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Going on a well-deserved holiday and travelling out of Singapore anytime soon? If you’ll be checking into Terminal 1 for departure, we’ve got amazing news for you! There’s no better time to be in the mood for (Prada) love.

In a delightful partnership with Changi Airport Group and The Shilla Duty Free Singapore, Prada Beauty is celebrating the holiday season with the world’s first Prada Holiday Gift Factory at Changi Airport Terminal 1 Departure Transit, from 14 October to 23 November 2023.

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So if you’re jetting over to visit family or friends, why not pick up a little endearing olfactive gift before your plane takes off? If not, bless yourself with Prada buys and exclusive deals to pamper yourself.

Take a Whiff of the Celebrated Prada Paradoxe Fragrance

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Housed in glass and shaped in the brand’s unmistakable triangle, the Prada Paradoxe captures the essence of the undefinable and ever-evolving Prada woman.

This alluring fragrance has gone viral on TikTok and received endless praise for its packaging, scent, and longevity. TikTok user @perfumerism has even described it as magic and how your life is a fairytale if it’s your favourite perfume.

Prada Paradoxe showcases a timeless white flower bouquet that’s reinvented into an avant-garde signature to reveal a floral ambery fragrance that embraces the paradoxes of iconic ingredients.

These reinvented ingredients include neroli bud extraction for a fresh dimension, sensual Ambrofix™ (a bio-converted amber) for a vibrant warmth, and Serenolide™ (a new revolutionary musk molecule) for an intense yet subtle and comfortable trail.

Uncover Prada Beauty’s Holiday Spirit and Complete Range of Fragrances

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Enter the Pradaverse by scanning the QR Code to experience the Prada Gift Factory through an interactive AR filter encouraging you to embrace the holiday spirit with bright gold glitter elements.

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While you’re browsing away, check out their Lift & Learn section where you can discover three key ingredients (Moroccan neroli oil, vanilla infusion, and Calabrian bergamot heart) of the Paradoxe fragrance via an LED display underneath when you lift a Paradoxe bottle.

Snap a Picture With the Grandeur Prada “Christmas Tree” and Receive Special Gifts

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Standing right at the core of the Prada pop-up is a magnificent rotating centrepiece, “Christmas Tree”, deserving of multiple pictures in your gallery.

You’ll be invited to celebrate the art of gifting with the touch of a button that triggers a pop-up of the exclusive premium gifts available with purchases (the “tree” lights up when you press the button too!).

Adorn Your Prada Beauty Bottles With Little Trinkets

prada holiday gift factory changi airport

Complete the magical gifting journey at the Personalization Atelier. With any fragrance purchase, you can choose to adorn your gifts with a seasonal Prada Charm (worth S$10) and enjoy complimentary gift-wrapping services too.

prada holiday gift factory

If you’ve got your hands on any full-sized Paradoxe (90ml) or Les Infusion (100ml), you can also add personalised ascots with your initials hot-stamped (worth S$15) as a final touch.

The seasonal Prada Charm, personalised ascots (colours based on random distribution), and gift-wrapping services are only available at the pop-up in Terminal 1 Departure Transit. Only basic bottle personalisation services are available at the Prada Beauty Boutique in VivoCity.

Changi 1st Collection of Exclusive Gift Sets and Tiered Gifts-With-Purchases

prada holiday gift factory changi terminal 1

Discover the Changi 1st Collection of Exclusive Gift Sets, perfect for loved ones and each featuring a best-selling fragrance.

As a traveller, you can shop for Prada fragrances in Shilla Duty Free Changi Airport stores across Terminals and on iShopChangi 30 days in advance or up to 12 hours before your flight.

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On top of the personalisation trinkets (charm and ascot), you can also get an additional Prada mirror (worth S$30) when you spend a minimum of S$200.

Tiered GWPS

  • Receive a five-piece mini gift set (worth S$62) with a minimum spend of S$200, not applicable on Exclusive Gift Set purchases.
  • Get a 13-piece mini gift set (worth S$122) with a minimum spend of S$300, not applicable on Exclusive Gift Set purchases.
  • Score an 11-piece gift set (worth S$117) with the purchase of an Exclusive Gift Set.

Consumers who received Prada Charms packed in mini gift sets will not be eligible for an additional standalone charm. Tiered GWPs are non-stackable. GWP is available on a while stocks last basis and The Shilla Duty Free reserves the right to change the gift of a similar value.

Not Travelling? Visit the Prada Beauty Boutique in Singapore

prada beauty singapore boutique

If you’re a non-traveller, you can still order Prada fragrances on iShopChangi or get them physically at the Prada Beauty Boutique!

In case you missed it, Prada Beauty recently unveiled their first boutique in Singapore at Vivo City in August where Thai-based actor and singer Win Metawin (Metawin Opas-iamkajorn) graced the store.

So if you’re not travelling anywhere, swing by the Prada Beauty Boutique to immerse in elegance and the iconic Prada green.

The Prada Beauty boutique is nestled right within VivoCity’s new retail zone along with other new shops like CHANEL, RITUALS, and Chloé Atelier des Fleurs.

Watch the virtual tour of the Prada Beauty Boutique on the launch day via our TikTok below, with shots of the charming Metawin and all the other stars who came by!


Our delulu came trululu 🥵 Prada Beauty’s first boutique in Singapore AND the charming Thai actor Metawin gracing the launch 😍✨ Visit Prada Beauty to grab free frangrance samples now!! 🩷 📍 VivoCity Level one (in the new retail zone and opposite Polo Ralph Lauren) #prada #pradabeauty #pradabeautysg #vivocity #winmetawin #metawin #glennyong #maetan #chantelleng #chenyixin #imanfandi

♬ Feather – Sped Up – Sabrina Carpenter

Tis’ the season for Prada! Don’t miss out on this chance to Prada-fy your holiday and this festive season!

Address: Singapore Changi Airport Terminal 1, Departure Transit, Singapore 819642 (beside The Shilla Duty Free store)
Duration: 14 October to 23 November 2023
Opening hours: 6am – 1am daily