The internet has a new obsession: demure beauty. This understated, natural-looking aesthetic has taken TikTok by storm, thanks to creator Jools Lebron.
@joolieannie
In a viral video, Jools described her makeup style as “very demure, very mindful.” And it’s easy to see why people are loving it.
The term “demure” means quiet, well-behaved, and modest. When it comes to beauty, it’s all about a low-key, effortless look that’s perfect for any occasion, especially in professional or casual settings.
Now, let’s take a look at how two other content creators are rocking the “demure makeup” trend.
GlamGalGigi
@glamgalgigi Very demure, very cutesy, very mindful 💖 @Jools Lebron love you queen #makeup #everydaymakeup #simplemakeup #fyp
Gigi, our Glam Gal extraordinaire, is here to save the day with her helpful makeup tutorials. She’s basically the beauty bible for anyone who wants to look like a million bucks without spending a fortune.
So, let’s break down her routine. First, she preps her skin with the Refy Glow and Sculpt Primer. Then, she applies the Anastasia Beverly Hills Beauty Balm Serum Boosted Skin Tint that’s practically a hydrating serum and foundation in a stick.
And here’s where things get interesting. Instead of using a bronzer, Gigi uses a darker concealer. Yep, you heard that right. It’s a genius hack that gives her a natural, sun-kissed glow without looking like a clay pot.
She uses The Beauty Crop Dewy Bounce Radiant Concealer to bronze and the Tower 28 Swipe Serum Concealer to conceal her under-eyes to appear more awake.
Next, she adds a ton of blush with the Pat McGrath Labs Divine Blush Legendary Glow Colour Balm.
To set everything in place, she uses the Huda Beauty Easy Bake Loose Powder and sets everything with the Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation.
So, there you have it! A demure, glowing look straight from the Glam Gal herself.
Shop her makeup routine:
- Refy Glow and Sculpt Primer for S$54.85 (40ml) on Refy Beauty’s website
- Anastasia Beverly Hills Beauty Balm Serum Boosted Skin Tint for S$72 on Sephora.sg
- The Beauty Crop Dewy Bounce Radiant Concealer for S$20.52 on The Beauty Crop’s website
- Tower 28 Swipe Serum Concealer for S$31.28 on Revolve
- Pat McGrath Labs Divine Blush Legendary Glow Colour Balm for S$49 on Sephora.sg
- Huda Beauty Easy Bake Loose Powder for S$62 on Sephora.sg
- Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation for S$27.21 on Amazon.sg
Leah Raquel
@leahraquel12
Leah Raquel’s demure glow is like a soft, pink cloud that just floats around her. It’s seriously adorable. For her base, she uses a foundation that’s so good, it’s like a Hollywood filter in real life.
It’s no surprise that it’s the Charlotte Tilbury Hollywood Flawless Filter Foundation. And the Tower 28 Swipe Serum Concealer is definitely her lifesaver. It’s like she’s got built-in beauty sleep!
Her lashes are on point, and that’s thanks to the L’Oreal Paris Makeup Telescopic Original Lengthening Mascara. Now, for the pink party. She uses the Rhode Pocket Blush in Sleepy Girl that’s like a soft, cosy blanket for her cheeks.
And her lips? She’s got the Charlotte Tilbury Lip Cheat Lip Liner in Pillow Talk and the Summer Fridays Lip Butter Balm in Pink Sugar.
So, there you have it! A demure, pink look that’s perfect for anyone who wants to look like a walking peach.
Shop her makeup routine:
- Charlotte Tilbury Hollywood Flawless Filter Foundation for S$82 on Sephora.sg
- Tower 28 Swipe Serum Concealer for S$31.28 on Revolve
- L’Oreal Paris Makeup Telescopic Original Lengthening Mascara for S$32.93 on Amazon.sg
- Rhode Pocket Blush in Sleepy Girl for ~S$31.34 on Rhode’s website
- Charlotte Tilbury Lip Cheat Lip Liner in Pillow Talk for S$40 on Sephora.sg
- Summer Fridays Lip Butter Balm in Pink Sugar for S$31.34 on Summer Fridays’s website
