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Ever heard of Häagen-Dazs makeup? Don’t worry, the ice cream brand isn’t turning into a beauty line, but here’s the surprising part — theyre releasing Häagen-Dazs-inspired cosmetics as a special launch!

Yes, the famous U.S. ice cream brand is launching a makeup set in Japan on 20 December. The Häagen-Dazs Cosme Set Book will feature the brand’s history in Japan and secrets behind its tasty treats, plus exciting gifts — a flavoured eyeshadow palette and lip gloss!

What’s In The Häagen-Dazs Cosmetics Lineup?


Photo credit: Emomiu Japan.

Created by Japanese makeup artist George, the eyeshadow palette has eight colours inspired by Haagen-Dazs mini cup ice cream flavours.

The box sports the classic burgundy red of Häagen-Dazs with a touch of gold for a luxurious feel. Each eyeshadow mimics the top of an open ice cream tub!

Let’s explore the flavours (or rather, the shades):

  • Vanilla (shimmering gold)
  • Strawberry (matte pink)
  • Green Tea (metallic matcha)
  • Macadamia Nut (metallic copper)
  • Rum Raisin (iridescent warm brown)
  • Chocolate Duo (mix of matte cool and warm tone browns)
  • Cookies and Cream (matte yellowish brown)
  • Soy Milk Chocolate & Macadamia (shimmery warm copper)

And there’s more—besides the eyeshadow palette, there’s a lip glaze shaped like a popsicle!


Photo credit: Emomiu Japan.

Inspired by Vanilla Milk Chocolate Almond, it’s a sheer, brown glossy shade with glitter specks. Applied on the lips, it gives a delicate golden shine, making lips look fuller.

Where To Find The Häagen-Dazs Cosme Set Book?


The Häagen-Dazs Cosme Set Book retails for S$44.40 on Playasia

Remember, while these products are inspired by tasty flavours, they’re for your face, not your taste buds!

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