Singapore Beauty Brands to Support with Pride in 2026

For years, international beauty brands have dominated our vanities. But in recent years, Singapore’s beauty scene has quietly blossomed into one that’s brimming with innovation, homegrown talent, and products that can rival some of the biggest names in the industry.

From skincare brands formulated with our hot and humid climate in mind to beauty products designed to tackle everyday concerns, local brands are proving that you don’t have to look overseas for quality. Whether you’re looking to refresh your routine or simply want to support homegrown businesses, these Singapore beauty brands deserve a spot on your radar.

Ahead, we’ve rounded up some of the best Singapore beauty brands to support with pride in 2026.

Foxy Affairs

Breaking the stigma around intimate wellness, Foxy Affairs is a Singaporean brand dedicated to helping women embrace intimate self-care with confidence.

Believing that self-care goes beyond skincare and haircare, the brand creates thoughtfully formulated products that cleanse, nourish, and care for the vulva, encouraging women to prioritise their intimate health without shame or embarrassment.

What’s the must-buy from Foxy Affairs?

Designed as a complete three-step intimate care routine, the Trio Set includes Kitty Rinse, Kitty Scrub, and Kitty Drops to keep the intimate area clean, comfortable, and healthy.

Kitty Rinse gently cleanses while helping maintain a healthy pH balance, Kitty Scrub exfoliates to reduce ingrown hairs, bumps, and uneven skin tone, and Kitty Drops delivers lasting hydration to soothe dryness and nourish delicate skin.

Foxy Affairs Trio Set retails for S$188 and is available on the official Foxy Affairs website.

Why support Foxy Affairs?

Foxy Affairs is helping normalise conversations around intimate wellness while offering practical, thoughtfully formulated solutions for everyday care. By championing education and confidence alongside product innovation, it’s a local brand that’s redefining what self-care looks like for women.

But Better Beauty

Founded by veteran beauty publisher and commentator Kristen Juliet Soh, But Better Beauty draws on her years of experience in the beauty industry to create skincare around real habits, concerns, and frustrations.

Its philosophy is simple: effective skincare should fit easily into everyday life. That means science-backed formulas, intuitive packaging, and thoughtful features that do more than merely look good on the bathroom counter.

What’s the must-buy from But Better Beauty?

If there’s one product that best captures the brand’s approach, it is the Brighter Beginnings LED + EMS Eye Cream.

Unlike conventional eye creams, it features red LED, gentle EMS, and a cooling metal applicator built directly into the tube. The device activates upon skin contact, allowing you to give each eye a quick one-minute treatment without purchasing a separate beauty tool.

Its formula combines Vitamin C, Vitamin E, peptides, and caffeine to help improve the appearance of dark circles, eye bags, puffiness, fine lines, and sagging. Together, the skincare formula and built-in technology offer a more comprehensive approach to eye care while remaining simple enough for everyday use.

The clever product is currently Shopee’s #1 Brightening Eye Cream and has received two accolades: Best Eye Care for Brightening at the Daily Vanity Beauty Awards 2026, as well as Best Advanced Eye Care Treatment; Best Innovative Award at the Beauty Insider Awards 2026.

The Brighter Beginnings LED + EMS Eye Cream retails for S$68 on ButBetterBeauty.com, Shopee, and TikTok Shop.

Why support But Better Beauty?

But Better Beauty represents the kind of local innovation we’d love to see more of: thoughtful, practical, and grounded in how people actually use skincare. Its products are designed with Singapore’s humid climate and busy lifestyles in mind, while clever features make beauty technology more accessible and convenient.

With its blend of beauty expertise, smart design, and problem-solving spirit, But Better Beauty is one homegrown brand well worth keeping an eye on.

Skinlycious

Founded with the belief that skincare shouldn’t be a guessing game, Skinlycious helps those with acne-prone, oily, and sensitive skin find routines they can trust.

Instead of offering a one-size-fits-all solution, this homegrown brand focuses on personalised, barrier-first skincare for healthier, clearer skin that lasts.

What’s the must-buy from Skinlycious?

If you’ve ever felt overwhelmed by choosing the right skincare products, Skinlycious’ Starter Kits take the guesswork out of the process. Using the brand’s proprietary Match+Balance System™, a simple half-face test helps identify the spot treatment best suited to your skin – or doubles as a patch test if your skin is currently clear.

Once you’ve found your match, Skinlycious guides you through an age-appropriate routine that addresses the underlying causes of recurring breakouts, such as dehydration, a weakened skin barrier, and sluggish skin renewal, rather than simply drying out pimples for temporary relief.

The Clear Skin Starter Kit comes in two variants to suit different skincare needs: the Essentials Starter Kit, ideal for tweens, teens, and those who don’t regularly wear sunscreen or makeup, and the Complete Starter Kit, which includes additional products such as a cleansing gel, moisturiser, and sunscreen for those with drier skin or a more comprehensive routine.

Both kits are designed to address the root causes of acne by restoring the skin’s oil-water balance and strengthening the skin barrier, helping skin stay balanced and resilient instead of simply treating individual breakouts.

Besides the Clear Skin Starter Kit, Skinlycious also offers a range of other skincare kits tailored to different skin concerns and goals, making it easy to find a routine that suits your needs.

Clear Skin Starter Kits are available from S$49 to S$79 after a 45% discount on the Skinlycious official website.

Why support Skinlycious?

Founded by a Biomedical Science graduate who spent 14 years overcoming acne herself, Skinlycious combines science-backed formulations with age-appropriate, personalised routines to help people better understand their skin and achieve healthier, balanced skin with confidence.

The Purest Co

The Purest Co is a Singapore-born, science-backed wellness brand on a mission to make preventive health simple, effective, and accessible.

Its clean, thoughtfully formulated supplements are made with clinically studied ingredients – supporting everything from skin and gut health to sleep, immunity, and overall wellbeing through easy-to-adopt daily rituals.

What’s the must-buy from The Purest Co?

If you’re looking to make the most of your beauty sleep, their latest addition, Night Burn Saffron Elixir, is designed to support your body’s overnight recovery while complementing your wellness goals.

Formulated with saffron, okra extract, and lemon verbena, it helps support fat metabolism, promotes restful sleep and muscle recovery, and encourages better satiety control to reduce late-night snacking.

Night Burn Saffron Elixir retails for S$118 and shoppers can also enjoy an additional 6% off sitewide from 3rd to 14th August on The Purest Co’s official website. 

Why support The Purest Co?

The Purest Co combines evidence-based nutrition with convenient, lifestyle-friendly formulations that make long-term wellness more achievable. Its focus on clean ingredients and preventive health makes it a standout local brand for those looking to invest in their wellbeing from the inside out.

Irise

Irise is a Singaporean wellness brand that believes beauty starts from within. Its all-in-one collagen supplement is designed to support healthier-looking skin, joint health, gut wellness, and overall wellbeing by combining science-backed ingredients into a convenient daily ritual that promotes beauty and wellness from the inside out.

What’s the must-buy from Irise?

If you’re looking to simplify your supplement routine, the Irise Collagen Glow Shot packs 6,600mg of BioCollagen Complex™, powered by Naticol® marine collagen peptides, into a convenient daily sachet.

Featuring 13 active ingredients, it helps support firmer, more hydrated skin and a radiant complexion, while also promoting joint comfort with salmon nasal cartilage and supporting digestive wellness with prebiotic inulin. It’s an easy way to nourish your skin and body with just one daily sip.

Collagen Glow Shot retails for S$89 and is available on Irise’s official website, as well as on Tiktok shop. From now to 31st August, enjoy 10% off, with the discount automatically applied and reflected at checkout.

Why support Irise?

With its holistic approach to beauty and wellness, Irise goes beyond traditional collagen supplements by combining ingredients that support skin, joint, and gut health in one formulation. Its focus on comprehensive, science-backed nutrition makes it a local brand worth considering if you’re looking to invest in long-term wellbeing.

SKiNEED

Created by Singapore beauty brand Erabelle, which draws on more than 20 years of beauty expertise, SKiNEED is a premium skincare range dedicated to helping every skin type achieve healthier, more radiant skin through science-backed yet gentle formulations.

Designed to restore, protect, and enhance the skin, its range of daily essentials and targeted treatments supports long-term skin health while encouraging users to embrace their natural beauty with confidence.

What’s the must-buy from SKiNEED?

The SKiNEED Skin Refining Mask elevates the traditional sheet mask with its innovative design. Each water-soluble gel sheet is moulded from 30ml of concentrated serum and infused with an additional 16ml of essence to deliver an intensive boost of hydration and nourishment.

Once you’ve finished masking, simply dissolve the gel sheet in water and apply it to the neck, body, arms, or legs, making it a versatile addition to your skincare routine. Formulated with snow fungus extract for deep hydration and Vitamin B3 (niacinamide) to help improve pigmentation and visible signs of ageing, it leaves skin looking smoother, brighter, and more refreshed.

SKiNEED Skin Refining Mask retails from S$73.25 (for 2 pieces) to S$125.57 (box of 5) on the SKiNEED official website. For a limited time, shoppers can also enjoy 20% off sitewide.

Why support SKiNEED?

By combining innovative formulations with skin-friendly ingredients, SKiNEED offers thoughtful skincare solutions that prioritise long-term skin health over quick fixes. As a Singaporean beauty brand, it reflects a growing focus on effective, high-quality skincare that is both accessible and enjoyable to incorporate into everyday routines.

The Fundamental

Turning three this National Day, The Fundamental is a Singapore beauty brand built on the belief that healthy-looking skin is supported by more than topical skincare alone.

Guided by its philosophy of nourishing Skin, Gut and Mind, the brand combines thoughtfully formulated skincare and beauty supplements to promote long-term skin health from the inside out.

All products are made in Japan by GMP and HACCP-certified manufacturers, with a focus on quality, safety, and meaningful formulations.

What’s the must-buy from The Fundamental?

Taking a holistic approach to beauty, the Rested Mind Healthy Glow is a beauty supplement designed to support your skin, gut, and mind in one convenient daily formula.

Powered by HITHION™ YH-15, a premium Japanese yeast extract naturally rich in glutathione, it helps promote a brighter, more radiant complexion while supporting the body’s antioxidant defences.

The formula also contains three carefully selected probiotic strains and fermented barley-derived GABA to support skin hydration, bowel regularity, relaxation, and better sleep quality – helping you look and feel your best from within.

Rested Mind Healthy Glow retails for S$91 and is available on The Fundamental’s official website, as well as Lazada Lazmall. 

Why support The Fundamental?

Inspired by its founder’s own journey with sensitive, acne-prone skin, The Fundamental takes a slower, more considered approach to product development, prioritising quality over trends. Its commitment to holistic wellness, Japanese manufacturing standards, and carefully researched formulations makes it a homegrown beauty brand worth supporting.

The Collagen Doc

Founded by aesthetic physician Dr Kenneth Lee, The Collagen Doc is a wellness and skincare brand built on the belief that collagen plays a vital role in supporting beauty, healthy ageing, and overall wellbeing.

Drawing on Dr Kenneth Lee’s expertise in aesthetic, anti-ageing, and regenerative medicine, the brand collaborates with leading scientists to develop high-quality collagen and skincare products that combine medical insight with carefully selected ingredients to help people look and feel their best.

What’s the must-buy from The Collagen Doc

The Collagen Boost Moisturizer is a lightweight daily moisturiser designed to deliver lasting hydration while strengthening the skin barrier. Formulated with four types of hyaluronic acid, urea, and polyglutamic acid, it helps keep skin soft, smooth, and plump throughout the day.

A Postbiotic + Prebiotic Complex supports a healthier, more resilient skin barrier, while CICA and antioxidant-rich botanicals help soothe irritation, reduce the appearance of redness, and protect skin from everyday environmental stressors.

Suitable for daily use, it’s an easy addition to any skincare routine, especially for those with dry or sensitive skin.

Collagen Boost Moisturizer retails for S$98 and is available on the The Collagen Doc official website, as well as offline at Dr Plus Aesthetics Clinic.

Why support The Collagen Doc?

By combining medical expertise with science-backed formulations, The Collagen Doc focuses on skincare that supports long-term skin health rather than quick fixes. Its commitment to evidence-informed ingredients and accessible daily skincare makes it a Singaporean brand worth exploring.

GreenLife

A trusted name in Singapore for three decades, GreenLife has built a reputation for developing science-backed health supplements that support everyday wellbeing.

From immune health to beauty-from-within solutions, the brand is committed to delivering high-quality formulations that prioritise safety, efficacy, and the needs of health-conscious consumers.

What’s the must-buy from GreenLife?

Awarded the Top-selling Probiotics for Women, GreenLife Probio Health for Women is specially formulated to support women’s everyday wellness. Combining multi-strain probiotics, prebiotics, and postbiotics in one convenient supplement, it helps maintain a healthy balance of gut flora while supporting digestive and intimate health, including urinary tract health.

Beyond digestive and intimate health, it also helps support overall immunity for women seeking to support their health and wellbeing from within.

Probio Health for Women retails from S$32.70 and is currently available on Shopee.

Why support GreenLife?

With over 30 years of experience in developing science-backed health supplements, GreenLife continues to innovate while staying committed to quality and safety. Its focus on preventive wellness and evidence-based formulations has made it a trusted homegrown brand for generations of Singaporeans.

T. Milky Way

Designed in Singapore and crafted in New Zealand, T. Milky Way is built on the belief that skincare should never force you to choose between effectiveness and gentleness.

Guided by its philosophy of nature, science, and responsibility, the brand combines premium botanical and marine-based ingredients with clinically backed actives to create clean, high-performance skincare that is kind to both your skin and the environment.

What’s the must-buy from T.Milky Way?

The Renewal Serum brings together clinically proven ingredients and lightweight hydration in one formula.

Powered by Collaxyl Peptide, OceanDerMX Lift & Firm Complex, and a 4D Hyaluronic Acid System, it helps improve skin firmness, minimise the appearance of fine lines, and deliver long-lasting hydration without feeling heavy.

Free from unnecessary harsh ingredients, it’s suitable for all skin types, including sensitive skin, and is specially formulated for Singapore’s hot and humid climate.

Renewal Serum retails for S$89 and is currently available on promotion for S$79.90 on the T. Milky Way official website. You can also purchase the Bundle of 2 for S$138 (U.P. S$178). 

Why support T.Milky Way?

T. Milky Way shows how a local brand can blend science, nature, and sustainability into skincare that delivers visible results without compromising skin comfort. Its commitment to clean formulations and environmentally conscious practices makes it a homegrown brand worth discovering.