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When we think of brands that champion self-expression for all genders, one that pops into our heads the quickest would be Milk Makeup. Entirely cruelty-free and vegan, the brand identifies as “clean” with its paraben-free formulas. It’s a brand that fuses beauty and utility, or “beaut-ility” as its co-founder Zanna Roberts Rassi calls it.

Contrary to popular belief, Milk Makeup wasn’t named for the sake of irony. The name actually comes from the famous Milk Studios in New York City where creatives have been coming together for years for fashion and beauty photoshoots. Fun fact: it’s also where Milk Makeup products are developed today.

While Milk Makeup may not have a physical retail store in Singapore, products from the brand can be purchased easily online if you know which sites ship here. Find out where you can get your hands on the most coveted items from Milk Makeup and discover their bestselling products ahead.

How Milk Makeup garnered a cult following

Over the years, Milk Makeup has served up unique formulations that have satisfied both beauty novices and ingredient connoisseurs out there. Think multi-functional, creamy formulas that work everywhere, from the lips, cheeks, and eyes to the body.

You can also expect fun, effective, and inclusive beauty products that won’t leave anyone out. The label appeals as much to Gen Zs and millennials as businesswomen and busy mums. Thanks to its approach to multitasking, the brand allows you to get ready quick with its simple, easy to use products.

If you’re looking to purchase Milk Makeup’s products, you can get them from the main website. However, you’ll need to prepare a parcel-forwarding service as the site doesn’t ship internationally. Fortunately, there are three online retailers to help us get Milk Makeup in Singapore at a lower shipping fee.

Where to buy Milk Makeup in Singapore

1. Cult Beauty

When two skincare-obsessed individuals grew frustrated with underwhelming beauty offerings, they decided to create Cult Beauty. The beauty devotees behind Cult Beauty are always on the hunt for the coolest, most talked-about beauty brands and products, such as Milk Makeup.

Right now, Cult Beauty has 41 Milk Makeup products, from their bestselling Glow Oil Lip & Cheek to skincare products like the Vegan Milk Moisturizer and their Hydrating Face Mask.

Orders over £40 (S$69.68) are entitled to free standard delivery, while orders above £150 (S$261) can enjoy free priority delivery.

See Cult Beauty’s selection of Milk Makeup products here.

2. Selfridges

Selfridges wasn’t named the Best Department Store in the World four times for no reason. Besides featuring the most coveted beauty products, the retail company is also well-stocked on designer apparel, high-end accessories, as well as home and tech gadgets.

At the moment, Selfridges offers 56 Milk Makeup products. This includes the Blur + Set matte loose setting powder, which works great under a mask, their bestselling Matte Bronzer, and the new Sunshine Skin Tint SPF 30.

Rest of the World Express Delivery will set you back by S$40.

See Selfridges’ selection of Milk Makeup products here.

3. Shopee

Milk Makeup Singapore Shopee Store

If your go-to e-tailer is Shopee, you’ll be pleased to know that you can find Milk Makeup’s products on there at Lefleurofficial’s store. It currently stocks 17 Milk Makeup products, among which are the popular Kush High Volume Mascara and Watermelon Brightening Serum.

Products will be shipped via Speedpost Economy at S$1.49. You’ll get to enjoy free shipping for orders above S$35.

See Lefleurofficial’s selection of Milk Makeup products here.

Bestsellers from Milk Makeup

1. Milk Makeup Glow Oil Lip & Cheek

Milk Makeup Singapore Glow Oil Lip Cheek

Part lip tint, part dewy blush, Milk Makeup’s silicone-free Glow Oil Lip & Cheek is perfect for those who want instant radiance. Like its name suggests, this sheer formula glides on seamlessly for a subtle wash of shimmering colour on the lips and cheeks.

Choose from four flattering shades: a bright pink ‘Halo’, plum ‘Astro’, coral ‘Flare’, and mauve ‘Glimmer’. Of course, it wouldn’t be a product by Milk Makeup if it wasn’t crammed with nourishing ingredients too. Rice bran oil is packed with antioxidants to protect your skin and give it a surge of hydration.

Of the recommended stores, Shopee offers the best price at S$29. This is accurate at the time of writing.

This product is also available at Cult Beauty.

2. Milk Makeup Kush Fiber Brow Gel

Milk Makeup Singapore Kush Fiber Brow Gel

If your brows feel like a mess, the Kush Fiber Brow Gel will have things under control. Beeswax and hemp seed oil in the formula condition and set your brows without causing any stiffness and flaking. It also comes with a small spoolie brush that grooms and distributes the gel evenly through your hairs for instant definition.

It comes in eight transfer-proof shades, including ‘Haze’ for blonde to light brown hairs, ‘Dutch’ for mid-brown hairs, and ‘Grind’ for deep brown to brown-black hairs.

This product is only available at Cult Beauty at £21 (S$39.03). 

3. Milk Makeup Hydro Grip Primer

Milk Makeup Singapore Hydro Grip Primer

If you haven’t already seen this viral primer in your TikTok feed, you should know that this is one of Milk Makeup’s most popular products. The silicone-free formula harnesses the power of blue agave extract for all-day hydration. It grabs on to your makeup, holding everything in its exact place.

It may have a mint tint, but it blends clearly into the skin and works on all skin tones and types.

Of the recommended stores, Selfridges offers the best price at S$43. This is accurate at the time of writing.

This product is also available at Cult Beauty.

4. Milk Makeup Kush High Volume Mascara

Milk Makeup Singapore Kush Fiber Mascara

Long, full lashes are always in, which is why Milk Makeup created their Kush High Volume Mascara. Packed with nourishing hemp seed oil, the vegan formula fuses fibres to lashes and creates thickness without the fallout.

Designed with a tree-shaped brush, it boosts every single strand from the root and delivers long-lasting lift and volume.

Of the recommended stores, Cult Beauty offers the best price at S$40.89. This is accurate at the time of writing.

This product is also available at Shopee.

5. Milk Makeup Lip + Cheek

Milk Makeup Singapore Lip Cheek

A favourite of many makeup artists, Milk Makeup Lip + Cheek stick doubles up as a sheer blush and hydrating lip tint. In fact, it’s so fool-proof to apply that you don’t even need a mirror. Infused with mango butter, avocado oil, and apricot oil, it’s no wonder this formula is so creamy and easy to glide on. Just swipe, blend, and go.

It comes in five gorgeous shades, from the berry-hued ‘Quickie’ to the pale ‘Dusty Rose’, and neon pink ‘Swish’. Each colour builds effortlessly so you can dial it up when you crave some intensity.

Of the recommended stores, Cult Beauty offers the best price at S$42.75. This is accurate at the time of writing.

This product is also available at Shopee and Selfridges (mini version).

6. Milk Makeup Matte Bronzer

Milk Makeup Singapore Matte Bronzer

Dubbed by the brand as “summer in a stick”, Milk Makeup’s Matte Bronzer is a creamy formula that’s packed with nourishing mango butter and avocado oil. Together, they give your skin a hydrated glow without the shine. All you have to do is dab and blend to create a sun-kissed glow.

It comes in two shades: the bronzy ‘Baked’ and the deep brown ‘Blaze’.

Of the recommended stores, Selfridges offers the best price at S$36.50. This is accurate at the time of writing.

This product is also available at Shopee and Cult Beauty.

7. Milk Makeup Vegan Milk Cleanser

Milk Makeup Singapore Vegan Milk Cleanser

Made with a blend of vegan milks and Desert Milk, which is an emulsion extracted from plants that thrive in arid environments, the Milk Makeup Vegan Milk Cleanser provides deep hydration as it cleanses away impurities.

The sulfate-free cleanser also enriched with shea butter and vitamin-rich fig milk help to nourish and soothe inflamed skin, while the formula has a pH level between 5.5 to 6.5 to keep your skin balanced and moisturised.

Of the recommended stores, Selfridges offers the best price at S$43. This is accurate at the time of writing.

This product is also available at Shopee and Cult Beauty.

8. Milk Makeup Flex Foundation Stick

Milk Makeup Singapore Flex Foundation Stick

An easy to apply, medium coverage foundation stick, Milk Makeup’s Flex Foundation Stick is all about seamless coverage. Designed in a stick format, the vegan formula glides effortlessly onto the skin for a quick, mess-free application.

It contains a blend of blue lotus and chamomile, which calm redness, soothe irritation, and moisturises the skin. What’s more, the elastic marshmallow root extract helps prevent creasing or caking and gives you a natural finish. It’s available in 36 shades.

Of the recommended stores, Selfridges offers the best price at S$51. This is accurate at the time of writing.

This product is also available at Shopee and Cult Beauty.