store it in Vic’s Lab’s gorgeously ornate casing, to take home and show off to your family and friends!
Meanwhile, their skincare workshop offers a glimpse into the art and science of crafting three essential skincare products – lip balm, toner, and serum.
The hands-on experience focuses on using natural, high-quality ingredients to create personalised skincare, along with a skin analysis to give you tailored advice on what’s best for your skin.
RETTRE
@genniemaego One of my fave experiences in Seoul! Highly recommend for anyone who likes scents and perfumes to visit!! #fyp #foryoupage #seoul #korea #hongdae #perfume #perfumetiktok #perfumetok #custom
Lastly, why limit yourself to makeup and skincare when you can customise your signature scent?
Located in the iconic shopping district Hongdae, perfume lab RETTRE offers a custom fragrance experience in which you’ll use their detailed guide to identify your favourite scents and the general aura that you want your fragrance to exude.
The guide includes useful tips on choosing the perfect notes, so you’ll be in good hands even if you’re a fragrance newbie.
After choosing your ideal combination of scents, you’ll be given a recipe to create the fragrance yourself, much like a fun chemistry experiment. You’ll get to personalise your fragrance right down to its bottle and label and even write a letter to document your journey.
Head over to RETTRE’s Instagram page to check them out, where you can book a session through Naver!
Featured image credits: @aylennpark/TikTok, @darcybylauren/TikTok, @genniemaego/TikTok.
