Eastsiders, rejoice! Novela, Singapore’s first international multi-brand beauty retail store, has unveiled two new stores at PLQ and Tampines 1 with all-new retail aesthetics and offerings!
Other than familiar makeup, skin and body cult favourites, and even products for mums and kids, the two new stores also feature an exclusive range of scents from niche European perfumeries at the Scented Journals corner.
Get your wallets and credit cards ready because it’ll be almost impossible to resist this treasure trove of “hidden gems” and best-selling beauty products from all around the world!
Novela’s Scented Journals
Credit: The Good Folks
Tucked away in an experiential corner is the retailer’s latest crowning jewel. Aptly named ‘Scented Journals’, this brand-new concept invites shoppers to embark on an olfactory journey of discovery through a beautifully curated collection of niche European perfumes.
If you’ve been searching for a new signature scent, this fragrance haven will surely satisfy you and your nose!
Some of the niche European perfumeries you can discover there include Rancé 1795, a house
of perfumers that were once exclusive to French royalty. The perfect choice if you’re into regal aesthetics.
There’s also Nicolaï Parfumeur-Créateur, a niche perfumery brand founded by Patricia de Nicolaï, the first woman to win the SFP (French Society of Perfumers) International Perfumer-Creator Award, as well as The Different Company, a contemporary brand with a passion for creating fragrances with rich olfactory compositions using rare, raw materials.
Among the slew of ingenious perfumes, you can also find gorgeous scents by Etat Libre d’Orange, a whimsical perfumery that is not afraid to shake things up and play with ideas — a great selection for the “cool kids” and unapologetically nonconformist Gen Z’s.
Opening Week Promotions at Novela PLQ
Heads up, beauty junkies! Make a beeline to Novela PLQ to enjoy an array of amazing deals:
- First 150 customers will receive a S$10 voucher with a minimum spend of S$100
- Sure-win claw machine with a minimum spend of S$200
- Discounts of up to 40% on selected items from Kiehl’s, Estée Lauder, Jo Malone London, and more
Grand Store Opening Promotions at Novela PLQ and Tampines 1
On 18 May 2024, from 12pm to 3pm, both stores will be serving up more deals!
- First 10 customers will receive S$100 shopping vouchers and the next 30 will receive S$30 shopping vouchers
- First 100 customers who download the Novela app will receive a complimentary coffee
- Free engraving services for any perfume purchase. Terms and conditions apply.
- Grab three samples of your choice at the Discover Beauty corner with every S$100 spent in stores (capped at 10 samples for any purchases above S$300)
- Get S$28 mystery bags with S$112.25 worth of products, limited to 30 shoppers only
- Receive product samples and S$5 vouchers from Novela beauty ambassadors at PLQ
- Discounts of up to 40% on selected items from YSL, SK-II, and more
Mother’s Day Promotions
All Novela stores are still running Mother’s Day promotions till 19 May 2024.
- Receive S$20 off with a minimum spend of S$220
- Receive S$40 off with a minimum spend of S$400
- Top 10 spenders during the period of 1 to 19 May 2024 will win a 60-minute massage for two pax at Urban Spa
Get Your Beauty Treats Wrapped
Adjacent to the double sales counter adorned with a hard-to-miss terracotta tile top, a dedicated gift-wrapping corner can be found.
Here, shoppers can opt to get their purchases wrapped, making the gift of self-care even more special.
About Novela
Established in 2012 by entrepreneurial duo Mr Ben Lin and Mr Eugene Tay, Novela is Singapore’s first international multi-brand beauty retail store.
Novela, which means Novel in Spanish, aims to capture the hearts of beauty shoppers with a wide range of carefully curated beauty products, including skin and body care, fragrances and makeup at members’ exclusive price points.
Sourced from all over the world, these brands are well-loved and cherished by locals in their home countries, including some of Singapore’s homegrown brands like Hegen and IRÉN Shizen.
All images taken by Daily Vanity unless otherwise stated.
