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This “strawberry rose milk tea” lippie from CHANEL is making its rounds on social media again – here’s why

By Zachary Lim
30 May, 2023

CHANEL’s lip products have long been lauded for their intense pigmentation and hydrating ability. Today, they have amassed a wide variety of lipsticks, glosses, and balms in all shades and forms.

Despite being an older collection, the CHANEL Rouge Allure Velvet has been gaining some traction yet again on Xiao Hong Shu. In particular, shade #63, Essentialle.

Xiao Hong Shu user 贝贝(同款看主页) took to the platform to show how she wore the “strawberry rose milk tea” shade in a flattering K-beauty fashion.

Credit: 贝贝(同款看主页)/Xiao Hong Shu

CHANEL’s Rouge Allure Velvet in Essentialle

Unlike the lined and fully-filled bold lip that CHANEL models are often seen wearing, she skilfully feathered out the edges for a soft, natural look.

Credit: 贝贝(同款看主页)/Xiao Hong Shu

This creates a fuller and plumper look, which was enhanced by the soft sheen of the velvet finish. This semi-matte finish allows for a natural appearance—not too wet, or matte.

The pigmentation and creaminess of the formula is, as expected, simply to die for. The dustiness of the pink hue offer a natural warmth and flush, without being too loud.

When worn the way she did it, it resembles the lightness of lip creams and tints.

All 20 shades of CHANEL’s Rouge Allure Velvet retails at S$62 each at CHANEL boutiques and on their online site.