Shortly after MAC Cosmetics signed Blackpink member Lisa as its ambassador and YSL Beaute confirmed Blackpink’s Rose as their new muse, the latest Blackpink member to front a luxury beauty brand is Jisoo.

Dior has named Jisoo as its new global ambassador for both fashion and beauty on its social media networks on Saturday.

The K-pop idol was said to be the muse for designer Maria Grazia Chiuri’s Fall 2021 collection, which was unveiled online today (8 March 2021).

In Dior’s announcement, it mentioned that Jisoo “embodies with her singular audacity, the House’s modernity and the passionate creativity” of Chiuri. The luxury brand also said she would “perfectly incarnate the empowering makeup” created by Peter Philips, the creative and image director of Christian Dior makeup.

Jisoo has almost 37 million Instagram followers and has been working with Dior prior to this official relationship. She was last seen sharing a series of images of herself in Dior’s Cruise 2021 collection in November last year.

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