We love a good brand collaboration, but sometimes, you just want to know what someone really uses. Rui En gets it. The actress-singer recently took to TikTok to share her honest beauty favourites – no sponsorships, no brand tags, just the products she genuinely can’t live without.
True to her effortless style, her picks are equal parts practical and personality-filled: think hardworking skincare, everyday makeup staples, and a few surprisingly affordable finds.
Ahead, we’ve rounded up all her top picks, giving you a backstage pass to her beauty routine – one that’s refreshingly real and completely unscripted.
Who is Rui En?
Credits: Channel8/Facebook, PocketOfMiracles
A familiar face to many Singaporeans, Rui En has long been a fixture in local entertainment. She first caught public attention back in 2002 with her memorable SingTel commercial alongside Jay Chou, before debuting as a singer under Hype Records and eventually joining Mediacorp the following year.
Since then, she’s starred in some of the network’s most well-loved dramas – from The Journey: A Voyage to C.L.I.F. – earning a reputation for her strong screen presence and quiet confidence.
Source: @wilderseas_29/Tiktok
While she was once known for her cool, reserved image, her more recent TikTok presence has revealed a lighter, more candid side. These days, fans get to see more of the Rui En behind the camera – witty, relatable, and refreshingly real. It’s this authenticity that makes her unsponsored beauty favourites all the more interesting.
Skincare
AESTURA AtoBarrier 365 Lotion
Rui En mentions that her skin sits in that tricky zone – sensitive, oily, and breakout-prone, yet still prone to dehydration.
The AESTURA AtoBarrier 365 Lotion has become her go-to because it manages to do what many products can’t – soothe, calm, and hydrate overnight without clogging pores or leaving a greasy film. It’s a rare find for anyone with oily skin that still needs serious moisture.
A K-beauty favourite among dermatologists and skincare lovers alike, this lotion is packed with barrier-strengthening ingredients like ceramides, cholesterol, and fatty acids – the essential trio for keeping your skin calm and balanced. Its lightweight texture makes it perfect for Singapore’s humidity, and it layers seamlessly under sunscreen or makeup.
AESTURA AtoBarrier 365 Lotion retails for S$43.20 and is available on the Olive Young website.
AESTURA Atobarrier 365 Hydro Essence
Lightweight, fuss-free, and designed to play nice under makeup – this is Rui En’s everyday essential. She uses the AESTURA 365 Hydro Essence every morning for its fresh, hydrating finish that preps the skin without feeling sticky or heavy.
Formulated with skin-loving ingredients like ceramide NP to strengthen the skin barrier, allantoin to soothe irritation, and hyaluronic acid to boost moisture, this essence keeps skin calm, balanced, and hydrated all day long.
Its lightweight, quick-absorbing texture makes it perfect for Singapore’s hot weather and ideal for oily or combination skin. It’s no surprise that this formula snagged first place in the 2021 Glowpick Awards, earning its spot as one of K-beauty’s most trusted barrier-boosting hydrators.
AESTURA Atobarrier 365 Hydro Essence retails for S$41.85 and is available on the Olive Young website.
Emma Lewisham Supernatural Blemish Serum
Finding a blemish treatment that doesn’t aggravate sensitive skin is practically a skincare miracle – and Rui En knows it. With eczema running in her family, she’s always cautious about ingredients that might trigger irritation, especially when it comes to potent “active” formulas.
Initially sceptical about Emma Lewisham’s Supernatural Blemish Serum, Rui En was pleasantly surprised to see a noticeable reduction in breakouts – all without any redness or flare-ups. For someone who avoids harsh actives, that’s saying a lot. Although on the slightly pricier side, she feels it’s worth it for sensitive, breakout-prone skin.
Powered by a live, patented probiotic strain – Micrococcus luteus, this serum helps balance the skin’s microbiome and prevents blemishes from forming.
Lightweight and gentle, it works in harmony with your skin’s natural pathways to calm, clarify, and strengthen the barrier – all while delivering lasting hydration. With its refillable dual-chamber design and science-backed formula, it’s an effective, fuss-free solution for sensitive, breakout-prone skin.
Emma Lewisham Supernatural Blemish Serum retails for S$120 for 60ml, and S$99 for the refill. Available on the SPACENK website.
ClearUp Microdarts for Acne
For those pesky pimples that seem to appear out of nowhere, Rui En relies on ClearUp Microdarts Pimple Patches. She reaches for them when a pimple is still forming, using the microdarts to target it before it fully erupts – a proactive move that saves her skin from extra irritation or redness.
These fast-acting pimple patches are designed specifically for blind pimples and whiteheads, working overnight to reduce inflammation and accelerate healing. Each patch contains 145 self-dissolving “needles” that penetrate gently to deliver an acne-fighting formula deep under the skin.
Made with an anti-scarring formula, the patches are 100% painless and non-irritating, making them easy to incorporate into any overnight skincare routine.
ClearUp Microdarts for Acne retails for S$16 and is available on TikTok shop.
Rael Miracle Patch: Invisible Spot Cover
When a pimple has already surfaced, Rui En turns to the Rael Miracle Patch to help manage it. She uses it to absorb the gunk from visible breakouts, giving her skin a protective layer throughout the day.
The patch is made with hydrocolloid, a clear material that shields skin from external impurities while drawing out excess oil and fluid. Designed as a seamless, daytime-friendly spot cover, it’s easy to wear under makeup or go about your day without noticing it.
Dermatologist-tested and gentle on skin, the Rael Miracle Patch offers a fuss-free way to support blemishes without touching or picking at them.
Rael Miracle Patch: Invisible Spot Cover retails for S$17.54 and is available on the iHerb website.
Makeup
Anastasia Beverly Hills Beauty Balm Serum Boosted Skin Tint in Shade 5
Especially when she’s travelling, Rui En swears by the Anastasia Beverly Hills Beauty Balm Serum Boosted Skin Tint. She loves how stick foundations are convenient on the go, and this one delivers a subtle glow with low-to-medium coverage, making it perfect for effortless, natural-looking skin.
The formula is lightweight and serum-like, gliding smoothly over the skin while evening out tone without feeling heavy. Its buildable coverage lets you go from a fresh, no-makeup look to slightly more polished, all while maintaining a radiant, dewy finish.
Ideal for anyone who wants quick, fuss-free coverage that still looks like skin, it’s become a staple in Rui En’s travel makeup kit.
Anastasia Beverly Hills Beauty Balm Serum Boosted Skin Tint retails for S$72 and is available at Sephora.
Hourglass Unreal Liquid Blush in Craft
If you’re wondering about the secret behind Rui En’s glow – like everyone else who asks her – it’s the Hourglass Unreal Liquid Blush in Craft. This serum-like liquid blush delivers a long-lasting, dewy finish, giving her cheeks a natural flush that doesn’t fade throughout the day.
The formula is lightweight and buildable, allowing for anything from a subtle tint to a more intense, sculpted look. Its smooth, blendable texture melds seamlessly into the skin, leaving a luminous, healthy-looking glow without any sticky residue.
Perfect for those who want a blush that feels effortless yet polished, it’s a reliable go-to in Rui En’s makeup routine.
Hourglass Unreal Liquid Blush retails for S$59 and is available at Sephora.
Out of Office Contour Pen
For a quick and fuss-free way to define her features, Rui En reaches for the Out-Of-Office Contour Pen. She loves that it’s affordable and easy to use, especially when it comes to sculpting her nose.
This double-ended, 2-in-1 contour and highlighter pen glides smoothly over the skin, allowing for precise application and buildable coverage.
Its creamy texture blends effortlessly, making it ideal for both subtle everyday contouring and more defined looks. Perfect for anyone who wants a no-fuss, budget-friendly way to enhance their natural features.
Out-Of-Office Contour & Highlight Duo Pencil retails for S$8.44 and is available on Yesstyle.
Makeup By Mario Soft Sculpt Shaping Stick in Medium Dark
For the rest of her face, Rui En turns to the Makeup by Mario Soft Sculpt Shaping Stick to give her features that extra definition. She uses it for “snatching” the rest of her face, creating sculpted cheekbones, jawline, and overall facial contour with ease.
This dual-ended stick features a creamy contour on one side and a built-in buffing brush on the other, making it easy to blend and shape on the go.
The formula is smooth and buildable, drying down to a natural matte finish that looks seamless on the skin. Available in seven shades, it’s perfect for both subtle daytime definition and more dramatic looks – a true must-have for effortless sculpting without the fuss.
Makeup By Mario Soft Sculpt Shaping Stick retails for S$62 and is available at Sephora.
Rare Beauty Positive Light Silky Touch Highlighter in Enlighten
Rui En keeps her glow game strong with Rare Beauty’s Positive Light Silky Touch Highlighter, a cult-favourite that she swears by for adding a natural radiance to her skin. She calls it one of the best powder highlighters for oily skin, and loves using it on the inner corners of her eyes and the high points of her face for a soft, radiant lift.
This weightless powder melts seamlessly into skin for a glass-like sheen, and even doubles as an eyeshadow for extra dimension. In girl math, that’s basically a two-for-one deal — versatility at its prettiest.
Rare Beauty Positive Light Silky Touch Highlighter retails for S$44 and is available at Sephora.
Anastasia Beverly Hills Lip Liner in Peach Amber
Rui En’s go-to for defining her pout is the Anastasia Beverly Hills Lip Liner in Peach Amber, a warm peachy nude that perfectly complements her everyday looks. She likes to slightly overline her cupid’s bow and blend it out with her fingers for that soft, diffused finish – no harsh lines, just effortlessly plush lips.
This full-pigment pencil glides on smoothly to shape and contour with precision, thanks to its creamy, wax-based formula that won’t feather or tug. The square-shaped design keeps it from rolling off your vanity (a small win we’ll take), and it’s vegan, cruelty-free, and free from parabens and sulfates.
Available in 22 versatile shades, it’s one of those makeup staples that proves lip liner is never optional.
Anastasia Beverly Hills Lip Liner retails for S$36 and is available at Sephora.
Anastasia Beverly Hills Lip Velvet in Peach Amber
Rui En pairs her lip liner with the Anastasia Beverly Hills Lip Velvet in Peach Amber, a match made in nude-lip heaven. She calls it the best matte liquid lipstick she’s ever tried – though she admits she wishes the shade range were a little wider. Still, it’s the one she always comes back to.
The Lip Velvet lives up to its name with a plush, mousse-like texture that delivers rich, full pigment and a true-matte finish – minus the dryness. It glides on effortlessly with its teardrop-shaped applicator, blurring lip texture for that soft-focus, your-lips-but-better effect.
Lightweight, comfortable, and polished in one swipe, it’s no wonder it’s earned a permanent spot in her makeup bag.
Anastasia Beverly Hills Lip Velvet retails for S$45 and is available at Sephora.
Haircare
EPRES Bond Repair Treatment
Once a week, Rui En gives her hair some extra TLC with the EPRES Bond Repair Treatment. She sprays it all over her dry, unwashed hair, having first poured the concentrate into the spray bottle, filling up the rest of the bottle with water, attaching the nozzle, and shaking it.
She leaves it on for at least 10 minutes, before shampooing and conditioning as usual. The ritual has noticeably changed her hair texture, giving it a softer, more manageable feel.
The treatment uses Biodiffusion bond repair technology to actively repair broken disulfide bonds, addressing chemical, mechanical, and environmental damage in a single, easy step. Safe for all hair types and clinically proven to be scalp-friendly, the formula continues to work even after your hair is dry.
Designed for convenience, using it one to two times a week provides stronger, healthier hair without overloading your routine.
EPRES Bond Repair Treatment retails for S$88 and is available on the Chez Vous website.
EPRES Healthy Hair Shampoo
Rui En complements her weekly bond repair treatment with the EPRES Healthy Hair Shampoo, a high-performance, quat-free formula designed to leave hair cleaner, lighter, and shinier than traditional shampoos.
Infused with the brand’s patented Biodiffusion bond repair technology, it helps protect all hair types from daily damage while gently removing oil, debris, and buildup. With a light scent of naturally derived vanillin, this shampoo adds a subtle, clean fragrance to your wash.
The dual-action hybrid formula allows for either a gentle cleanse or a deeper clarification, making it easy to tailor to your hair’s needs. Designed with easy-dispense bottles, maintaining healthy, resilient hair has never been simpler – a practical addition to any routine that pairs perfectly with bond-repair treatments.
EPRES Healthy Hair Shampoo retails for S$90 for 32oz and S$38 for 11.8oz on Amazon.
EPRES Healthy Hair Conditioner
Rui En pairs her shampoo with the EPRES Healthy Hair Conditioner, a quat-free, high-performance formula designed to leave hair lighter, shinier, and quicker to dry.
Free from sticky quaternary amines, the conditioner emulsifies when water is added, instantly smoothing strands without weighing them down — a fresh take on conditioning that’s effective for both hair and the planet.
Also infused with Biodiffusion bond repair technology, it helps smooth and detangle all hair types while boosting moisture and shine. The dual-action hybrid formula allows for either a rinse-out or leave-in treatment, and it’s lightly scented with naturally derived vanillin, the same as the shampoo.
Together with the shampoo and bond repair treatment, it completes a haircare routine designed for soft, resilient, and healthy-looking hair.
EPRES Healthy Hair Conditioner $90 for 32oz and S$38 for 11.8oz. Available on Amazon.
SOMEBYMI Cica Peptide Anti Hair Loss Derma Scalp Shampoo 
When she colours her hair, Rui En switches to the Some By Mi Cica Peptide Anti Hair Loss Derma Scalp Shampoo, a sulfate-free formula that helps maintain her colour while keeping her scalp balanced and healthy.
Infused with Cica and an 11-Peptide Complex, it soothes irritation and nourishes the scalp – perfect for post-dye care. The PHA-rich foam gently removes buildup, sebum, and dead skin cells without stripping away moisture or vibrancy. Silicone and sulfate-free, it’s a mild yet thorough cleanse that keeps both her hair and scalp happy long after salon day.
SOMEBYMI Cica Peptide Anti Hair Loss Derma Scalp Shampoo retails for S$26.90 and is currently available on promotion for S$21.52 at Watsons.
OUAI Detox Shampoo
When it comes to a deep clean, Rui En swears by the Ouai Detox Shampoo – her favourite sulfate-free clarifying shampoo for washing away styling product buildup without stripping her hair.
Infused with apple cider vinegar to exfoliate and hydrolysed keratin to strengthen and smooth strands, it tackles dirt, oil, and residue while keeping colour intact. Its gentle chelating agents remove hard water deposits and impurities, leaving hair soft, shiny, and manageable.
Lightly scented with Melrose – a delicate rose fragrance with hints of bergamot, lychee, cedarwood, and white musk – it’s perfect for a once-a-week detox when hair feels weighed down or lacking bounce.
OUAI Detox Shampoo retails for S$56 (300ml) and S$26 (89ml) and is available at Sephora.
Color WOW Chris Appleton Money Masque
Another product Rui En reaches for just after colouring her hair is the Color WOW Chris Appleton Money Masque, which she uses as a daily conditioner to keep her strands hydrated, glossy, and healthy-looking.
This deep hydrating mask is packed with Mediterranean plant-based proteins, antioxidants, vitamins, and minerals to nourish and strengthen strands while enhancing shine. After shampooing, she applies a generous amount, massages it through her hair, leaves it on for 3 to 5 minutes, and rinses thoroughly.
Recommended for use every two to three shampoos, it’s her secret to maintaining that luxurious, expensive-hair look post-colour.
Color WOW Chris Appleton Money Masque retails for S$89.99 and is available on the iHerb website.
It’s a 10, Miracle Leave-In Product
Rui En swears by the It’s a 10, Miracle Leave-In Product, calling it the best leave-in she’s ever tried. It’s her go-to for keeping hair nourished, protected, and manageable between washes.
This multitasking formula does 10 things instantly: it nourishes, detangles, restores shine, reduces frizz, protects hair colour, offers thermal and UV protection, helps replace lost proteins, enhances natural body, and helps prevent split ends.
Spray it evenly from mid-shaft to ends on towel-dried hair, comb through, and style as desired – no rinsing needed, just effortless, healthy-looking hair every time.
It’s a 10, Miracle Leave-In Product retails for S$33.66 and is available on the iHerb website.
Phillip Kingsley Elasticizer
Rui En reaches for the Philip Kingsley Elasticizer when she wants an extra boost of moisture and manageability for her hair. Known as the world’s first pre-shampoo conditioning treatment, it’s a celebrity favourite thanks to its ability to add elasticity, bounce, and shine while reducing breakage.
Applied before shampooing, the formula luxuriously nourishes hair from root to tip, leaving strands smoother, softer, and healthier. Lightweight yet deeply conditioning, it’s ideal for dry or colour-treated hair, making it a hero product in Rui En’s haircare routine for maintaining strong, glossy, and resilient locks.
Phillip Kingsley Elasticizer retails for S$171 for 1000ml, S$65 for 150ml, and is available on the Selfridges website.
Kérastase Elixir Ultime Shine Enhancing Hair Oil
Though she’s not a fan of the new packaging or scent, Rui En still swears by the Kérastase Elixir Ultime Shine Enhancing Hair Oil for its luxurious, nourishing results. This versatile, leave-in oil adds illuminating shine to dull or frizzy hair while keeping strands soft and manageable.
Enriched with wild and French Camellia oils, it strengthens and protects the hair fibre, delivers radiant gloss, and even acts as a thermal protector during styling. Lightweight and fast-absorbing, it transforms unruly hair into smooth, polished locks.
Plus, with its eco-conscious bottle and refill options, it’s indulgent haircare with a conscience.
Kérastase Elixir Ultime Shine Enhancing Hair Oil retails for S$86 and is available at Sephora.
Featured image credits: The Straits Times, @wilderseas_29/TikTok
