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Japanese girls are renowned for their unwavering commitment to flawlessness, evident in their attention to every aspect of their appearance, including their resilient bangs that withstand even the strongest winds.

Rumours have long swirled about the meticulous morning rituals of these Japanese beauties, but what if there’s a secret shortcut they’re not telling us? A shortcut like… a skincare powder you can actually wear to bed?

Intrigued? Keep reading!

How Does This Instagram-Viral Skincare Powder Actually Work?


Benefits listed below ⬇️ Wear this to look perfect for your man in the night? 🌙🤔 Would you do that? COMMENT BELOW ⬇️ For whatever reason, I love this beauty innovation! ☀️⭐️💤🌙 Product used: 1️⃣ SANA Japan Suhada Kinenbi 素肌記念日 Skincare Powder 24h 1. This is a “skin care powder” that can be comfortably used for 24 hours a day, which is expected to cover effect, skin care effect and sebum adsorption effect, without noticeable makeup wearing. 2. You can naturally cover the texture and unevenness of your makeup. If you use after skin care at night, it covers dullness and stickiness, and moist and smooth. 3. It contains moisture rich rosehip oil, 3D hyaluronic acid, vitamin C derivative, rose flower extract, and squalane for skin nourishment. 4. With “filter ingredient” to protect your skin against damage from environmental factors, for example, dust and smoke. 5. There is no need* to remove makeup, simply have a face wash and ready for bed. It is recommended for those who likes natural makeup and wants to keep clean for 24 hours. 6. Mineral-oil free. Talc free. 2️⃣ Club Yuagari Suppin Powder Pastel Rose Scent #japanesemakeup #makeup #cleangirlmakeup #foryou #fypシ #explorepage #japanesegirl #jbeauty

♬ glue song – ・❥・

The talk of the town is none other than the SANA Japan Suhada Kinenbi Skincare Powder 24h.

According to Kyurin (@kyurindiary on TikTok), this innovative “skin care powder” boasts 24-hour wearability, and it offers coverage, skincare benefits, as well as sebum absorption without the weight of traditional makeup!

Viral japanese skincare powder

Credits: @cocette_select/TikTok

Enriched with moisture-rich rosehip oil, 3D hyaluronic acid, vitamin C derivative, rose flower extract, squalane, and a unique “filter ingredient,” it not only nourishes and brightens but also shields your skin from environmental aggressors like dust and smoke. And here’s the kicker. You can wear the powder to bed!

Featuring transparent pearls for a natural, flawless finish that adapts to your skin angle, it effortlessly conceals pores and dullness. Whether you’re applying it alone or as part of your morning routine, it naturally evens out your skin tone and enhances your skin’s clarity.

Viral japanese skincare powder

Applied after your nighttime skincare routine, it not only covers dullness but also provides extra moisture to your skin, all while absorbing excess sebum as you sleep.

Simply cleanse your face, apply the powder, and you’re ready to hit the pillow without compromising your skincare!

Viral japanese skincare powder

Credits: @cocette_select/TikTok

Perfect for those who love the natural look, this talc-free, mineral-oil-free powder ensures that you look picture-perfect all day.

What Are People Saying About This Powder?

Francesca, known as @workingwithmonolids on YouTube, recently shared her experience using the SANA Japan Suhada Kinenbi Skincare Powder 24h for seven consecutive days, wearing it overnight. Here’s her verdict:

She found the light floral scent of the powder to be quite enjoyable, adding a pleasant touch to her nightly skincare ritual without being overwhelming.

Regarding its performance, Francesca was impressed with the powder’s ability to keep her face shine-free throughout the night, thanks to its exceptional oil-absorbing properties. This resulted in waking up to a matte complexion every morning.

Crucially, the powder did not cause any breakouts for Francesca. This was particularly reassuring given her cautious approach to new skincare products since she has acne-prone skin!

As for @jac_letitbe on TikTok, this powder is a must-have for spontaneous nights out or crashing at your boyfriend’s place, since no removal is needed!

This powder delivers a flawless matte finish and excellent oil control, earning it a well-deserved 5-star rating. Additionally, she adores the delightful floral scent that adds a luxurious touch to her beauty routine.

Is It Truly Safe to Use This Powder Overnight?

Viral japanese skincare powder

Credits: @cocette_select/TikTok

Given that this powder does not contain pore-clogging ingredients, it is generally safe for most individuals to use it overnight. Its non-comedogenic nature ensures that it won’t trigger acne breakouts.

However, it’s worth noting that this powder contains fragrances. Therefore, if you have highly sensitive skin, you should consider consulting your dermatologist or conducting a patch test before leaving the powder on overnight.

It’s always good idea to take extra precautions by conducting a patch test before adding a new product to your nighttime skincare routine.

Just apply a small amount of the product to a hidden area of your skin, like your inner forearm, and give it 24 hours to see if any negative reactions occur. If you experience any redness, itching, or irritation, it’s best to avoid using the product on your face overnight!

Explore The Range

SANA Suhada Kinenbi Skin Care Powder – Baby Milk Tea Scent

Viral japanese skincare powder

Capture the warmth and comfort of childhood memories with this powder’s tender baby milk tea aroma. Its silky-smooth texture leaves you with a fresh, youthful complexion and a subtle flush of nude pink that flatters every skin tone.

SANA Suhada Kinenbi Skin Care Powder – Floral Blend Tea Scent

Viral japanese skincare powder

Escape into a peaceful garden with this powder’s ethereal blend of blooming florals. As the fragrance lingers, the powder’s lightweight formula effortlessly refines your complexion, leaving you with a naturally radiant, nude pink finish.

SANA Suhada Kinenbi Medicated Whitening Skin Care Powder

Viral japanese skincare powder

Formulated with tranexamic acid, pearl extract, and pearl powder, this medicated powder targets dullness and uneven skin tone.

It helps to brighten and illuminate your complexion, revealing a more radiant and luminous appearance. The gentle white tea scent also adds a calming touch to your skincare ritual!

Where to Find the Products?

  • SANA Suhada Kinenbi Skin Care Powder (Baby Milk Tea Scent and Floral Blend Tea Scent) retails for S$29.42 is available on Shopee.
  • SANA Suhada Kinenbi Medicated Whitening Skin Care Powder retails for S$25.90 on is available on Shopee. A discount is offered at the time of writing. Tap in to see updated price!
  • SANA Suhada Kinenbi CC Cream retails for S$25.90 and is available on Shopee. A discount is offered at the time of writing. Tap in to see updated price!

Featured image credits: @kyurindiary/TikTok, @cocette_select/TikTok