Discover YSL Beauty’s New Lip Stains, Score a Complimentary Gift and More at the YSL The Inks Pop-Up

Get ready to be inked in the most couture way possible. YSL Beauty is making a statement this February with a pop-up experience you won’t want to miss.

From now to 23 February 2025, ION Orchard’s L1 Atrium transforms into a bold, immersive playground where beauty lovers can explore the ultimate duality of The Inks – a new collection of hyper-pigmented lip stains.

Beyond swatching shades, this pop-up promises a sensory journey packed with thrilling experiences, exclusive gifts, and an interactive way to discover your perfect lip ink.

Here’s everything you need to know.

Discover YSL Beauty The Inks in 2 Textures

At the heart of the pop-up is YSL Beauty’s latest innovation: The Inks, available in two show-stopping finishes.

• The Inks Blur: A soft matte stain infused with ceramides and moisture-locking prickly pear extract to ensure a comfortable, weightless feel while delivering a stunning blurred effect.
• The Inks Vinyl Cream: For those who love a high-impact glossy look, this mirror-shine lip stain drenches lips in intense colour with an ultra-luminous finish.

With 20 mesmerising shades, you can switch between bold, vibrant hues or soft, wearable tones – whichever matches your beauty mood.

YSL Beauty The Inks Pop-Up Experience

@dailyvanity

@YSL Beauty’s most exclusive pop-up experience is here. Enter the world of The Inks, discover 20 high-impact shades, and indulge in luxurious exclusives. 📍 ION Orchard, L1 Atrium | 10-23 Feb 2025 🎁 Pre-register now and redeem an exclusive YSL Discovery Gift (Link in bio!) 🤫 For those who’ve purchased something, unlock a secret gift when you find the YSL man and say, “I’m ready to get inked” Tag your beauty partner-in-crime. Who’s joining you? 💋 #YSLBeauty #YSLBeautySG #YSLTheInks #beautypopup #popupsg #wheretogosg

♬ Imminent Work – DJ BAI

This curated experience is designed to immerse you in the world of couture lip colour. Here’s how to navigate YSL Beauty’s The Inks pop-up like a pro:

Step 1: Register to Begin

Scan the QR code at the entrance to register for The Inks experience. Trust us, you’ll want to sign up – there are exclusive gifts waiting at the finish line.

Step 2: The Inks Discovery

This is where the magic begins. Explore the full spectrum of The Inks, swatch the shades, and get expert recommendations from YSL Beauty consultants on which finish suits your style. Are you team blurred matte or vinyl shine?

Step 3: The Inks Experience

Take a peek into a mysterious peephole and uncover the secret behind The Inks.

Step 4: Strike a Pose

What’s a beauty pop-up without a photo moment? Step into the Instagram-worthy photo areas, strike your fiercest pose, and don’t forget to tag #YSLBeautySG when you post.

Step 5: Gift Redemption

Complete your journey and receive a complimentary YSL Beauty Discovery Gift*, which includes:

• Libre 1.2ml fragrance sample
• MYSLF 1.2ml fragrance sample
• IMG 5ml sample

*Applicable after completing The Inks experience. Limited to one per person.

Unlock the Secret Code and Win Even More

If you love a little extra exclusivity, YSL Beauty has a special challenge for those who’ve purchased something at the pop-up!

On 14 and 15 February, from 12pm to 3pm:

1. Keep an eye out for a handsome YSL ambassador carrying The Inks balloons at the pop-up area.
2. Approach him and say the secret code: “I’m ready to get inked” to receive a heart-shaped card.
3. Bring this to the redemption counter for deluxe mini sizes of your favourite YSL Beauty icons, and if you’re lucky, you might even walk away with full-sized lipstick!*

*Limited to 100 redemptions daily. First-come, first-serve.

Ready to Get Inked? Pre-Register Now

Don’t leave your YSL moment to chance. Secure your spot now by pre-registering for the pop-up and get one step closer to discovering your perfect inked look. To sweeten the deal, those who pre-register will be able to redeem an exclusive sample at the event!

Whether you’re a matte-lover or a glossy fanatic, YSL Beauty’s The Inks pop-up is the place to be this February.

YSL Beauty The Inks Pop-Up
When: Now till 23 February 2025
Where: 2 Orchard Turn, ION Orchard, L1 Atrium, Singapore 238801

This article is brought to you by YSL Beauty.

All images taken by Daily Vanity.