To help beauty brands and marketers stay ahead, Daily Vanity presents its 12th annual Beauty Consumer Report: an in-depth, data-driven guide based on responses from 442 Singapore-based beauty consumers, spanning Gen Z, Zillennials, Millennials, and Gen X.
Whether you’re planning your next campaign, exploring new product development opportunities, or deciding where to invest your ad dollars, this is the one report you don’t want to miss.
What’s Inside the Beauty Industry Consumer Behaviour Report 2026
Here’s what you’ll uncover when you download the full report:
Consumer Profile and Preferences
- Skin type breakdown
- Top 10 beauty concerns overall
- Skincare, makeup, haircare, and body care concerns (ranked)
- Product usage habits (e.g. top base makeup, lip, hair care products)
- Morning vs. night skincare routines
Buying Behaviour and Platforms
- Where consumers search for product and service reviews
- Top most-used apps
- Top promotion mechanics that drive purchases
- Top sales festivals that convert shoppers
Content and Influencer Insights
- Whether they watch beauty livestreams and where
- Do they trust influencer and livestreamer recommendations?
- What they do after seeing a product endorsed by a creator
- Top trusted local beauty influencers
- Top trusted overseas beauty influencers
- Top trusted local livestreamers
- Top trusted websites for beauty content
How Daily Vanity Can Help You?
Find out how we can help you reach your target audience through:
- Authentic reader reviews on our platform and e-commerce Popular!
- Engaging social media videos with guaranteed views
- Affordable customised insights that cost less than $2,000
Receive Your Free Beauty Industry Consumer Behaviour Report Here
If you’re a marketer, brand owner, or agency looking to connect meaningfully with beauty consumers in Singapore, this is your playbook. Don’t just guess – know what Singapore’s beauty consumers want.
Receive your FREE copy of our 2026 Singapore Beauty Industry Consumer Behaviour Report by filling in the form below.
