10 Women-Owned Local Beauty Brands To Support This International Women’s Day

This International Women’s Day, we’re shining a spotlight on local beauty brands in Singapore led by women—because who understands a woman’s beauty needs better than women themselves?

From filling gaps in the market to redefining industry standards, these trailblazers have turned challenges into innovations. Here are 10 women-owned local beauty brands worth supporting.

Two Halves by Jo and Ashley Yong

Two Halves come together to make one whole, or in this case, a vegan skincare brand with a primary focus in hydration and sensitive skin.

Founded by mother-daughter duo Jo and Ashley Yong, Two Halves is the product of beauty and skincare insights that have gone through different generations of trends and solutions.

Jo and Ashley’s goal is to help busy go-getters maintain an effective skincare routine amidst their fast-paced lifestyles. Their multi-functional products are formulated to meet your skin’s various needs without having to keep up a 10-step skincare ritual.

Infused with botanical extracts and antioxidants, their skin-synchronising, plant-based products target sensitive, dehydrated, fatigued skin or a compromised skin barrier.

Their products are also fragrance-free, pregnancy and breastfeeding-safe – truly made for women, by women.

Our Picks:

Better Balance Nutrients Networking Water Cream

If you’re new to Two Halves, we’d suggest trying their Better Balance Nutrients Networking Water Cream. What better way to explore a hydration-focused brand than to dip your toes (or fingers) in their moisturising water cream?

Formulated with ingredients that are gentle and soothing on the skin, the Better Balance Nutrients Networking Water Cream is also suitable for eczema-prone skin.

The Better Balance Nutrients Networking Water Cream retails at S$253 on Two Halves website. 

Better Balance Soothing Hydration Essence 

Another product worth discovering from Two Halves is their Better Balance Soothing Hydration Essence, a lightweight watery gel with a pH of  6.0-6.5.

Ideal for sensitive and sensitised skin, it glides effortlessly onto the skin, delivering a soothing and nourishing touch with a potent blend of botanical extracts rich in anti-inflammatory, anti-photoageing, and antioxidant properties.

The Better Balance Soothing Hydration Essence retails for S$287 on Two Halves website. 

Nodspark by Eugenia Ye-Yeo

Mother of two, Eugenia Ye-Yeo, knows what it’s like to be strapped for time, struggling to fit in an hour or two for a manicure appointment. It’s why she founded Nodspark, with the hopes of creating a fuss-free method to get your nails done in under 10 minutes.

Their DIY manicures do not smudge or require drying time, and can be easily applied on-the-go. These nail wraps are akin to professionally done manicures, yet they last up to a week (unless you like changing up your nails more often).

Each manicure set is also easy to bring around – perfect to take with you on your travels!

From timeless neutrals to unique patterns and prints, they offer a wide range of designs for every occasion. They have petite sets as well, suitable for children or those with narrower nail beds.

Nodspark also offers convenient lash options like their Lashes on Demand, magnetic clip-on lashes, and the recently launched Lazy Lashes, pre-glued lash clusters for a long-lasting yet time-saving lash alternative.

Our Picks:

Nodspark Executive Welcome Pack

First time users of Nodspark’s nail wraps can kick start their journey to fuss-free manicures with the Nodspark Executive Welcome Pack.

The Nodspark Executive Welcome Pack includes:

• Mighty Lite UV Lamp
• Nano Glass File Pack
• High Gloss Gel Top Coat
• Nail Strengthener
• Classic Coral Nail Wrap
• Silver Stripes Nail Wrap
• Nourishing Cuticle Oil

The Nodspark Executive Welcome Pack retails at S$135 on Nodspark.

Singapore Spirit Bundle Pack 

The Singapore Spirit Bundle captures the lively essence of the city with four uniquely themed nail wrap sets. Each design is thoughtfully crafted to reflect Singapore’s rich culture and charm, making it a stylish way to showcase local pride.

Perfect for a touch of local charm, these nail wraps also serve as meaningful souvenirs for visiting friends.

The Singapore Spirit Bundle Pack retails for S$66 on Nodspark. 

TWO L(I)PS by Cynthia Chua

We’re not celebrating International Women’s Day right if we don’t mention the brand that challenged taboos and social norms surrounding women’s intimate health.

TWO L(I)PS, founded by Cynthia Chua (who also owns the Spa Esprit Group), prides itself as the world’s first luxury intimate care brand, offering a range of products that are gynaecologically and dermatologically tested for the vulva.

Formulated with components that are gentle and suitable for all skin types, TWO L(I)PS’ feminine care products aim to protect, soothe, and hydrate a woman’s most intimate area.

You know what they say, the lips on your face aren’t the only lips you should be taking care of.

Our Picks:

Diamond Gentle Vitamin C Brightening Serum

Their best-selling Diamond Gentle Vitamin C Brightening Serum is a two-in-one product suitable for your face and body. Formulated with water-soluble Vitamin C, it’s gentle on the skin and suitable for sensitive skin.

The Diamond Gentle Vitamin C Brightening Serum retails at S$149.99 on TWO L(I)PS.

Scrubbs Konjac Jelly Scrub

Try their gentle yet effective superfood gel exfoliator, designed to do more than just pamper your skin. Infused with biodegradable Konjac Jelly beads and finely ground Non-GMO Olive Stone Powder, it sweeps away surface grime and dirt with ease.

Plus, Saccharide Isomerate delivers a surge of deep hydration, leaving your skin feeling refreshed and nourished.

The Scrubbs Konjac Jelly Scrub retails for S$75 on TWO L(I)PS. 

ROMI Beauty by Yoyo Cao, Arissa Cheo and Lin Ting

‘Romi’ in latin means ‘dew of the sea’, which is what multi-hyphenates and founders, Yoyo Cao, Arissa Cheo, and Lin Ting, envisioned for their brand. They believe there are no limitations to what they can achieve, much like the vast waters of the sea.

As women who wear many hats, the founding trio would best understand the desire for an effective yet fuss-free beauty routine.

ROMI’s versatile products do just that. With multi-functions to meet your different skincare and makeup needs, their range of products allows you to skip steps to look and feel effortlessly good.

You know you’re in good hands as their products are free of parabens, phthalates, sulphates, synthetic fragrances and gluten, produced and packaged with sustainable efforts.

Our Picks:

Dream Skin Tint

ROMI Beauty’s Dream Skin Tint is the ultimate lazy girl’s go-to product.

You get three functions in one bottle: it hydrates, protects your skin from sun damage, and evens out your skin tone. This SPF-infused tinted moisturiser is lightweight and buildable, a versatile product that strikes off multiple steps in your skincare routine.

The Dream Skin Tint retails at S$53.03 on Romi Beauty.

Lip Treat Oil

The Lip Treat Oil is a convenient, on-the-go essential that instantly hydrates, smooths, and revitalises the lips. With a cushiony, nourishing formula, it delivers a comforting touch, leaving lips feeling irresistibly soft and pampered.

The Lip Treat Oil retails at S$24.48 on Romi Beauty.

Rough Beauty by Chew Jia Tian

Even though Chew Jia Tian is no longer with us, she left her legacy behind in Rough Beauty, the product of her nine years of hard work.

Rough Beauty was hatched in her parents’ kitchen, where she applied the skills and techniques she had picked up from soap-makers in Malacca and Taiwan.

It started out as an after-school hobby, with her first customers being her classmates. Today, we know it as the Earth-conscious brand housing a unique selection of bath and body products.

Their signature product has got to be their scented bar soaps, handcrafted with botanical ingredients and natural additives sourced from around the world.

Like their products, the brand’s beliefs are a harmonious concoction of simplicity and sustainability, created with the purpose of embracing mindful living.

To ensure zero waste in the production process, their products are produced in small batches. You can also opt for your bar soaps to be wrapped with donated magazine paper to join them in creating a greener future.

Our Picks:

Mari Bar

Named after her third cat, Mari, a rescued street cat, the bestselling Mari Bar is a refreshing blend of citrus and lavender. The combination of uplifting and soothing ingredients in this scented bar soap makes it the perfect pick-me-up after a long day.

If you’re an animal lover like Jia Tian, you’d be happy to know that 10% of all sales from the Mari range go to community cat rescue and TNR (trap, neuter, return) efforts in Singapore.

The Mari Bar retails at S$11 on Rough Beauty.

Bar Soap + Balm Set

If you’re looking for a thoughtful gift, consider this special edition Soap + Balm Set. It includes a bar soap and balm of your choice, beautifully wrapped in rustic brown string with a gift tag for a personal touch.

Simply leave your preferences in the notes section at checkout, or enjoy a selection of bestselling flavours by default.

The Bar Soap + Balm Set retails at S$20 on Rough Beauty. 

Caring Skin by Subrina Liew

Many women are hesitant to turn to oral medication like antibiotics or Accutane to treat their unresolved skin issues, with concerns of infertility or the possibility of drying their skin up in the process.

Subrina Liew knew that was when she had to step in. What started out as a facial spa at the heartlands of Singapore expanded into a brand housing their own plant-based skincare products you can incorporate into your beauty routine at home.

Caring Skin combines plant-based formulations with aesthetic devices for non-invasive methods to treat skin concerns.

Their cruelty- and paraben-free products and services target acne-prone and sensitive skin, specialising in the treatment of issues like rosacea and eczema.

Our Picks:

Soothing Hydra Mask

The award-winning Soothing Hydra Mask is infused with antioxidants like niacinamide, pomegranate, and ginseng root extracts, which soothes, hydrates and brightens the skin altogether.

It can be used after your laser or IPL treatments or as part of a regular skincare routine.

The Soothing Hydra Mask retails at S$19.62 at Caring Skin.

Gentle Exfoliator

Formulated with skin-loving ingredients, this Gentle Exfoliator buffs away dead skin cells and impurities without causing irritation, making it perfect for sensitive skin. Its effective yet soothing formula earned it the title of Best Facial Exfoliator Scrub in our Beauty Awards 2021.

If you’re looking for an exfoliator that delivers a refreshed, glowing complexion without the harshness, this award-winning pick is definitely worth trying!

The Gentle Exfoliator retails at S$74.12 on Caring Skin.

Wy:Now by Carmen Ow and Wynnie Tay

Best friends Carmen Ow and Wynnie Tay saw a problem and created a solution.

When the pandemic led to an increase in hand washing and sanitising, the founding duo noticed that the existing cleansing products in the market were too drying on the skin. They saw an opportunity to infiltrate the market, and the rest is history.

Wy:Now offers a range of cleansing essentials from hand and body washes to hand sanitisers, formulated with plant-based ingredients and essential oils that are gentle and moisturising.

They hope to bridge the gap between drugstore and designer soaps, with products that effectively cleanse, while also providing a self-care experience that does not break the bank.

Our Picks:

Bergamot & Clary Sage Liquid Hand Sanitiser

While the refreshing scent of the Bergamot & Clary Sage Liquid Hand Sanitiser caught our eye, what really intrigued us was its multi-purpose functionality.

Not limited to sanitising your hands, you can also use it to disinfect surfaces and refresh your face mask. Its best part has got to be how it doesn’t dry out your hands like other hand sanitisers, though!

The Bergamot & Clary Sage Liquid Hand Sanitiser retails at S$7 (30ml) at Wy:Now.

Singapore AM Room Spray

Experience the soothing embrace of a tropical rainstorm with every spritz. This room spray captures the soft patter of raindrops, the sweet aroma of orchids in bloom, and the comforting warmth of vanilla and sandalwood.

It transforms your space into a serene retreat, perfect for quiet reflection. With floral, amber, and woody notes, it brings the essence of a peaceful morning in Singapore straight to your home, inviting you to pause and breathe.

The Singapore AM Room Spray retails at S$28 (50ml) at Wy:Now. 

Sahur’s Art by Sahur Saleim

Another local beauty brand that’s making waves is Sahur’s Art, founded by makeup artist, Sahur Saleim.

Her journey into makeup began at just 17 with nothing but her brushes, palettes, and an Instagram account—yet it wasn’t long before her talent caught the spotlight, earning her widespread recognition.

Sahur’s Art takes an ethical and sustainable approach to beauty, with vegan and cruelty-free products packaged in recyclable materials to reduce waste.

Understanding Singapore’s scorching climate, this home-grown brand formulates sweat-resistant, summer-proof products that withstand heat and humidity.

In today’s social media-driven world, Sahur’s Art stands out by sparking conversations on skin positivity, aiming to create an environment that embraces unfiltered skin—something we don’t often see online.

Our Picks:

Red Carpet Bundle

If you’re new to the brand, you can get this Red Carpet Bundle, which comes with:

• Ethereal – A talc-free loose setting powder in Peach that blurs imperfections and sets makeup with a soft, natural finish.
• Bloom – A hydrating lip butter in Toffee Rose, adding a touch of color while keeping lips smooth and nourished.

Plus, you also get to enjoy free local shipping for orders over S$80.

The Red Carpet Bundle retails at S$61.39 at Sahur’s Art. 

Bestie Blush Balm

It was love at first sight for us when we laid our eyes on the Bestie Blush Balm. These adorable heart-shaped blush sticks come in a diverse range of colours, from warm corals to cool pinks.

These blush balms also put the fun in the process: to apply the blush onto your cheeks, you’ll have to imprint a heart on each cheek. How cute!

The Bestie Blush Balm retails at S$29.90 at Sahurs Art.

Perky Lash by Jasmin Tay

Driven by an ignited spirit for entrepreneurship and beauty at a young age, Jasmin Tay turned her passion into a thriving business that is redefining the lash industry.

Inspired by her father’s success in the textile business, she developed a deep appreciation for craftsmanship and quality, but her own journey took a different turn—one that led her to the world of beauty.

As a business marketing graduate from SIM University, Jasmin always knew she wanted to be her own boss. With nothing more than a rented room in Bugis, a vision, and relentless determination, she founded Perky Lash, an eyelash extension salon and set up her own factory in Johor Bahru.

Frustrated by supply inconsistencies, she took matters into her own hands to manufacture high-quality lash extensions with better control over hygiene, consistency, and innovation.

Recognised as one of Singapore’s local beauty brands, Perky Lash continues to focus on craftsmanship and innovation. Jasmin pushes boundaries to make premium lash services more accessible while setting new industry standards.

Our Picks:

Collagen Lash Lift & Keratin Tint

Perky Lash’s Collagen Lash Lift enhances your natural lashes by lifting and curling them for a more defined look.

Combined with Keratin Tint for added depth and Semi-Permanent Mascara for a long-lasting, voluminous effect, this treatment gives you effortlessly beautiful lashes without extensions.

Perfect for those who want a low-maintenance beauty routine, it keeps your lashes looking fuller and lifted for weeks.

Eyelash Extensions

Eyelash extensions offer a customisable way to enhance your look with a variety of curls and designs. Whether you prefer a natural, everyday look with the Gorgeous Unlimited Single Lash or a bold, voluminous effect with Party or Queen Volume, there’s an option for every style.

Designed to add length, fullness, and definition, these extensions create effortlessly beautiful lashes with long-lasting results.

Reach out to Perky Lash for pricing and to book an appointment via WhatsApp.

Emporal Co by Grace and Lena

Started by Singaporean sisters Grace and Lena, Emporal Co began with a simple Christmas gift—a candle that sparked a lifelong passion.

While studying in Paris, Grace discovered how a candle’s warmth and scent could transform a space, inspiring her to create her own. When she returned home during the pandemic, she and Lena turned that love into a thriving business.

What started in their parents’ living room has grown into a showroom and warehouse, spreading the magic of their mythical candles and skincare worldwide. Rooted in family, creativity, and a love for all things magical, Emporal Co is more than a brand—it’s a community.

Now, as one of Singapore’s local beauty brands, they also offer a variety of products, including bath and body essentials, room fragrances, and more.

Our Picks:

Personalized Name Candle

Personalised candles allow you to create a one-of-a-kind gift by adding a name, quote, or special message to your candle.

To place an order, simply choose the name you want on the candle (up to 10 characters), along with a quote or message (up to 40 characters).

You can also select from a variety of scents, including:

• Saltwater Haven: A fresh blend of freesia, lime, and lavender with amber and sandalwood base notes. Perfect for ocean scent lovers.
• Apple Crumble: A warm, cozy scent of baked apple pie with apple, cinnamon, brown sugar, and vanilla. Ideal for those who love the smell of fresh apple pie.
• White Fir: A pine tree scent with fir needle, clove leaf, patchouli, and eucalyptus. Perfect for those who enjoy a fresh, Christmas-inspired fragrance.

Once your details are submitted, the candle will be made as part of a batch order and shipped within 10-15 working days.

The Personalized Name Candle retails at S$36.86 at Emporal Co. 

Leave-in Hair Conditioner

This lightweight, water-based Leave-In Hair Conditioner effortlessly detangles, tames frizz, and adds moisture without weighing your hair down. Designed for all hair types and colour-treated, it absorbs quickly into your hair, leaving it soft and manageable.

Infused with sensual woody florals, it carries a long-lasting scent of lilac, white pine, sandalwood, and amber. Plus, it doubles as a hair perfume, keeping your locks fresh and beautifully scented all day. No rinsing needed!

The Leave-in Hair Conditioner retails at S$26.59 at Emporal Co. 

Featured image credits: caringskin.com.sg, sahurtsart.com