As Singapore marks its 60th birthday, there’s no better time to shine a light on the local beauty brands that have grown alongside our nation, many of which started humbly and are now making waves both at home and abroad.
From heritage-rooted formulations to modern innovations backed by science, these brands reflect the heart of what it means to be Singaporean: resourceful, resilient, and refreshingly real.
Here are the Singapore beauty brands Daily Vanity‘s proud to celebrate this SG60 – and think you should too.
Kyor
Why juggle powders, pills, and potions when one jelly can do it all? That’s the philosophy behind KYOR, a homegrown brand on a mission to streamline self-care without compromising on results.
After nine months of research, testing, and formulating, KYOR launched Outglow, a tasty, travel-friendly jelly strip that delivers real skincare benefits from within.
Our Pick: Outglow
Formulated with a Tri-Factor approach – Repair, Re-activate, and Protect – Outglow delivers a powerful blend of collagen, ceramides, and L-glutathione to firm skin, boost radiance, and guard against UV damage.
It’s low in calories (just 8kcal) and sugar (0.1g), making it an easy habit to maintain. Plus, fans rave about the yummy taste and convenience. Once you try it, you’ll wonder why skincare ever felt so complicated.
KYOR Outglow retails for S$89 (1 box, 15-day supply), S$149 (2 boxes, 30-day supply), and S$399 (6 boxes, 90-day supply) at KYOR.
Bee Choo Origin
Started from the humble balcony of her HDB flat, founder Mdm Cheah Bee Chew set out to create effective, affordable solutions for hair loss, oily scalp, and dandruff – issues many of us in Singapore are all too familiar with.
Fast forward 25 years, Bee Choo Origin has become a household name in scalp wellness, with over 1.8 million treatments performed and a network of 180 outlets across Asia.
Our Pick: Signature Herbal Treatment
A 100% natural, herbal scalp treatment using a proprietary blend of TCM herbs like ginseng, dang gui, and he shou wu to detox, rebalance, and nourish the scalp.
Bee Choo Origin Signature Herbal Treatment is priced from S$40 to S$78. Book your appointment here.
ROMI Beauty
Founded by Yoyo Cao, Arissa Cheo, and Lin Ting, ROMI Beauty was created for the modern woman – someone who wants to look good without overcomplicating her routine. Inspired by the Latin word for “dew of the sea,” the brand embodies versatility, freedom, and fluidity.
Their multi-functional, clean beauty essentials streamline your routine while keeping things skin-loving and sustainable.
Our Pick: Dream Skin Tint
A hydrating, SPF-infused tinted moisturiser that evens out skin tone with a lightweight, buildable finish, great for those no-fuss, out-the-door mornings.
The Dream Skin Tint retails at S$53.03 on Romi Beauty.
ést.lab
Born from Estetica Group’s decades of experience in beauty and backed by second-generation leadership, ést.lab blends clinical-grade actives with Asian skin sensitivities in mind.
Founded by Maggie Png and now led by daughter Karen Lam, the brand continues its legacy of science-driven, effective skincare, bridging the once “unbridgeable gap” between beauty and science.
Our Pick: SG60 Limited Edition Otterly Clear Pimple Patches
Infused with niacinamide, Centella Asiatica, and zinc to calm and heal blemishes, these adorable otter-shaped patches are your National Day skin saviours.
SG60 Limited Edition Otterly Clear Pimple Patches are available as a gift with S$60 nett spend on ést.lab. Plus, enjoy S$60 off when you build your own SG60 ést-ssential Kit.
Sahur’s Art
Founded by local makeup artist Sahur Saleim, Sahur’s Art champions unfiltered beauty with vegan, cruelty-free products designed to withstand Singapore’s heat and humidity.
From recyclable packaging to skin-positive messaging, the brand blends purpose with performance, making it a go-to for fuss-free, flattering makeup that lasts all day.
Our Pick: Corporate Baddie Bundle
Your five-minute face: a creamy complexion pen, lip butter, and blush balm that together give you a polished, put-together look with zero effort.
The Corporate Baddie Bundle retails for S$73.90 on Sahur’s Art.
Allies of Skin
Born out of founder Nicolas Travis’ personal journey of healing after a traumatic facial injury, Allies of Skin was created with one goal: to make high-performance skincare that truly delivers.
Driven by science and rooted in empathy, the brand is known for its “Supercharged Clinical” formulas – potent blends of actives like growth factors, peptides, and encapsulated retinoids – that tackle multiple skin concerns in a single step.
Every product is rigorously tested, pushing the boundaries of efficacy without compromising on safety.
Our Pick: Multi Peptides & GF Advanced Lifting Serum
A firming, wrinkle-reducing serum powered by 3% growth factors and 9% peptides to visibly lift the face, neck, and eye area.
Allies of Skin Multi Peptides & GF Advanced Lifting Serum retails for S$70 (7ml) and S$255 (50ml) on Allies of Skin.
Handmade Heroes
What began as founder Lynsey Lim’s DIY experiment in her kitchen has grown into an award-winning brand known for clean, conscious beauty.
Handmade Heroes crafts every product in-house, staying true to its promise of 100% natural, vegan, and cruelty-free formulations, free from synthetic nasties. The best part? It’s proudly Singaporean, Halal-certified, and globally loved.
Our Pick: The Scrub & Smooch Lip Care Kit
A three-piece lip care set featuring the cult-favourite lip scrub, nourishing mask, and a dual-ended massager for smoother, softer lips. Even actress Lily Collins is a fan!
The Scrub & Smooch Lip Care Kit retails for S$30.80 on handmadeheroes.com.
MIRIQA
Founded by husband-and-wife duo Geraldine Lim and Winthrop Wong, MIRIQA is a Singapore-based brand redefining beauty and wellness from within.
With roots in the pharmaceutical industry, they’ve pioneered drug-free nutraceuticals that nourish your hair, skin, and sleep – backed by science, not hype. Every ingredient is carefully sourced and encapsulated in Singapore to ensure safety, efficacy, and real results.
Our Pick: Professional Hair Nutrition Supplement
A 100% drug-free supplement formulated with tocotrienol, tripeptide collagen, saw palmetto berries, keratin, and biotin to reduce hair loss, boost growth, and enhance shine. Suitable for both men and women.
Professional Hair Nutrition Supplement retails for S$128 (1 box of 60 capsules) on MIRIQA.
Related read: Are Hair Loss Supplements a Hoax? Singaporean Doctor Has Surprising Facts to Share
IDS (Innovative Dermatological Solutions)
Founded by veteran aesthetic doctor Dr SK Tan, IDS brings clinical expertise into your skincare routine with high-performance formulas that rival prescription treatments, minus the harsh side effects.
Whether you’re tackling acne, pigmentation, or signs of ageing, IDS offers science-led solutions designed to help you feel confident in your own skin.
Our Pick: Clarity
A hydroquinone-free pigmentation cream powered by patented Neulastin™ technology to visibly brighten, even out skin tone, and fade dark spots gently but effectively.
Clarity retails for S$204.92 on JYX.shop. DV readers can also enjoy 15% off when you register an account with JYX.shop and use the promo code DVJYX15.
Sigi Skin
Founded by Xenia Wong, Sigi Skin blends K-beauty know-how with a commitment to sustainability. From waterless formulas to recyclable packaging, this vegan, cruelty-free brand is redefining what clean beauty looks like in Singapore’s skincare scene.
With sensorial textures and skin-loving ingredients, Sigi Skin makes everyday skincare feel like self-care, without compromising the planet.
Our Pick: Butter Glaze Lip Jelly
A nourishing, peptide-infused lip treatment that hydrates, plumps, and smooths – fragrance-free and perfect for even the most sensitive lips.
Pair it with the Butter Glaze Lip Jelly MagSafe Phone Holder for chic lip care on the go.
Butter Glaze Lip Jelly retails for S$32 on Sigi Skin.
Nodspark
Credits: @mrsytooge/Instagram
Founded by mum-preneur Eugenia Ye-Yeo, Nodspark was born out of the need for quick, mess-free manicures that don’t sacrifice style. Their easy-to-apply nail wraps require no drying time and last up to a week, ideal for busy bees and frequent flyers.
From chic neutrals to playful prints (plus petite sizes for kids!), there’s something for every mood and moment. Bonus: they’ve got time-saving lash options too, like magnetic lashes and pre-glued Lazy Lashes.
Our Pick: Singapore Spirit Bundle Pack
A limited-edition set of four nail wrap designs inspired by Singapore’s vibrant culture – perfect for gifting or wearing your local pride on your fingertips.
The Singapore Spirit Bundle Pack retails for S$52 (U.P. S$66) on Nodspark.
