Jade Yeo

With a strong background in beauty, fashion, and lifestyle media, Jade Yeo is known for her sharp editorial voice and instinct for what resonates with modern audiences. She has spent more than a decade in beauty journalism, of which, four years spent as an editor at Daily Vanity. She has played a key role in shaping content that blends trend awareness with practical, reader-first insights. Prior to this, she honed her expertise across multiple digital platforms, leading high-performing content strategies and growing audience engagement significantly. Her work reflects a deep understanding of the evolving beauty landscape, paired with a keen eye for storytelling that is both engaging and impactful.