Rising Thai Fragrance Brands To Shop During Your Next Bangkok Trip

Something delicious is in the air, and it’s coming straight from Bangkok.

Thailand’s fragrance scene is blossoming and quickly becoming one of the most exciting in the region. Featuring upstart local brands crafting scents that could easily compete with the big international names, every bottle offers a personal touch steeped in Thai heritage.

The best parts? When you’re back in Bangkok for a holiday, you can easily discover these artisanal perfumes in person, without shipping fees and the torturous wait. Just spritz, fall in love, and take one home with you.

PAÑPURI

The vibe: Nature’s luxurious gifts, brought to you.

Known for its holistic approach to beauty and wellness, Panpuri’s fragrances reflect the essence of Thai nature and rituals. Using organic essential oils and elegant packaging, each spritz of perfume feels equal parts indulgent and memorable.

Their fragrance catalogue also features solid perfumes, body lotion, candles, and bath and body oils for a deluxe spa experience that can be carried anywhere.

Bestseller: Andaman Sails Eau de Parfum Extract Perfume Oil

This green scent captures a tranquil beach getaway in a bottle. Opening with bright notes of Bergamot and Green Tea, the scene is beautifully balanced by the warmth of Sandalwood and a spicy dash of Nutmeg. It’s best worn on sunny days or when you find yourself daydreaming about them.

Andaman Sails Eau de Parfum retails for THB 3950 or ~S$157 (50ml) and is available online on Panpuri.

Mith Bangkok

The vibe: Instagrammable. Conceptual. Stories in a bottle.

If you’re looking for something conceptual and Instagrammable, Mith is the way to go. Founded by Phurit “Tay” Bhirombhakdi, the brand seeks to craft Thai scents that narrate bold, emotional stories.

Each sleek and minimalist bottle houses fragrances that explore different layers and textures, all while being unisex and inspired by local memories and cultural references.

Bestseller: Nude

Nude is a soft, clean, musky scent that’s every bit addictive. The fragrance lingers close to your skin, inviting others to lean in for a closer whiff.

Kicking off with a burst of juicy Pear and Peach, it gradually unfolds into delicate Peony and Lily Of The Valley florals with a whisper of Musk. Gently grounded by sensual Tonka Bean and Vetiver, this scent imparts an intimate experience that feels deeply personal to everyone.

Mith Bangkok Nude’s price is unavailable.

Butterfly Thai Perfume

The vibe: Nostalgia. Playful. Proudly local.

If you spent your childhood in Southeast Asia, the fragrances from Butterfly Thai Perfume are sure to evoke cherished memories.

With its charming packaging and traditional Thai floral and powdery scents, this brand brings a touch of nostalgia with a youthful flair. Their prices run comparitively low, so you may find yourself picking up a few bottles.

Bestseller: Incense Oud

Oud Incense is a striking and complex fragrance that exudes richness and sophistication. It opens with a bright burst of Lime and Bergamot, subtly shadowed by Gunpowder. With time, it reveals warm, resinous notes before landing on sweet and smoky two-year-aged Incense.

Beautifully combining Oud, Cinnamon, and Honey, this fragrance is deep, dark, and a perfect partner for rich evenings.

Oud Incense retails for THB 2590 or ~S$102 (60ml) and is available on Butterfly Thai Perfume.

Borom

The vibe: The cool and fresh take on heritage.

Borom draws inspiration from the rich traditions of Thai royalty and vintage style, giving them a contemporary twist through skilled craftsmanship. Their fragrances are elegant and sophisticated with a modern edge, perfect for those who appreciate cultural narratives presented in a fresh light.

Bestseller: Vanilla At First Sight

Sweet, soft, and a little flirty, Vanilla At First Sight has become a crowd favourite since its launch in the 2025 Vanilla Collection. Selling out in its first 60 days, this fruity gourmand stars Vanilla, accompanied by Mandarin, Peach, and a hint of Ginger that melts into a powdery, airy finish.

It’s gentle yet seductive, never overpowering or cloying, and leaves a delicious trail that lasts all day. Wear this on a first date for a gentle, inviting impression; it’ll leave you with compliments and a night to remember.

Vanilla At First Sight’s price is unavailable.

Voyager by Siam 1928

The vibe: Clean and fresh scents for the modern explorer.

Voyager’s fragrances are designed for artists on the go. Each fragrance draws inspiration from various mediums, from travel destinations to human experiences and memories to even songs, all while showcasing exquisite Thai craftsmanship.

With their sleek, minimalist bottles and vintage artistic aesthetic, these fragrances are a match made in heaven for scent enthusiasts.

Bestseller: Golden Hour

Inspired by Thailand’s iconic mango and durian sticky rice, Golden Hour is a warm, gourmand scent that’s as comforting as a golden sunset.

Opening with fresh Pandan and creamy Durian, the scent softens into soft Jasmine and Sticky Rice for a mouth-watering allure. Finishing with sweet Coconut Milk and Sandalwood, it’s every bit as sweet as it is nostalgic. Take this home to have a bottle of Thai dessert by your side.

Golden Hour retails for US$100 or ~S$129 (30ml) and is available on Siam 1928.