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Food has recently become a major theme in the beauty industry, with celebrities such as Hailey Bieber helming food trends like the “strawberry makeup” and “cinnamon cookie butter hair”.

Just when we thought that it couldn’t get more unique than the “tomato girl” makeup, popular K-beauty brand UNLEASHIA released their latest product – the Red Pepper Paste Lip Balm.

You might be wondering, “Why would anyone want their lip balm to look like red pepper paste?” Well, keep reading, because the UNLEASHIA Red Pepper Paste Lip Balm might just change your mind!

A gochujang-inspired lip balm?

UNLEASHIA Red Pepper Paste Lip Balm

Credits: UNLEASHIA

Created in collaboration with the South Korean traditional jang (sauce) brand Haechandle’s iconic Gochujang (red pepper paste), UNLEASHIA Red Pepper Paste Lip Balm leaves your lips looking plump with a natural reddish tint resembling the Cheongyang chilli pepper.

These lip balms are not only cruelty-free, but also PETA-approved vegan and made from mild plant-based moisturising ingredients rather than petroleum-based ingredients, making them extremely comfortable to wear even on sensitive lips.

UNLEASHIA Red Pepper Paste Lip Balm

Credits: UNLEASHIA

You’ll find yourself with smooth, moist, soft lips in just seven days as these lip balms are infused with 100% plant-derived butter ingredients and vegetable oils like coconut oil and rice extract to prevent moisture evaporation and remove dead skin cells.

Don’t be surprised if you feel a tingling sensation after applying this lip balm, as it’s also enriched with red pepper to plump your lips, similar to how perfectly juicy your lips look after a spicy meal of mala.

3 shades and spice levels

UNLEASHIA Red Pepper Paste Lip Balm

Credits: UNLEASHIA, @skin.cupid.uk/Instagram

If bringing the heat and volume to your lips is not enough to convince you, then you’d surely fall for its three beautiful shades in different spice levels:

No. 1 Real Spicy Recipe

UNLEASHIA Red Pepper Paste Lip Balm

Credits: @skin.cupid.uk/Instagram

This transparent lip balm appears green, but it has a clear finish and the highest plumping level of the three colours at spice level three. It imparts a lovely transparent shine to your lips while delivering a tingling sensation, confirming that your lips have been plumped up.

No. 2 Sweet & Sour Recipe

UNLEASHIA Red Pepper Paste Lip Balm

Credits: @skin.cupid.uk/Instagram

This salmon coral shade has the lowest plumping level of the three, at just spice level one, so if you have a low tolerance for tingling sensations on your lips, this is the shade for you! It’s also a great choice if you have warmer undertones!

No. 3 Delicious Spicy Recipe

UNLEASHIA Red Pepper Paste Lip Balm

Credits: @skin.cupid.uk/Instagram

With a spice level of two, this vibrant pinkish-red has the second-highest plumping level. It’s ideal for everyday makeup looks and will brighten up any complexion with its rosy hue.

Beautiful glossy finish

UNLEASHIA Red Pepper Paste Lip Balm

Credits: UNLEASHIA

The high-gloss polymer in the lip balm wraps the dispersed oil to prevent it from evaporating, giving your lips a clear shiny finish that resembles lip glosses.

To use UNLEASHIA Red Pepper Paste Lip Balm, simply twist the tube to release the desired amount and layer the balm on your lips to achieve the desired colour intensity.

Even after multiple layers, the colour remains natural and not murky with a transparent sheen, making it the ideal lip balm for all skin tones for a fresh daily makeup look.

Where to buy UNLEASHIA Red Pepper Paste Lip Balm

UNLEASHIA Red Pepper Paste Lip Balm

Credits: UNLEASHIA, @skin.cupid.uk/Instagram

As an added bonus, the UNLEASHIA Red Pepper Paste Lip Balm gift set also comes with Haechandle Gochujang Hot Pepper Paste (20g), which you can spice up any meal with.

UNLEASHIA Red Pepper Paste Lip Balm (1.9g) retails for S$13.18 at Yesstyle, and S$15.11 at Shopee. Discounts are offered at the time of writing. Tap in to see updated prices!

Featured image credits: @skin.cupid.uk/Instagram, UNLEASHIA