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K-Pop Sensation IU Is Estée Lauder’s Newest Global Brand Ambassador!

By Ridzvaani Nagarajen
11 April, 2024

Estée Lauder is excited to announce that IU, the renowned Korean singer, songwriter, and actress, has joined their esteemed lineup of Global Brand Ambassadors.

This partnership is a significant milestone as IU becomes the first Korean Global Brand Ambassador for Estée Lauder, showcasing the brand’s dedication to diversity and global representation.

“We are absolutely thrilled to have IU as Estée Lauder’s newest Global Brand Ambassador,” expressed Justin Boxford, Global Brand President of Estée Lauder.

“IU is an incredibly influential artist of our time. Her music and remarkable social media presence have allowed her to connect with fans all over the world in a profound and meaningful way. We are excited to collaborate with such a talented and inspiring artist, whose widespread popularity will enable us to reach a new generation of consumers in Asia and beyond.”

IU shared her excitement about joining Estée Lauder, stating, “I am incredibly thrilled to be a part of Estée Lauder. It is an iconic brand founded by an inspirational female leader and adored by countless women worldwide. I am truly honoured to be a part of it.”

The collaboration between Estée Lauder and IU signifies a union of mutual admiration and shared values, promising exciting ventures ahead. As IU takes on her role as Global Brand Ambassador, the partnership aims to inspire and connect with audiences globally.

We’re excited to see what the brand is brewing for IU as the first Korean Global Brand Ambassador!