Receive Your Free Beauty Industry Consumer Behaviour Report Here
Download your FREE copy of our 2025 Singapore Beauty Industry Consumer Behaviour Report today.
In 2025, Singapore’s Beauty & Personal Care market is projected to generate a revenue of US$1.29 billion, with online sales making up 49.5% of total revenue. While Personal Care remains the largest segment at US$563.27 million, the market is evolving, and consumers are growing more discerning.
To help beauty brands and marketers stay ahead, Daily Vanity presents its 11th annual Beauty Consumer Report: an in-depth, data-driven guide based on responses from 418 Singapore-based beauty consumers, spanning Gen Z, Zillennials, Millennials, and Gen X.
Whether you’re planning your next campaign, exploring new product development opportunities, or deciding where to invest your ad dollars, this is the one report you don’t want to miss.
What’s Inside the Beauty Industry Consumer Behaviour Report 2025
Here’s what you’ll uncover when you download the full report:
Consumer Profile and Preferences
- Skin type breakdown
- Top 10 beauty concerns overall
- Skincare, makeup, haircare, and body care concerns (ranked)
- Product usage habits (e.g. top base makeup, lip, hair care products)
- Morning vs. night skincare routines
Buying Behaviour and Platforms
- Where consumers search for product and service reviews
- Top 5 most-used apps
- Top 5 promotion mechanics that drive purchases
- Top 5 sales festivals that convert shoppers
- Opinions on Buy Now, Pay Later (BNPL) for products and services
Content and Influencer Insights
- Top 10 types of beauty content consumers want
- Whether they watch beauty livestreams and where
- Do they trust influencer and livestreamer recommendations?
- What they do after seeing a product endorsed by a creator
- Top 5 trusted local beauty influencers
- Top 10 most trusted websites for beauty content
Brand Loyalty and Trust
- Top 10 reasons consumers switch beauty brands
- Top 10 factors that help brands build trust
- 2025’s most trusted brands and service providers:
– Top 20 Skincare, Makeup, and Haircare Brands
– Top 10 Facial and Hair Salons
– Top 5 Slimming, Hair Removal, Lash, and Brow Salons
How Daily Vanity Can Help
Find out how we can help you reach your target audience through:
- Engaging social media videos
- In-depth editorial coverage
- Authentic reader reviews on our platform and e-commerce
Receive Your Free Beauty Industry Consumer Behaviour Report Here
If you’re a marketer, brand owner, or agency looking to connect meaningfully with beauty consumers in Singapore, this is your playbook. Don’t just guess – know what Singapore’s beauty consumers want.
Download your FREE copy of our 2025 Singapore Beauty Industry Consumer Behaviour Report today.
