Can you believe it’s already May? This year is flying by, but we’re loving it – especially with a wave of incredible new beauty launches coming our way. Brands are stepping up their game this month with reformulations and all-new products, and we couldn’t be more thrilled.
Dive in below to explore our top beauty launches for May, and you might just find your next obsession waiting for you!
If you missed April’s launches, you can check them out with just a click.
Skincare
LANEIGE Bouncy & Firm Serum
Laneige has introduced the Bouncy & Firm Serum, designed to make skin look plump, firm, and smooth.
It features Peony & Collagen Complex™, peptide water, and 24,000 SmoothTech™ Capsules for deep hydration. Additionally, algae oil, vitamin E, and vitamin C are included to protect and brighten skin without a heavy feel.
Clinical results back this product up, with 90% of users noticing firmer skin, and all users seeing smoother skin texture after eight weeks. If you want to restore your skin’s youthful bounce and healthy glow, this serum is a must-have.
LANEIGE Bouncy & Firm Serum retails for S$69 and is available on Lazada.
SULWHASOO Essential Line
Global luxury beauty brand Sulwhasoo introduces its renewed Essential line, offering a refined approach to early anti-ageing skincare.
Powered by Jaum Activator and a trio of hydration-boosting ingredients, this upgraded collection goes beyond basic care to promote healthy, youthful-looking skin.
The line features three core products:
- Essential Revitalizing Water EX (S$85): A balancing toner infused with plum blossom extract with carnosine. Deeply hydrates and protects the skin from environmental stressors, revitalising the skin’s youthful radiance.
- Essential Revitalizing Emulsion EX (S$90): A lightweight lotion that deeply hydrates and soothes the skin, protecting it from environmental stressors and revitalising skin’s youthful radiance.
- Essential Firming Cream EX (S$150): A lightweight face and neck firming cream infused with JISUN Firming Complex that smoothly applies for improved elasticity.
With each product in this lineup fine-tuned to support the skin’s moisture barrier and enhance resilience from the first signs of ageing, this collection is a premier choice for those in the anti-ageing game.
SULWHASOO Essential Line is available on Sephora.
The Ordinary Multi-Antioxidant Radiance Serum
The Ordinary launches the Multi-Antioxidant Radiance Serum, a daily, multi-active formula taking us beyond vitamin C. This powerful serum targets dullness, uneven tone, fine lines, and texture, helping to counteract the effects of atmospheric skin ageing for a brighter, healthier-looking complexion.
Powered by eight antioxidant technologies, including ascorbyl glucoside, ginseng extract, EGCG, and tremella fuciformis, the lightweight serum works around the clock to protect against daily stressors while promoting hydration, plumpness, and a smoother, more luminous surface.
The Ordinary Multi-Antioxidant Radiance Serum retails for S$27 (30ml) and is available on Sephora.
Uriage Hyséac Line
French dermo-cosmetic brand Uriage is launching two new skincare essentials in Singapore for acne-prone, oily, and sensitive skin. Targeting breakouts, excess shine, and uneven texture, this serum and pimple spot treatment is gentle yet effective for achieving clearer skin.
- Hyséac New Skin Serum Anti-Blemish Booster (S$59.90): A lightweight, mattifying serum that effectively addresses blemishes, uneven texture, and fine lines while being suitable for sensitive skin.
- Hyséac SOS Drying Gel (S$27.90): A daytime treatment gel for those who need quick relief for blemishes while on the go.
Whether dealing with stress-induced blemishes or hormonal flare-ups, this eco-friendly range offers a reliable skincare solution for those battling acne with sensitive skin.
Uriage Hyséac Line is available on Lazada.
INNISFREE Vitamin C Green Tea Enzyme Brightening Collection
Innisfree has swooped in with a solution to tired, dull skin. Ideal for sensitive, acne-prone skin, this Vitamin C and Green Tea Enzyme collection restores skin to a healthy, radiant glow while eliminating dark spots.
- INNISFREE Vitamin C Green Tea Enzyme Brightening Cream (S$42): A gentle, non-sticky moisturiser that gives you glass skin. Eliminates uneven texture, dark spots, and dullness with a 10-vitamin complex, Jeju Tangerine, Green Tea extract, and other super ingredients.
- INNISFREE Vitamin C Green Tea Enzyme Brightening Serum (S$50, 30ml): A great accompaniment for the cream, clinically proven to fade dark spots in seven days.
- INNISFREE Vitamin C Green Tea Enzyme Brightening Toner Pads (S$38 for 60pc): Brightening pads full of Vitamin C for a brightening boost before layering on makeup or other products.
Those battling dark circles, uneven skin tone, hyperpigmentation and a dull complexion can consider adding this line to their arsenal.
INNISFREE Vitamin C Green Tea Enzyme Brightening Collection is available on Lazada.
La Prairie White Caviar Light Concentrate
La Prairie’s White Caviar collection combines Swiss cellular science with luxury caviar extracts to enhance skin brightness and firmness, clearing dullness and dark spots while improving skin texture.
The core of this rich formula is Lumidose™, a powerful molecule developed over 15 years of research.
White Caviar Light Concentrate uses Lumidose™ to tackle dark spots and post-acne marks while firming and retexturising the skin, similar to a chemical peel. As a result, skin is left looking brighter, firmer, and smoother with regular use.
La Prairie White Caviar Light Concentrate retails for S$980 (20ml) and is available at all La Prairie stores at ION Orchard, The Shoppes at Marina Bay Sands, Metro Paragon, Takashimaya Department Store and TANGS at Tang Plaza.
Clé de Peau Beauté Gratitude Gifts Collection
Clé de Peau Beauté has introduced the Gratitude Gifts Collection, a limited-edition set featuring the brand’s three best-selling products, now presented in exclusive packaging.
- The Serum (S$390): A serum infused with Lemon Myrtle and Kelp for lasting anti-ageing benefits. Consistent use reveals smooth, radiant, and plump skin.
- UV Protective Cream (S$175): A creamy sunscreen made with Adaptable Innershield Technology that supports the skin’s natural protective abilities and powerfully defends against the sun’s damaging rays.
- Hand Cream (S$100): A rich cream that protects hands against dryness, roughness, fine lines, and UV rays, revealing soft and smooth skin.
In collaboration with New Zealand artist Andrea Muller, the beautiful floral designs reflect the timeless beauty of nature. Ideal for both gifting and self-care, the Gratitude Gifts Collection serves as a thoughtful tribute to joy, resilience, and the enduring spirit of beauty.
Clé de Peau Beauté Gratitude Gifts Collection is available at all Clé de Peau Beauté stores and counters, and from 8th May 2025 will be available on Sephora online (The Serum and UV Protective Cream only).
Clarins Extra-Firming
Clarins launches the new Extra-Firming skincare range, including two creams, an emulsion, and an updated essence serum.
With an updated formula featuring Collagen³ Technology, a strong mix of collagen polypeptide, pecan tree extract, and organic mitracarpus extract, this line boosts collagen levels by 53% for firm and youthful skin.
- Extra-Firming Cream (S$140): Daytime cream for all skin types that combats sagging and smile lines, for smooth, firm skin in just seven days.
- Extra-Firming Night Cream (S$148): A nighttime cream for all skin types, infused with Avocado Peptides. Expect plumper cheekbones and smoother wrinkles in just seven days.
- Extra-Firming Emulsion (S$140): Supports other products within the line and boosts collagen reserves within the skin.
- Extra-Firming Treatment Essence (S$90): Powered by hyaluronic acid and botanical ingredients for hydrating and renewing effects.
Like most Clarins products, these anti-ageing powerhouses are made with over 90% natural ingredients, and are the first from the brand to be refillable, reducing the overall environmental impact.
Clarins Extra-Firming is available on Clarins SG.
Glow Recipe Watermelon Glow Dew Shield Hydrating Fluid SPF 30
Glow Recipe introduces its latest glow-boosting essential: the Watermelon Glow Dew Shield Hydrating Fluid SPF 30. This newly reformulated daily sunscreen delivers lightweight, invisible protection while hydrating and brightening the skin for a dewy finish.
Clinically proven to boost hydration and defend against sun damage, the Dew Shield is infused with niacinamide, vitamin E, watermelon extract, and clean chemical UV filters.
With no white cast, greasiness, or pilling, it melts seamlessly into any morning routine – perfect worn alone or layered effortlessly under makeup.
Glow Recipe Watermelon Glow Dew Shield Hydrating Fluid SPF 30 retails for S$57 (50ml) and is available on Sephora from 29 April and in stores nationwide from 29 May.
KraveBeauty Beet The Sun SPF50 PA++++
KraveBeauty’s cult-favourite Beet The Sun SPF is finally making its debut in Singapore! This award-winning sunscreen delivers SPF 50+ PA++++ broad-spectrum protection with a lightweight, second-skin feel. Say goodbye to white cast and irritation, and hello to dewy, hydrated comfort.
Those with sensitive skin will love the natural formulation of this product, with upcycled beetroot extract for antioxidant defence, a multi-molecular Hyaluronic Acid Complex for deep hydration, and beta oat glucan to strengthen and soothe the skin barrier.
KraveBeauty Beet The Sun SPF retails for S$35 (50ml) and is available on Sephora.
SEKKISEI Skincare UV Defense Essence Mist
Leading the UV protection game in Asia, SEKKISEI has introduced an addition to their popular SEKKISEI UV protection line with a Protection Mist. This lightweight, serum-infused sunscreen mist provides instant UV protection and skincare benefits with just one spray, without any stickiness or hassle.
Formulated with 85% serum and enriched with three types of Job’s tears, this product hydrates while promoting clear and radiant skin.
Designed for easy application directly onto the face, this mist makes reapplying sunscreen throughout the day effortless, perfect for staying protected and refreshed under the summer sun.
SEKKISEI Skincare UV Defense Essence Mist retails for S$20 (60ml) and is available on Lazada.
Sisley Paris Sunleÿa Anti-Aging Sun Care SPF50+
Sisley Paris redefines anti-ageing sun care with Sunleÿa SPF50+, a luxurious formula offering powerful protection and correction against photo-ageing.
This innovative sunscreen targets glycation – a process accelerated by sun exposure that leads to wrinkles and loss of elasticity – helping to visibly preserve skin’s youthfulness.
Formulated with the new G+ complex, broad-spectrum UV filters, and plant-based antioxidants like Edelweiss extract, Sunleÿa not only shields against UVA/UVB damage but also works to improve skin suppleness, reduce wrinkles, and promote an even complexion.
Sisley Paris Sunleÿa Anti-Aging Sun Care SPF50+ retails for S$350 (50ml) and is available on Sisley Paris SG.
MIRIQA® Collagen Reserve™
MIRIQA® launches Collagen Reserve™, a delicious lychee-flavoured collagen jelly crafted to kick-start your collagen banking journey and keep your skin looking firm, radiant, and youthful.
Packed with hydrolysed marine collagen, black crystal roselle, hyaluronic acid, vitamin C, and niacinamide, this science-backed supplement works from within to lift, hydrate, and strengthen the skin’s structure, delivering a sculpted glow that defies ageing.
MIRIQA® Collagen Reserve™ retails for S$12 (5 pcs), S$45 (30 pcs), and is available on Lazada.
Makeup
Kylie Cosmetics Skin Tint Blurring Elixir
Kylie Cosmetics is expanding its complexion lineup with the introduction of the Skin Tint Blurring Elixir. This weightless, fluid skin tint provides light to medium coverage and delivers a natural, second-skin finish that lasts up to 12 hours.
Available in 20 shades, it is formulated with skin-loving ingredients like hyaluronic acid, which hydrates while effectively blurring pores, texture, and fine lines, making it suitable for all skin types.
Praised by Kylie Jenner herself, who wore it to the Met Gala, the Skin Tint Blurring Elixir offers an easy, buildable application that results in naturally radiant skin.
Kylie Cosmetics Skin Tint Blurring Elixir retails for S$50 (30ml) and is available on Sephora.
Clarins Skin Illusion Full Coverage
Clarins introduces the new Skin Illusion Full Coverage Foundation, an innovative formula that delivers high natural coverage with 24-hour wear.
Thanks to its innovative Skin Fit Technology, this foundation is waterproof, sweatproof, transfer-proof, and even emotion-proof: designed to keep your complexion flawless through every smile, tear, and frown.
Offering a luminous matte finish that stays fresh for up to 12 hours, the lightweight texture evens out skin without feeling heavy or mask-like. Infused with an 80% skincare formula, it helps visibly smooth skin texture, reduce shine and imperfections, and leave skin looking beautifully radiant even without makeup.
Clarins Skin Illusion Full Coverage retails for S$78 (30ml) and is available on Clarins SG.
Guerlain Terracotta Le Teint Glow
Guerlain joins the foundation game with Terracotta Le Teint. Made of 95% natural ingredients, long-lasting, and transfer-proof, this glowy foundation leaves skin looking plump and rejuvenated.
Thanks to its moisturising formula infused with neroli water, argan oil, and mother-of-pearl for a dazzling 24-hour hydration and glow, this skincare-inspired foundation leaves your skin smoother, healthier, and plumper with every use.
Guerlain Terracotta Le Teint Glow retails for S$97 and is available from 1 May in Guerlain stores.
ESPRIQUE Lasting Serum Liquid
ESPRIQUE launches its most advanced foundation yet with the new ESPRIQUE Lasting Serum Liquid. Designed to enhance your natural beauty, this skin-like foundation serum is engineered with covering particles that leave skin looking poreless and radiant all day.
With a skincare-based formula of 83% serum, this foundation goes on ultra-thin while covering blemishes and unevenness. Hyaluronic acid, collagen, and olive fruit oil protect against roughness, dryness, and air-borne irritants. If you’re in the market for a natural, fuss-free foundation, look no further.
ESPRIQUE Lasting Serum Liquid retails for S$34 (30g) and is available on Lazada.
M.A.C Cosmetics Strobe Collection
Classic M.A.C. has continued to evolve with the modern landscape of beauty, releasing the all-new Strobe collection reimagined with liquid blush and two tantalising new shades of Strobe Cream.
- Strobe Beam Liquid Blush (S$50): A featherlight, ultra-pigmented formula that adds a seamless flush and highlight to the face. 10 gorgeous shades inspired by sunrise and sunset.
- Strobe Cream (S$66): The iconic two-in-one moisturiser and highlight in a revamped package. Two new shades Bronzelite and UVlite join the range for iridescent radiance.
The blendable and long-lasting formula of this creamy collection promises a glow on the go that’s sure to turn heads and dazzle.
M.A.C Cosmetics Strobe Collection is available on Sephora.
M.A.C Glow Play Tone Up Primer
M.A.C’s Glow Play Tone Up Primer has returned better than ever. Reformulated for a more radiant and long-lasting glow, this version features the exclusive C3 Complex, combining vitamin C, cherry blossom, and coral grass extract. It also offers sun protection with a whopping SPF50+ / PA+++ rating.
This reformulation is lightweight for an easy application, and prepares your skin for up to 24 hours of fresh, true-to-colour wear. The primer comes in two brightening shades for different skin tones, Lightly Lavender and Perfectly Peach.
M.A.C Glow Play Tone Up Primer retails for S$78 (30ml) and is available on Sephora.
Dior Addict: New Shades
Dior reimagines its iconic Dior Addict lipstick collection for 2025, featuring 10 new nude shades that include both natural and daring colours. Each lipstick (S$64) is named after a famous Dior accessory and offers bold nude undertones in ochre, rosewood, and pink.
The collection also includes three limited-edition cases (S$55): Dior Oblique in classic jacquard, Pinkmania in bright pink denim, and Tutu with the House’s signature Cannage stitching. These cases are refillable and can be mixed and matched, making each lipstick a fashion statement.
Dior Addict is available on Dior SG.
Fenty Beauty Gloss Bomb Oil Luminizing Lip Oil N’ Gloss
Fenty Beauty launches the newest member of the Gloss Bomb collection – the Gloss Bomb Oil Luminizing Lip Oil N’ Gloss. This hybrid gloss-oil provides a glass-like sheen with a sparkling finish, offered in seven bright and neutral hues, all contained in a lightweight, non-tacky formula.
Enriched with nourishing ingredients such as shea butter, vitamin E, passionfruit oil, and hyaluronic filling spheres, it ensures lips remain hydrated, conditioned, and nourished for up to eight hours.
Complete with a paddle-shaped applicator for smooth, effortless application, it’s your new go-to for luscious, luminous lips.
Fenty Beauty Gloss Bomb Oil Luminizing Lip Oil N’ Gloss retails for S$40 (9ml) and is available on Sephora.
Benefit Cosmetics Benetint
Beloved by celebrities, makeup artists and beauty lovers worldwide, Benetint just got even better. Introducing two new shades: Dark Cherry and Raspberry. Like the beloved original, these fresh additions deliver a natural, long-lasting flush that flatters every complexion, perfect for lips and cheeks alike.
Alongside the Benetint expansion, the Splashtint (dewy finish) and Plushtint (matte finish) lines are seeing six new shades each, bringing the total to 12 shades per collection. If you have yet to pick up a Benetint, now is the perfect time for a glowy, sun-kissed flush this summer.
Benefit Cosmetics Benetint extension shades retail for S$45 each and will be available from 8 May onwards on Sephora.
Rare Beauty Soft Pinch Matte Bouncy Blush
Rare Beauty introduces the Soft Pinch Matte Bouncy Blush, an innovative cream-to-powder formula that provides a light, blurred matte finish for a natural flush. The cushiony, buildable putty blends effortlessly, resulting in a weightless look that won’t crease or dry out your skin.
This blush is water, sweat, and humidity resistant, ensuring all-day wear in our tropical climate, and is enriched with cacao seed and a nourishing blend of botanical oils to keep your skin comfortably hydrated.
If you’re looking to achieve a fresh, cloud-like glow that lasts, this may be the blush for you!
Rare Beauty Soft Pinch Matte Bouncy Blush retails for S$44 (6.4g) and is available on Sephora.
Fenty Beauty Hella Thicc Volumizing Mascara and Hella Extra Mascara-Boosting Lash Primer
Fenty Beauty brings a softer touch to the Hella Thicc Volumizing Mascara in a new universally flattering shade, Let’z Be Blunt. Delivering the same voluptuous volume and lift as the original bestseller, this soft-bold shade creates a more subtle lash effect with just as much impact.
For those craving more drama, meet the Hella Extra Mascara-Boosting Lash Primer. Infused with plant-based fatty acids, this ultra-creamy primer nourishes lashes, extends mascara wear, reduces flaking and smudging, and amps up volume and length.
With its coco nude tint, it intensifies any mascara colour, making it the perfect partner for Hella Thicc’s bold, lightweight, all-day formula.
Fenty Beauty Hella Thicc Volumizing Mascara in Let’z Be Blunt retails for S$33. Fenty Beauty Hella Extra Mascara-Boosting Lash Primer retails for S$37. Both are available on Sephora.
Charlotte Tilbury Pillowtalk Soulmates Collection
Charlotte Tilbury’s Pillowtalk Hotline is ringing with the new limited Soulmates collection that screams ‘romance’. Dressed in rose-gold and accented with adorable crystal hearts, the Soulmates collection is difficult to pass up for lovers of the plushy Pillowtalk family.
- Pillow Talk Beauty Soulmates Palettes (S$90): A heart-shaped compact palette containing the Flawless Filter powder and a pink or peach blush. Perfect for a blurred soft flush on the go.
- Pillow Talk Love Effect Lipstick (S$53): Comes in a satin and matte finish with shades that leave lips looking pillowy and kissable.
Used by celebrities, makeup artists and beauty lovers around the world, these luxurious products are every bit as good as they are beautiful. If you’re in for a self-treat, pick up a product or two from this love-spell line.
Charlotte Tilbury Pillowtalk Soulmates Collection is available on Sephora.
Fenty Beauty + Fenty Skin Sweet Cherriez Collection
Fenty Beauty + Fenty Skin serves up a juicy treat with the NEW Sweet Cherriez Collection, a limited-edition lineup for lips and cheeks inspired by Rihanna’s love for Barbados Cherry. Packed with rich, vibrant shades and Vitamin C-infused formulas, this collection delivers cherry-popped cheeks and plush, glossy lips in exclusive, never-before-seen colours and scents.
- Cherry Mouth 3-piece Lip Set + Pouch (S$75): A liner, oil, and paint lip trio for a bright red pout reminiscent of juicy cherries, packed in the cutest satin pouch.
- Chocolate Cherriez 2-piece Lip Set + Pouch (S$52): Indulge in deep, chocolate cherries with a pencil lip liner and gloss bomb duo, along with a chic brown pouch for on-the-go touchups.
- Cherriez Gone Bad Hydrating Lipcare Duo (S$64): Featuring two bestselling formulas for lip oil and a recovery mask.
- Hot Cheeks Velour Highlighter (S$46): Creamy blush-highlighter compact in two delectable cherry shades.
A tribute to Rihanna’s Barbadian roots, this limited collection brings a fresh, irresistible twist to your beauty routine. It’s the ultimate cherry on top you didn’t know you needed.
Fenty Beauty + Fenty Skin Sweet Cherriez Collection is available on Sephora.
Bodycare, Haircare, and Fragrance
Aesop Eleos Body Cleanser
Turning the shower into a stage, Aesop’s new Elos Body Cleanser transforms daily cleansing into something joyful and poetic. This entry stands out from Aesop’s other gel body cleansers as the brand’s first cream body cleanser and is a deeply nourishing choice.
Perfect for dry, dehydrated skin, this body cleanser merges nourishing ingredients like shea butter, jojoba seed, and vitamin E with purifying botanicals to form a rich, hydrating cleanser with a warm, woody scent.
Aesop Eleos Body Cleanser is available on Aesop SG.
Dyson Supersonic r™ Hair Dryer
Dyson’s latest Supersonic r™ Hair Dryer combines power with style. 30% lighter, smaller, and easier to use than previous models, this R-shaped dryer ensures faster drying while leaving hair shinier.
Like other Dyson hair dryers, this model includes five styling attachments and is available in two colours: Ceramic Pink with Rose Gold accents and the elegant Jasper Plum (online exclusive).
Dyson Supersonic r™ Hair Dryer retails for S$759 and is available on Dyson SG.
Maison Francis Kurkdjian Kurky Eau de Parfum
Kurky is a joyful celebration of freedom, wonder, and the colourful dreams of youth. Inspired by Francis Kurkdjian’s childhood nickname, this fragrance embodies the essence of carefree laughter and boundless imagination.
The fragrance features a creamy cloud of white musks and blends fruity, candy-like notes reminiscent of tutti frutti sweets, resulting in a gourmand scent that feels like pure sunshine. Playful yet refined, Kurky offers a vibrant invitation for adults to dream boldly and to maintain their sense of wonder.
Maison Francis Kurkdjian Kurky retails for S$343 (70ml) and is available on Maison Francis Kurkdjian SG.
Penhaligon Fortuitous Finley
Penhaligon’s introduces Fortuitous Finley, a mischievous yet refined new addition to their distinguished fragrance collection.
Inspired by the enigmatic figure of Finley, a groundskeeper whose charm hides a world of intrigue, this scent captures the thrill of secret rendezvous, whispered promises, and daring adventures within grand, manicured estates.
Opening with a bold burst of cardamom and black pepper, Fortuitous Finley unfolds into a creamy heart of salted pistachio, violet, and matcha, before settling into a deep, sensual base of patchouli, orris, and leather. It’s a playful, sophisticated olfactory journey, and a fragrant gamble on love, luck, and loyalty.
Penhaligon Fortuitous Finley retails for S$450 (75ml) and is available at Tangs Orchard, Penhaligon’s Marina Bay Sands and Penhaligon’s Raffles City.
Jean Paul Gaultier Le Male Elixir Absolu
Jean Paul Gaultier turns up the heat this summer with Le Male Elixir Absolu, a bold, smouldering reinvention of his iconic fragrance, now bathed in gold and infused with fiery intensity.
The fragrance opens with a spicy plum accord, unfolding into a sensual lavender before settling into a trail of tonka bean, amber, and balsamic notes.
Radiating raw magnetism and refined elegance, Le Male Elixir Absolu embodies sun-soaked sensuality and leaves an unforgettable impression on those who cross paths with it.
Jean Paul Gaultier Le Male Elixir Absolu retails for S$168 (75ml) and $228 (125ml), and is available on Sephora.
