Take a trip down memory lane with Lancôme’s first Idôle House pop-up!
With its playful back-to-school theme, the pop-up aims to teach you more about Lancôme’s incredible new releases, along with the meticulous research that goes into every Lancôme product.
From 22 to 31 May, head down to ION Orchard to check out the event!
Whether you’re snapping fun graduation photos, or trying out the new products for yourself, you’ll definitely be entertained by this pop-up’s interactive activities.
Best of all, you won’t leave empty-handed – an exclusive “graduation gift” awaits each guest! Read on for everything you can look forward to at the Idôle House.
Discover New Launches From Lancôme
At this pop-up, you’ll get to learn more about the newest additions to the Lancôme Idôle franchise.
Fragrances and makeup go hand in hand at the Idôle House, with three new releases to look forward to, so you’re sure to find something that catches your eye!
The pop-up will showcase the brand-new Idôle L’Eau De Toilette, which has a fresh and rejuvenating scent. It comprises three main notes: a Shicha green tea accord, blooming roses, and fresh bergamot oil.
Each ingredient has been carefully distilled and curated with cutting-edge technology for an invigorating fragrance powered by science.
Meanwhile, the latest addition to Lancôme’s makeup products is the Idôle Tint Liquid Eye-Blusher (shown above), a set of liquid products that can be used safely as eyeshadow and blush, creating a cohesive makeup look.
It’s available in four shimmery shades and three matte shades, all earthy and sun-kissed hues that’ll flatter a wide range of skin tones.
Lastly, Lancôme’s bestselling Teint Idole Ultra Wear Foundation has been reformulated to last longer than ever, providing nourishment for your skin along with natural matte coverage.
Best of all, the foundation’s shade range has now been expanded to include 20 diverse shades!
Interact With Different Stations
You’re guaranteed to have a fun time at this pop-up with Lancôme’s numerous stations, each featuring engaging activities for users to learn more about the brand.
With five stations in total, make sure to complete each of them to get the full experience!
Lancôme phone booth
The stations include stops such as a Lancôme phone booth, where you can answer a mysterious Idôle call to receive an empowering message, reflecting the brand’s dedication to uplifting women all around the world.
Discover skincare, makeup, and fragrances hidden behind these pastel pink locker doors.
Grab your loved ones, don a pink graduation gown and hat, and pose away in the photo booth. Celebrate your “graduation” from the pop-up with physical photos – an Instagram-worthy souvenir to reminisce about.
Plus, you can also head over to the Idôle Lab, where you’ll get the opportunity to delve into the science behind Lancôme’s iconic Idôle fragrances, and find out how they’re formulated!
Snag Free Samples
Snag free sample kits at the vending machine
Lastly, make sure to visit the Idôle vending machine before you go to pick up your “graduation gift” and try out free samples of Lancôme products!
Get A Makeover
Curious about the newest Lancôme releases? Try them out with Lancôme’s personalised makeup services and masterclasses at the Idôle House!
Designed as a haven for beauty enthusiasts, the pop-up will offer advice from experts on creating the perfect makeup look. You’re also welcome to experiment with the latest Idôle makeup products.
Lastly, top off your new look with the new Idôle L’Eau de Toilette to look and feel your best as you explore the pop-up!
Lancôme Idôle House
Where: 2 Orchard Turn, ION Orchard, B4, Singapore 238801
When: 22 May to 31 May 2024
