Unleash your athletic spirit and self-expression at Ralph Lauren’s newest pop-up!
Aiming to capture the essence determination and ambition, Ralph Lauren has just released the Polo Est. 67 Eau de Toilette, the perfect scent for bold and confident dreamers.
They’re celebrating this launch with a brand-new pop-up at VivoCity Central Court, and you definitely won’t want to miss it!
From 15 to 28 April, you’ll be able to get a first look at the refreshing fragrance before it officially hits the shelves and pick up exclusive gifts-with-purchase.
Plus, you’ll even get to customise these chic gifts with personalised embroidered designs on the spot!
Keep reading to get the full scoop on this pop-up before you plan your visit.
Discover The New Fragrance
A bold and refreshing masculine fragrance, the Polo Est. 67 Eau de Toilette pays homage to Ralph Lauren’s history and iconic Polo branding, referencing the brand’s founding in 1967.
Housed in a refillable navy-blue bottle with a vintage Polo 67 logo, the invigorating fragrance sports a fusion of bergamot and pineapple accord.
These initial fruity notes are complemented by hints of florals like geranium and clary sage, ending off with warm woody notes of sandalwood and patchouli.
With its memorable aroma and sophisticated allure, this sophisticated fragrance is perfect for anyone who wants to exude energy and confidence!
The Polo Est. 67 Eau de Toilette will retail for S$110 (40ml), S$124 (75ml), and S$156 (125ml). The fragrance will be available at BHG Bugis, BHG Bishan, Isetan Nex, Isetan Scotts, Takashimaya and Metro Woodlands from 28 April onwards.
Play An Interactive Game
Need new posts for your socials or just some intellectual fun? Why not get some inspiration by trying your hand at Ralph Lauren’s crossword puzzle?
At the pop-up, keep an eye out for an interactive LED screen to take part in a fun crossword game. You’ll be given 45 seconds to find 10 words that encapsulate the essence of the brand and the new perfume.
At the end of this game, you’ll get to take adorable photos with your loved ones. The snapshots will be compiled into a fun photobooth-style video, complete with a Polo 67 frame.
Scan the QR code that’ll be flashed on the screen in order to download the video, for a cute new Instagram story idea!
Redeem Exclusive Gifts
Not only will you get to check out the Polo Est. 67 Eau de Toilette at this event, you’ll also get to pick up other bestselling fragrances in the Ralph Lauren catalogue.
Your shopping spree will be rewarded with unique gifts-with-purchase – all the more reason to add some new fragrances to your collection!
Simply spend a minimum of S$100 to get an exclusive Polo 67 pouch with your purchase.
Plus, redeem a customisable Polo 67 cap and duffel bag, along with complimentary fragrance samples, with a minimum spend of S$200!
Customise Your Purchase
Available only at this pop-up, you’ll get to personalise your Polo 67 baseball cap and duffel bag with delicate embroidery, adding a special touch to your gift!
You can choose to decorate your gift with your initials or adorable motifs of your choice, all lovingly hand-embroidered by Pei (@pei.embroidery on Instagram) at this pop-up!
You’ll walk away with fashionable accessories that reflect your personal style, for a truly one-of-a-kind gift.
If you want your Polo 67 cap and matching duffel bag embroidered, head down to the pop-up during the following sessions to catch the artisan at work:
- 19 April: 7pm to 9pm
- 20 April: 3pm to 5pm, 7pm to 9pm
- 21 April: 2pm to 4pm
- 26 April: 7pm to 9pm
- 27 April: 3pm to 5pm, 7pm to 9pm
- 28 April: 2pm to 4pm
@dailyvanity Express your unique style and athletic spirit at this brand-new Ralph Lauren pop-up! 😍✨ You’ll get a first look at their latest fragrance, the Polo Est. 67 Eau de Toilette, and enjoy incredible gifts-with-purchase. ⚾️ Plus, you can even personalise your gifts with custom embroidered designs! 🌈 Click the linkinbio for the full scoop. 🔗 📍 Vivocity Central Court, Level 1 📆 Now until 28 April, 10am – 9pm daily #RalphLaurenSG #POLO67 #newfragrance popup@Ralph Lauren Fragrances
Polo Est. 67 Eau de Toilette Pop-Up
When: 15 to 28 April, 10am to 9pm daily
Where: VivoCity Central Court, Level 1 (near Dyson and H&M)
