Why Lee Sung Kyoung Swears by This Japanese Haircare Brand That Delivers Salon-Quality Results at Home

If there’s one thing we can all agree on, it’s that Lee Sung Kyoung always looks effortlessly stunning. Whether she’s playing a charismatic lead in a K-drama, dazzling on the red carpet, or simply sharing a candid moment on Instagram.

But most of all, her hair remains flawless through it all. And it got us thinking–how does she keep her hair healthy despite all the heat styling and product buildup?

We’ve got the answer!

The Secret To Her Salon-Quality Hair

Turns out, her go-to is Tsubaki, a renowned Japanese haircare brand that’s been a staple in both Japan and Singapore for almost 20 years.

As Tsubaki’s global brand ambassador, Lee Sung Kyoung relies on its trusted formulas to keep her hair looking effortlessly flawless—even after endless hours of styling. Now, with an upgraded formula and sleek new packaging, her go-to haircare essential is better than ever!

Why Frequent Styling Wreaks Havoc on Your Hair

Frequent styling can take a serious toll on your hair. The constant heat from curling irons and straighteners, the damage from repeated colouring, and daily exposure to environmental stressors can lead to a cascade of hair concerns, including:

• Dryness – Stripped of moisture, leaving hair rough and brittle
• Split Ends – Weakened strands that fray and break apart
• Breakage – Hair snapping off due to loss of strength and elasticity
• Hair Thinning – Fragile strands that become weaker over time

Without the right care, these issues can dull your shine and leave hair looking lifeless—but the right products can turn things around.

How Tsubaki’s New Formula Keeps Lee Sung Kyoung’s Hair Flawless

Whether she’s on set or off duty, Lee Sung Kyoung’s hair remains flawless—glossy, smooth, and full of life.

Tsubaki’s newly enhanced formula strengthens and nourishes each strand with advanced repair technology, addressing dryness, breakage, and split ends. Here’s what makes Tsubaki’s new formula truly stand out:

Upgraded Japanese Camellia Oil Force with ShineLock Technology

While coconut oil is known for its hair-repairing benefits, camellia oil provides even greater nourishment.

Hence, at the heart of Tsubaki’s formulas is camellia oil—an ingredient used in Japan for centuries to keep hair smooth and resilient. It contains 12 times more oleic acid than coconut oil, allowing it to mimic the natural lipids in healthy hair more effectively.

This enhances repair, delivers deep hydration, strengthens hair, and helps reduce frizz and breakage—all without leaving a greasy residue or weighing hair down.

While ShineLock Technology keeps your hair shining for 72 hours*.

*Based on consumer test , 34 respondents (Moist SP), 32 respondents (Moist CD), 32 respondents (Moist TM), , 32 respondents (Volume SP), 60 respondents (Volume CD), 63 respondents (Volume TM), 63 respondents (Damage SP), 63 respondents (Damage TM),63 respondents (HairFall SP), 62 respondents (HairFall TM) China, Feb-Mar 2024

Damage Sensor Technology

Acting as a targeted repair system, this technology detects damaged areas and delivers a repairing effect exactly where it’s needed without overloading the hair and causing heaviness or stickiness—ensuring healthier, more resilient hair with every wash.

Tsubaki’s revamp elevates your haircare routine, ensuring a refined experience from the first pump to the last drop.

A Fresh Look: The New Tsubaki Packaging

Beyond its improved formula, Tsubaki’s refined packaging draws inspiration from the graceful curves of camellia petals and the flowing movement of healthy hair.

Its sleek new design enhances your hair care routine!

Must-Try Products From Tsubaki’s New Collection

Lee Sung Kyoung doesn’t settle for anything less than the best and neither should you! While we’d love to highlight every new Tsubaki release, here’s a curated range designed for different hair types:

Premium Moist & Repair – For those struggling with dry, frizzy hair, get moisturised hair in 1 use*. This provides deep hydration, leaving each strand softer, smoother, and more manageable.

Premium EX Damage Care & Repair – Perfect for extremely damaged hair due to colouring, bleaching, or heat styling, this works like an instant repair treatment, leaving your locks looking and feeling healthier and repaired in just one use**.

Premium EX Hair Fall Care & Repair – If thinning hair is a concern, this new formula helps to fortify strands from the root, reducing hair fall over time while supporting a healthier scalp. It also reduces hair breakage from within, giving you thicker, visibly fuller hair in just 10 days.^

Related Read: 100% Of Readers Noticed Less Hair Fall and Healthier Hair After Using This Japanese Haircare for 10 Days

Premium Volume & Repair – For fuller, more voluminous hair, this enhances body and lift, making it an ideal choice for those with fine or limp hair.

Premium Cool & Repair – Delivers smooth hair with less sweat and sebum. Its non-silicone formula with a cooling sensation prevents buildup and heaviness, making it ideal for flat, oily hair and humid climates.

• *Based on consumer test , 34 respondents (Moist SP), 32 respondents (Moist CD), 32 respondents (Moist TM), China, Feb-Mar 2024.
• ** Based on consumer test , 63 respondents (Damage SP), 63 respondents (Damage TM), China, Feb-Mar 2024.
• ^Based on consumer test , 63 respondents (HairFall SP), 62 respondents (HairFall TM), China, Feb-Mar 2024.

The Final Touch To Lee Sung Kyoung’s Hair Routine

For hair that stays flawless beyond wash days, Lee Sung Kyoung relies on Tsubaki’s leave-in treatments for the perfect finishing touch and added protection.

Tsubaki Camellia Oil Force Hair Oil

This oil is a must-have for glossy, silky hair—perfect for dry, frizzy strands. It deeply nourishes, repairs damage, and protects against heat while delivering 48 hours of lasting hydration.*

Infused with UV absorbers, its lightweight, non-silicone formula forms a protective barrier against frizz and dryness. Designed for daily use, it keeps hair smooth, radiant, and healthy.

*Based on consumer test, 34 respondents, Korea, Feb. 2024.

Premium Treatment Water

A lightweight, leave-in water mist that repairs, protects, and deeply moisturises in just one use. Designed for those with flat hair and oily scalps, it contains UV absorbers and restores damaged strands while shielding against heat and friction.

It locks in hydration to combat dryness and frizz caused by humidity, forming a protective barrier for smooth, healthy-looking hair every day.

The Verdict: Is Tsubaki Worth The Hype?

With Lee Sung Kyoung’s stamp of approval, Tsubaki has proven that Japan salon-quality hair can be achieved right at home.
Whether you’re dealing with dryness, damage, or hair fall, this Japanese beauty staple has a solution tailored to your needs.

Infused with a luxurious fragrance, it keeps your hair smelling fresh all day long. With its improved formula and sleek new packaging, now is the perfect time to treat your hair right.

Explore Tsubaki’s collection exclusively at Watsons, Welcia-BHG, FairPrice, Don Don Donki, FineToday Japan Official TikTok Shop, and FineToday Japan Official Store on Shopee and Lazada, and bring home the secret to flawless, celebrity-approved hair today!