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Shiseido’s iconic Vital Perfection Advanced Cream has recently gotten a fresh revamp, which calls for a celebration!

This month, Shiseido is launching Journey of Potential, a multi-sensory pop-up experience to take you behind the scenes of this renowned brand.

The pop-up experience will be at 4 Jiak Chuan Road from 22 to 29 February 2024. It will be open from 10am to 9pm, and admission is completely free! Plus, you can redeem a complimentary drink when you sign up at the door.

We’ve got all the details you need, so read on to check out all the highlights of this event.

Wander Through A Digital Safflower Field

At this event, you’ll be transported to the idyllic flower fields of Japan with this one-of-a-kind interactive experience.

Immerse yourself in a digital field of Mogami safflowers in full bloom, a flower exclusive to Japan’s Yamagata Prefecture.

You’ll also enjoy a behind-the-scenes journey, from the harvest of these precious flowers to the process of Shiseido’s skincare research.

After conducting extensive research, Shiseido found that safflowers help to boost your skin’s nutrients and revitalise your skin’s youthful radiance, so you can get firmer, brighter, and more lifted skin.

Hence, the brand’s Vital Perfection line is infused with this enchanting blossom, through Shisedo’s unique SafflowerRED™ technology!

Get A Personalised Skin Diagnosis

In line with the spirit of Omotenashi, Japanese hospitality, you’ll be treated to a personalised, in-depth skin diagnosis with Shiseido’s cutting-edge visualiser technology.

With your newfound understanding of your skin, you’ll get to explore the brand’s best-selling age-defying skincare collection through a new lens!

You can also enjoy a complimentary 10-minute hand massage to experience the revamped cream.

Write A Heartfelt Letter (Complete With Elaborate Wax Seal!)

Credits: @hiergoods.co/Instagram

This event will feature a live wax seal bar, courtesy of local stationery studio Hier Goods!

Take a moment for some mindful reflection and pen down your thoughts in a letter for yourself or a loved one.

Then, seal it with an elaborate wax seal, and allow yourself to connect with others through this thoughtful handwritten letter.


Shiseido has launched Journey of Potential, a pop-up experience to take you behind the scenes of its revamped Vital Perfection Advanced Cream!✨ Enjoy a complimentary hand massage, drink, and more when you visit. 📲Tap on the link in bio for all the deets! Journey of Potential by Shiseido 📍4 Jiak Chuan Road 🗓️ 22 February to 29 February 2024, from 10am to 9pm daily #ShiseidoSkincare #VitalPerfection #PotentialHasNoAge #Shiseido #popup #wheretogosg #sgpopups #beautypopup

♬ Écoute Chérie – Vendredi sur Mer

Journey of Potential by Shiseido
Where: 4 Jiak Chuan Road
When: 22 February to 29 February 2024, from 10am to 9pm daily