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You’re already doing the basics right: you cleanse, tone, and moisturise conscientiously. Now, you’re ready to upgrade your skincare routine with another important step: serum.

If you find yourself asking what a serum is, and wondering which step of your routine you should be inserting it in, here’s the deal:

Think of serums as a potent shot of ingredients targeted directly into your skin.

Hydration Toning

Serums fit in right before moisturising, and unlike a moisturiser, serums have a lipid-soluble base which allows the active ingredients to penetrate deep into the epidermis instead of just the surface.

These highly-concentrated doses can address a variety of needs such as wrinkles, brightness, acne or hydration.

Hydration Serum Liquid

Hydrating serums, in particular, are packed with a high concentration of active ingredients to boost your skin’s moisture levels – something most of us who are spending so much time in air-conditioned room are going to need!

If you’re about to run out and search for the best hydrating serum across skincare brands, hold your horses. Read our list of 25 best hydrating serums first to make it easy to pick one!

snowperk No. 6 Skin Glowing & Hydrating Booster

Best Hydrating Serum Snowperk

Want to boost your skin’s hydration and amp up its glow at the same time? Now you can, with the snowperk No. 6 Skin Glowing & Hydrating Booster.

Part of a dermatologically tested, personalised skincare routine based on your snowperk iD™ (which can be obtained through a online skin assessment), snowperk Skin Glowing & Hydrating Booster is powered by 16% Damask rose extract and 25% prebiotic technology to keep all skin types moisturised and lit from within.

Like all snowperk products, the Skin Glowing & Hydrating Booster is developed and made in Singapore to ensure a high standard of quality and safety. The formula contains 100% naturally derived plant ingredients without any fragrance and colorant, making it suitable even for sensitive skin.

The booster, which features Rosality, is developed using precious Damask rose extract and clinically proven to help reduce visible signs of stress and fatigue while improving dark spots and uneven skin tone in Asian skin by up to 25% in 28 days.

Additionally, the booster contains saccharide isomerate derived from kernel corn that’s proven to effectively deliver deep hydration that lasts up to 72 hours while promoting better skin microbiome diversity for a healthy skin barrier in seven days.

Due to the highly concentrated actives in the formula, you’re advised to mix the snowperk Skin Glowing & Hydrating Booster with any of the snowperk moisturisers for best results instead of applying it directly onto the skin.

For a more accurate and personalised skincare routine, consider taking the dermatologist-tested snowperk iD™ online test which consists of 12 questions that need only two minutes to answer. Upon completion of the online assessment, you can purchase the Glow Up Starter Set (S$48.40), which comes with a money back guarantee should you not see results.

Win a personalised skincare set worth S$69!

Click here to participate

snowperk Skin Glowing & Hydrating Booster retails for S$13.20 (3ml) and S$30 (10ml) online and at Lazada. You can also consider the Illuminating Radiance Set (S$101.50, also available on Lazada) which gets you one 30g moisturiser and two 10ml boosters.

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Mei Ultra-Moist Radiance Serum

mei ultra moist radiance serum

On the lookout for a good hydrating serum that absorbs quickly and doesn’t leave an uncomfortably sticky residue?

Stop the search and add Mei Ultra-Radiance Moist Serum into your daily skincare routine.

This serum has an almost water-like texture and contains hyaluronic acid in not one, but seven molecular sizes to quench parched skin within mere hours and provide intense hydration to different layers of the skin.

On top of that, the formula also features 5% mandelic acid to help brighten up the complexion, smooth out fine lines and wrinkles, tackle acne, and refine pores.

Mei Ultra-Moist Radiance Serum retails for S$140 online.

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SK-II R.N.A Power Radical New Age Essence

Designed to deliver lasting hydration and radiance, SK-II’s R.N.A Power Radical New Age Essence has a rich, creamy texture that sinks into your skin fast without leaving a sticky, tacky residue.

The potent serum is formulated with its unique RNArchitect Complex to target fine lines that are caused by dryness for healthy, youthful-looking skin.

It is also powered by SK-II’s signature PITERA™, a natural bio-ingredient that contains over 50 micronutrients such as vitamins, minerals, amino acids, and organic acids. This proprietary ingredient conditions the skin, strengthens your skin’s barrier, and prevents surface damage to revitalise your complexion.

Our skin’s natural processes can be slowed down by environmental stress and ageing, which is why the formula also contains Carob Seed Extract to give our skin a boost and restore its elasticity.

If you’re looking to start an anti-ageing regimen, this serum will make an ideal addition to your routine. Use the SK-II R.N.A Power Radical New Age Essence twice daily to unveil youthful, healthy-looking skin in no time.

SK-II R.N.A Power Radical New Age Essence retails for S$156 (30ml), S$233 (50ml), and S$320 (75ml) at SK-II’s website, Lazada, Sephora, and all SK-II counters islandwide.

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Elixir Non Invasive Hyaluronic Acid Skin Booster

Hydrating Serum S Elixirr

Hydration in a vial, this skin booster is formulated with Sodium Hyaluronate (the sodium salt of Hyaluronic Acid) and has a lower molecule size, which allows it to easily penetrate skin even when applied topically. This means it works just like an injectable hyaluronic acid – but without all that pain, cost, and downtime!

A key feature of Sodium Hyaluronate is its ability to hold over 1000 times its weight in water – this hydrating property makes it an excellent ingredient to moisturise the skin, while helping to reduce water loss. Did we also mention it repairs the skin’s protective barrier, while improving skin texture and pore size?

You’ll be on your way to brighter and baby-soft glowing skin in no time at all. Bonus points for this serum which is safe for all skin types, including sensitive skin!

The Non Invasive Hyaluronic Acid Skin Booster retails at S$35 and is available here.

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Avene Hydrance Optimale Hydrating Serum

Hydrating Serum Eau Thermale

Like all of Avene’s products, this serum uses their signature thermal spring water (which has been used for centuries for its naturally restorative properties) from France as the base ingredient. The formula is oil-free and non-comedogenic, so it blends into the skin, leaving it moisturised and refreshed.

The best part? This serum works to prevent moisture loss and keeps skin hydrated for up to 24 hours, making this an all-round great pick for dry skin!

Hydrance Optimale Hydrating Serum retails at S$62 and is available here.

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Farmacy Honeymoon Glow

Hydrating Serum Farmacy

Working while you sleep, this three-in-one night serum hydrates and clarifies dull skin. A first of its kind, this serum is formulated with a 14% AHA/BHA/flower acid blend that effectively resurfaces dull skin to help reveal a healthy-looking complexion. The honey and hyaluronic acid it contains also ensures skin is never dry or over-stripped of moisture.

Now who doesn’t like that post-honeymoon glow?

Honeymoon Glow retails at S$85 and is available here.

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Instanatural Hyaluronic Acid Serum

Jam-packed with antioxidants, this serum delivers intense hydration and moisture to the skin. It offers cooling nourishment and uses Jojoba Oil to soothe the skin while Vitamin C and Hyaluronic Acid brighten the skin and visibly reduce fine lines, wrinkles and discolouration.

Hyaluronic Acid Serum retails at S$4.81 and is available here.

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Neutrogena Hydroboost Capsule In Serum

Source: https://www.inishpharmacy.com/

It’s gonna be a moisture party with this product which combines a pearl serum with anti-oxidant capsules to instantly moisturise and protect skin against recurring dryness. The serum contains purified Hyaluronic Acid which acts as a self-hydrating system for your skin, while the anti-oxidant capsules power-charge the serum with Vitamin E when the pump is pressed, to energise and boost the look of dull skin.

Hydroboost Capsule In Serum retails at S$24.90 and is available here.

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Skin Inc Ceramide Serum

Hydrating Serums Skin Inc

Soothe dehydrated, rough, and eczema-prone skin with the four different types of ceramides featured in this one serum. The ceramides (fat molecules that help the skin retain moisture) work together to strengthen your skin’s protective barrier and the patented Japanese seaweed encapsulation technology allows for an effective delivery of pure, potent ingredients that are suitable even for sensitive skin.

Ceramide Serum retails at S$68 and is available here.

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Dear, Klairs Rich Moist Soothing Serum

Hydrating Serum Dear Klair

Made to soothe sensitive skin, this serum contains a fortifying blend of organic ingredients, including celery, carrot root, and broccoli extract. Without compromising on the delicate nature of your skin, the Rich Moist Soothing Serum deeply hydrates the skin and lowers the surface temperature to give you that smooth radiant glow.

Rich Moist Soothing Serum retails at S$28.15 and is available here.

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Drunk Elephant B-Hydra Intensive Hydration Serum


Hydrating Serums Drunk Elephant


Uniquely formulated with pro-vitamin B5 and pineapple ceramide, this serum has a light gel consistency that helps with keeping moisture on your skin intact. Providing continuous hydration for 24 hours, expect any uneven texture and fine lines to be less visible, making your skin look more youthful. Great for all skin types, this bio-compatible formula penetrates skin efficiently, without disrupting its balance.

B-Hydra Intensive Hydration Serum retails at S$74 and is available here.

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Mario Badescu Herbal Hydrating Serum

Hydrating Serum Mario Badescu

Give your regular skincare routine a boost of hydration with this soothing oil-free serum. It’s formulated with ginkgo and ginseng extracts, plus skin-nourishing Ceramides to provide water-based hydration and soften your skin without leaving that greasy reside we all hate. You can wear this alone or on top of your favourite moisturiser for radiant, but never oil complexion.

Herbal Hydrating Serum retails at S$44 and is available here.

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DERMAdoctor Wrinkle Revenge Ultimate Hyaluronic Serum

Hydration Serum Derma Doctor

No one really likes anything intensive unless it’s an intensive moisturiser right?

Hydration in a bottle, this promotes an exceptionally refreshed and supple appearance. Enhanced with pomegranate and white tea extracts, this serum helps quench parched, mature, or environmentally challenged skin. It rapidly infuses advanced moisture-binding ingredients to rescue skin from signs of ageing and replenishes radiance from the inside out.

Wrinkle Revenge Ultimate Hyaluronic Serum retails at S$57.80 and is available here.

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Skinceuticals Hydrating B5 Gel

Hydrating Serum Skinceuticals

Winner of over 20 beauty awards, this serum works on replenishing nutrients the skin needs to feel smooth and appear younger. By providing optimal hydration without clogging the pores, it leaves the skin feeling smooth and supple. It’s also ideal for all types of skin, including acne-prone skin!

Hydrating B5 Gel retails at S$129.90 and is available here.

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Image Vital C Hydrating Anti-Aging Serum

Serums Image

Like the name suggests, this multi-action serum targets two issues – ageing and hydration concerns. Formulated with Vitamins A, C & E along with highly powerful anti-oxidants, it helps nourish & rejuvenate dull, dry & tired skin. This serum works towards protecting your skin against oxidative damage while supporting collagen production. What this means is, you’ll be left with moisturised skin with the appearance of wrinkles reduced!

Vital C Hydrating Anti-Aging Serum retails at S$86.50 and is available here.

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Pai Back To Life Hydration Serum

Hydration Serum Pai

Banish dryness and dehydration with this deeply moisturising formula, suitable for sensitive and dry skin types. Formulated with Hyaluronic Acid, a blend of three antioxidant-rich Australian berries to strengthen the moisture barrier and prevent water loss, and coconut extract which softens the skin, you’re sure to be left with a supple and healthy complexion.

Back To Life Hydration Serum retails at S$75 and is available here.

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Sunday Riley Travel JUNO Antioxidant + Superfood Face Oil

Hydrating Serum Sunday Riley

A sip of green juice for your skin, this skin-fortifying powerhouse deeply nourishes with critical antioxidants, vitamins A & C, essential amino acids, omegas 3, 6, & 9, and naturally soothing agents. It absorbs instantly, leaving the skin protected, and baby-soft!

Travel JUNO Antioxidant + Superfood Face Oil retails at S$49.44 and is available here.

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Derma-E Vitamin C Concentrated Serum

Hydrating Serum Derma E

The Vitamin C Concentrated Serum, Hyaluronic Acid renews your skin beautifully by using a stabilised form of vitamin C that is less likely to degrade than non-stabilised vitamin C. Along with the intensely moisturising Hyaluronic Acid, your skin will be protected from environmental stresses, which can help prevent the signs of ageing!

Vitamin C Concentrated Serum retails at S$27.26 and is available here.

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Allies of Skin Triple Hyaluronic Antioxidant Hydration Serum

Hydrating Serums Aos

This supercharged hydration and repair serum almost immediately plumps the skin with a potent shot of moisture and nutrients. It hydrates, strengthens, and brightens the skin with its three forms of Hyaluronic Acid – supported by multiple antioxidants, peptides, and stem cells to rebuild the skin barrier. Over time, you’ll find your skin retaining moisture better and having that hydrated glow to improve the visible signs of premature ageing.

Triple Hyaluronic Antioxidant Hydration Serum retails at S$105 and is available here.

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L’Oreal Revitalift Derm Intensives 1.5% Pure Hyaluronic Acid Serum

Hydrating Serum Loreal

A bottle of this drugstore serum is sold once every minute in the U.S! This bestseller serum absorbs quickly into the skin without leaving behind a sticky feel. With consistent use across a week, the skin becomes visibly hydrated and plumped with a more bouncy and firm feel.

Revitalift Derm Intensives 1.5% Pure Hyaluronic Acid Serum retails at S$23.94 and is available here.

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Caudalie Vinosource SOS Thirst-quenching Serum

Hydration Caudelie

Rapid drying, light, and refreshing, this moisturising serum stimulates the internal hydration mechanisms and restores optimum hydration levels. It also continually diffuses water deep within the skin to restore the moisture balance.

Enriched with soothing organic grape water, plumping hyaluronic acid, and packed with antioxidants, allow your skin that radiant dewy look you absolutely deserve!

Vinosource SOS Thirst-quenching Serum retails at S$59 and is available here.

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Aesop Lightweight Facial Hydrating Serum

Hydrating Serum Aesop

If you have oily skin, don’t be too quick to turn away from serums just yet. Active botanical extracts of Ylang Ylang and Panthenol in this serum work to balance and regulate excess sebum production. With its super-light, watery texture that sinks rapidly into skin, this serum instantly quenches thirsty skin with long-lasting, nourishing moisture. The base is formed with pure Aloe Vera juice and is suitable for combination, oily, and even reactive skin.

Lightweight Facial Hydrating Serum retails at S$87 and is available here.

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Pixi Hydrating Milky Serum

Serum Pixi

Give your skin a revitalising skin boost with the Hydrating Milky Serum which improves skin elasticity by hydrating and protecting the skin. Its texture is similar to a lotion’s – silky, smooth, and lightweight. Formulated with Rose Flower Extract, Jojoba Oil and Aloe Vera, you can expect a burst of hydration without a heavy feel!

Hydrating Milky Serum retails at S$36 and is available here.

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First Aid Beauty Ultra Repair Hydrating Serum

Hydrating Fab

A little goes a long way with this water-based serum that caters for all skin types. A cocktail of Hyaluronic Acid, Collodial Oatmeal, Aloe Leaf Juice, Collagen, and anti-ageing Peptides work to penetrate your parched skin deeply, locking in moisture, while minimising the appearance of fine lines and wrinkles. Look forward to the allover healthy-looking complexion you’ll be left with!

Ultra Repair Hydrating Serum retails at S$59 and is available here.

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Clarins Double Serum

Hydrating Serum Clarins

This multi-tasking serum is great for boosting your moisture levels and is also a powerful age concentrate. It’s enriched with plant extracts to stimulate five vital functions: hydration, nutrition, oxygenation, regeneration and protection. This serum mimics the skin’s natural water and oil content to promote a balanced, healthy-looking complexion.

Double Serum retails at S$170 and is available here.

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