Daily Vanity, the number one beauty media in Singapore, made waves in the beauty industry with the launch of its groundbreaking Vanity Vault.
This innovative multi-brand beauty sample vending machine offers beauty enthusiasts the unique opportunity to discover and redeem free samples from a curated selection of top-rated products.
To introduce this exciting new concept to the beauty community, Daily Vanity hosted an exclusive influencer event on 14 and 15 August 2024.
Influencers and Content Creators Gather at the Vanity Vault Event
A lineup of beauty influencers, including the likes of Mongchin Yeoh (@mongabong), Jackie Lau (@jac_ussy), Zafirah Zakaria (@zaffy14), Melvin Tseng (@melvin_tseng), and Dione Tan (@dionetyf), gathered to experience the Vanity Vault firsthand.
During the event, influencers were introduced to the Vanity Vault and given an in-depth look at the carefully curated selection of 28 products within the vending machine, featuring well-known brands like Innisfree, Paula’s Choice, and KOSÉ, as well as lesser-known gems.
Reception From Local Content Creators
L-R: @ilovebunnynet, @sherriashlee, @y.ukiii_
This concept was met with enthusiasm and surprise, as many influencers expressed their excitement about the opportunity to try out new products without committing to a full-sized purchase.
“We’re thrilled with the positive response from our influencers,” said Kristen Juliet Soh, Editorial Director at Daily Vanity. “The Vanity Vault is designed to democratise beauty and make it accessible for everyone. We believe it will revolutionise the way people discover and experience new products.”
Beyond the interactive vending machine experience, influencers were also treated to an exclusive goodie bag filled with over 18 full-sized and sample-sized products from 16 different brands.
As the Vanity Vault continues to delight beauty lovers, Daily Vanity remains committed to providing valuable insights, recommendations, and innovative experiences for the beauty community.
Visit the Vanity Vault
If you’ve yet to visit the Vanity Vault, head down to Staytion Lifestyle @ Dhoby Ghaut MRT (from now to 31 October 2024, 9am – 10pm daily) and discover your next beauty obsession!
Tap on this link to learn more.
