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Tired of the the trials and tribulations of life? Feeling blue, stuck, or overworked? Innerfyre Co has got a fix for you that’s also a good way to hit the reset button!

Innerfyre Co, a leading local gifting brand dedicated to promoting well-being and balance, is excited to announce an exclusive pop-up event in collaboration with Freedom Flames at PURE Yoga.

innerfyre co pop up

Running from now to 14 July, you can expect a myriad of soul-soothing products like balms, candles, shower steamers, and more. You can even go for a yoga class before or after checking out this pop-up!

An Immersive Journey of Scent and Self

innerfyre co pop up

As a brand focused on wellness, Innerfyre Co recognises that in a world where daily tasks often overshadow emotional well-being, everybody needs the opportunity to pause, reflect, and connect with their innermost selves.

This event, aimed to be an immersive journey of scent and self, is designed to help attendees reconnect with their bodies and provide the care they deserve — through the power of aromatherapy and yoga.

innerfyre co pop up

There will be five distinct corners: Sleep, Meditation, Self-Love, Healing, and Recharge. Each corner will
showcase essential oil products like candles, shower steamers, balms and room sprays specifically curated to align with and support these intentions, paired with yoga poses that embody the same themes.

This integration of scent and movement aims to provide participants with a comprehensive sensory experience.

The Retail Experience and a Preview of the Sleep Corner

Upon arrival, participants will be encouraged to complete a personality quiz that reveals their inner child type, emotional sensitivity level, and stress sensitivity.

This quiz provides personalised product recommendations and a detailed profile, delivered via email.

innerfyre co pop up

Among the highlights of the retail experience is the Sleep Corner, designed to evoke the tranquillity of a serene bedroom setting. This space will feature a variety of products infused with soothing lavender essential oil, specifically curated to enhance relaxation and improve sleep quality.

A standout offering in this corner is the Scents of Serenity gift bundle, part of Innerfyre Co’s Sleep bundle collection, meticulously crafted to promote restful sleep and overall well-being.

Addressing the significant issue of sleep deprivation in Singapore, Innerfyre Co has pledged to donate 10% of the proceeds from this collection to Homeless Hearts Singapore, a charity dedicated to supporting the homeless.

Sophie Huang, founder of Innerfyre Co, states, “Through this initiative, we hope to impart the gift of sleep to those who need it most.”

Giveaways and Exclusive Gifts

innerfyre co pop up

Credit: Innerfyre Co

Plus, event participants can look forward to special giveaways and exclusive gifts throughout the pop-up!

  • Spend a minimum of S$60 to receive freebies like shower tablets and mini scented candles, while stocks last
  • Spend over S$100 to join in the giveaway where one lucky winner will bring home a Meditation Bundle

About Innerfyre Co

innerfyre co pop up

Credit: Innerfyre Co

Made with 100% pure essential oils, the Innerfyre Co candles were born out of its founders’ love for scents and their desire to create candles that not only look good and smell good but also have real mood-boosting, aromatherapeutic effects.

With a focus on positivity and wellness, the brand has extended its offerings to more gift options. As Singapore’s first candle brand to use a sustainable wax blend made from coconut and rice bran wax, Innerfyre Co hopes to bring more serenity, joy, and self-acceptance into the world, one product at a time!


Innerfyre Co x Freedom Flames at PURE Yoga Pop-up

Where: 391A Orchard Road, Ngee Ann City Tower A, Level 18, Singapore 238873
When: Till 14 July 2024
Opening hours: 7am to 9.30pm (Mon to Thu), 7am to 9.15pm (Fri), 7.45am to 6.30pm (Sat and Sun)

All photos taken by Daily Vanity unless stated otherwise.