Urban Decay has announced that it is taking the iconic ‘Naked’ palette off the market — and we can’t believe it’s true. After all, the OG nude palette that was first released in 2010 was probably everyone’s first palette, and we really thought that this holy grail will always, always be around.
Today, we mourn the loss of our beloved original Naked palette ?? Though this parting is bittersweet, you’ll still be able to get your hands on the palette anywhere Urban Decay is sold, while supplies last. ?US: Save 50% on the original Naked Palette at UrbanDecay.com, all Urban Decay stores, and retailers where UD is sold. ? Canada: Save 50% on the original Naked Palette at UrbanDecay.ca, all Urban Decay stores, and retailers where UD is sold. ? UK: For TWO DAYS ONLY starting August 23, save 30% on the original Naked Palette at UrbanDecay.co.uk and Urban Decay stores. ? Korea: Save 50% on the original Naked Palette at Urbandecay.co.kr. Don’t see your country? Reach out to your local UD retailer for more info. https://www.urbandecay.com/storelocator #UrbanDecay #UDNaked #Makeup #Beauty
The brand announced that the 12-shade neutral palette will be sold at 50% in certain regions, until they sell out, and then they’ll be permanently taken off the market.
Urban Decay Naked is currently out of stock on the Sephora Singapore website and isn’t listed in the Urban Decay Singapore website. The other Naked palettes, such as Naked2, Naked3, and Naked Heat are still available.
This sad announcement has been shared on the front of the brand’s website and on their Instagram. Urban Decay Wende Zomnir told INSIDER that while discontinuing the palette is unfortunate, she believed it was a necessary step to move the brand forward.
“Saying goodbye to NAKED is extremely bittersweet,” said Zomnir. “It was a big moment in our history. It’s a little painful to leave your past behind, but it’s also essential to always evolve.”
On top of these online announcements, Urban Decay has also worked with Nicole Richie and a group of beauty influencers to hold a “funeral” for the palette.
The Urban Decay Naked palette has been dubbed by Forbes as the “iPhone of makeup” in 2016, and Duchess of Cambridge Kate Middleton is reportedly a fan.
Daily Vanity reached out to Urban Decay representatives in Singapore and was told that we can still get our hands on the palette anywhere at retailers where Urban Decay is sold, while stocks last. In Singapore, it’s available at all Sephora stores, online at Sephora.sg, Lazada.sg (we checked, it’s available!), and Urban Decay freestanding stores at Bugis Junction, Ngee Ann City, and VivoCity.
Psst, a little bird also told us that Sephora stores still have stocks – so grab it if you are intending to stock up!