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In 2022, Prada unveiled ‘Prada Paradoxe,’ a fragrance that captured the hearts of those appreciating its feminine allure. This October, Prada Beauty has unveiled the all-new Prada Paradoxe Intense Fragrance – an intensified expression of femininity!

To celebrate this launch, Prada is hosting a pop-up at VivoCity until 29 October 2023. Here, you can enjoy exclusive gifts with purchase, making your shopping experience even more special.

What’s Special About the Prada Paradoxe Intense Fragrance?


This fragrance is a Floral Ambery Woody composition with Bergamot Essence, Neroli Bud, and Pear Accord in the top notes, Neroli Essence, Jasmine superinfusion, and Moss Accord in the middle notes, and Amber Accord, Vanilla Infusion, and White Musk Accord in the base notes.

The Prada Paradoxe Intense Eau de Parfum is available in three bottle sizes to suit your preferences: 30ml (S$160), 50ml (S$205), and 90ml (S$295).

The best part? It also offers a 100ml refill option (S$230), ensuring you never run out of this exquisite fragrance!


In line with the brand’s values, the new packaging is eco-friendly, encompassing both boxes and bottles.

Did you know that choosing a 50ml bottle of Prada Paradoxe Intense and a 100ml refill reduces material usage by 40% compared to buying three 50ml bottles of Prada Paradoxe Intense? This includes 29% less glass, 67% less metal, 46% less plastic, and 39% less cardboard!

The refills are also available at the Prada Beauty boutique at VivoCity #01-203, open daily from 10.30am to 9.30pm.

GWP Sets Available Exclusively at the Prada Paradoxe Intense Pop-up

And, of course, we can’t overlook the exclusive Gift-with-Purchase sets available only at the pop-up!

For every purchase, you’ll receive two 1.2ml sample vials of the original Prada Paradoxe and the Prada Infusion D’iris.


When you spend a minimum of S$250, you’ll receive an exciting GWP set, which includes a zipper pouch in the fragrance bottle’s iconic diagonal shape, a compact mirror, a 10ml Prada Paradoxe EDP, and two 1.2ml sample vials of the Prada Paradoxe and the Prada Infusion D’iris.

prada gwp set

And if that’s not enough for you, spend at least S$400 at the pop-up, and you’ll receive the GWP set along with your choice of a pink drawstring bag or a sage green tote bag – both featuring lovely pastel colours.

prada pink drawstring

prada sage tote

Prada Paradoxe Intense Pop-up
Where: VivoCity L1 Central Court 3
When: Open now till 29 October 2023