Serena Williams Launches a Beauty Brand With Long-Lasting and Hydrating Makeup Products

After dominating the tennis court for years, tennis legend Serena Williams is stepping onto a whole new playing field—makeup.

No one understands the struggle of wearing makeup during sports more than Serena herself. She either sweats it all off, or ends up wiping the makeup she has on away.

With how quickly things happen after she lands the winning hit, she barely has any time to get ready for the press conferences that come after. With all those cameras pointed her way, it’s only natural for her to want to look her best.

That was what inspired the birth of her newly launched beauty line, WYN BEAUTY.

Serena Williams’ New Beauty Brand

WYN BEAUTY promises a combination of high-performance products that’ll last through all that perspiration, and an all-inclusive shade range catering to different skin tones.

Every product comes in a clean, lime-green packaging, the colour of a tennis ball. Whether it is to pay homage to Serena’s tennis career or stand out from the other makeup lines saturating the market, there’s no denying it stands out from its competitors.

Read on for more about WYN BEAUTY and where to shop their products.

Featuring You Hydrating Skin Enhancing Tint SPF 30

Most foundations might be too heavy to be worn during sports. Skin tints, on the other hand, offer a breathable finish that evens your skin tone without weighing down on your skin.

WYN BEAUTY’s Featuring You Hydrating Skin Enhancing Tint combines long-lasting hydration with sun protection for a natural, buildable finish.

Its lightweight formula comprises of the Truly Unstoppable HydraComplex, which provides up to 72 hours of hydration, as well as an invisible SPF 30—no need to worry about it leaving a white cast!

This vegan skin tint comes in a range of 36 versatile shades, catering to varied skin tones.

MVP: Most Versatile Pigment Multifunction Lip & Cheek Color

If you want to save some space in your gym bag for other training essentials, this multi-functional lip and cheek pigment might pique your interest.

It’s a longwear colour pigment that can be used on the lips and cheek, offering an effortless yet cohesive look with just one swipe of the product.

Don’t worry about it feeling too heavy on your skin. It has a comfortable satin finish that blends smoothly into your skin and lips. Its Truly Unstoppable HydraComplex also guarantees 72 hours of hydration.

The most important part? Its smudge-resistant gel formula will not budge no matter how much you perspire. Choose your favourite from eight wearable shades.

Nothing To See Soft Matte Creamy Concealer

Many people struggle with the dilemma of whether they should wear matte products when they’re sweating it out. While the mattifying finish can keep the oil and shine at bay, some products with matte finishes feel heavy and dry on the skin.

You won’t have that problem with WYN BEAUTY’s Soft Matte Creamy Concealer. Its cream-to-powder formula is formulated with its Truly Unstoppable HydraComplex that delivers up to 72 hours of hydration.

Offering buildable, medium coverage, this concealer comes in 20 shades. You can apply it sheer for a natural finish or layer it for higher coverage.

Big Vision Lengthening & Defining Tubing Mascara

With a flake-resistant and smudge-resistant formula that lasts up to 24 hours, this 2-in-1 mascara lengthens and defines your lashes with its double-arched brush, which gets into all the difficult-to-reach corners.

It’s vegan-friendly and is ophthalmologist-tested, so it’s safe for use even on sensitive eyes!

No Words Needed Lip Serum

Opt for a “no makeup” makeup look with the No Words Needed Lip Serum. Its lightweight and comfortable formula promises to hydrate your lips for up to 24 hours, softening it with a high-shine finish.

Layer it above the other matte and satin lip products in this collection for a pigmented glossy pout.

Yes, it is also non-sticky so you don’t have to worry about your hair sticking to it mid-workout.

Glideline Waterproof Liquid Eyeliner

If you want your eyeliner game to stay strong even through all that perspiration, WYN BEAUTY’s Glideline Waterproof Liquid Eyeliner might be the way to go.

It offers a pigmented semi-mattte finish that is waterproof, smudge-proof and sweat-resistant, lasting up to 24 hours. You know your eyeliner will be snatched with its ultra-precise felt tip applicator!

Glideline Longwear Eye Pencil

For a more natural eye makeup look, the eye pencil is a good alternative to the pigmented liquid liner.

With a transfer-resistant formula that glides on seamlessly, this versatile all-in-one eye pencil comes with a sponge-tip applicator and sharpener to create both flawless, precise lines and blurred, smokey looks.

Say Everything Max Intensity Featherweight Lipstick

Achieve intense colour payoff with a feather-like, satin finish with the WYN BEAUTY Say Everything Max Intensity Featherweight Lipstick.

The impressive juxtaposition of this lipstick offers full-coverage pigmentation while feeling like there’s nothing on your lips!

Choose from a selection of 10 shades, ranging from wearable mauves to bold reds.

Word of Mouth Max Comfort Matte Lipstick

Who says matte lipsticks aren’t comfortable on the lips? With WYN BEAUTY’s Word of Mouth Max Comfort Matte Lipstick, you get bold lip colours with all-day hydration.

Don’t be afraid to sport a bold lip on the court—this lipstick comes in 10 varying shades for you to experiment with.

Taking Shape Brow Shading Pencil

Sometimes, all we need to look presentable is a good eyebrow pencil to frame our face. If you’d rather leave the colours and eye makeup for other occasions, the Taking Shape Brow Shading Pencil might be the only product you need.

With its triangle tip, create fine, hair-like strokes, blending them out for a natural finish. The grooming spoolie is attached to the other end of the pencil.

This brow pencil comes in three natural shades.

Unfortunately, this collection is not yet available in Singapore. It retails on wynbeauty.com and ulta.com, which do not ship to Singapore. To shop these products, you can utilise a parcel-forwarding service like vPost.