If you’re one of those who prefer beauty products that use natural ingredients, now you have another option. L’Oreal Paris will be launching the Botanicals Fresh Care, a new, premium hair care brand that uses only botanical ingredients extracted using natural methods.

From ingredient selection to manufacturing methods, Botanicals Fresh Care adheres to a demanding set of specifications when it comes to sourcing, extraction of raw materials, and packaging. In fact, to make sure that the environmental impact of Botanicals Fresh Care products are kept to the minimal, the bottles are made from 100% recycled and recyclable materials.

All ingredients used are sourced and harvested in France. Four key ingredients that are infused in the products are: Coriander, Geranium, Safflower and Camelina, all of which don’t just have proven effects on hair, but are also biodegradable and renewable in nature. You can also expect to find the products from Botanicals Fresh Care free from silicones, parabens, and colourants; but don’t worry about them not feeling as great on your hair, instead of silicones, the products are formulated with a coconut and soy-based botanical complex that can protect hair the same way silicones do, but offer a gentler, and more natural and light touch.

Botanicals Fresh Care currently has four ranges:

1. Coriander Strength Source for weak, thinning hair: Includes a Shampoo (SGD17.90), Conditioner (SGD15.90), Masque (SGD19.90), and Strength Potion (SGD23.90).

2. Geranium Radiance Remedy for coloured hair: Includes a Shampoo (SGD17.90), Conditioner (SGD15.90), Masque (SGD19.90), and Shine Vinegar (SGD21.90).

3. Safflower Rich Infusion for dry hair: Includes a Shampoo (SGD17.90), Conditioner (SGD15.90), Masque (SGD19.90), and Softening Pomade (SGD21.90).

4. Camelina Smooth Ritual for frizzy, unruly hair: Includes a Shampoo (SGD17.90), Conditioning Balm (SGD15.90), Masque (SGD19.90), and Leave-In Cream (SGD21.90)

How is the Botanicals Fresh Care range of products?

At the media preview, I tried the Coriander Strength Source range at a wash-and-blow session. It left my hair feeling light and “airy”, and looking less limp and more lively. I also like that while it has a scent, thanks to the natural scented oils that are in the formula, it isn’t overwhelming. The natural, botanical scent the products left on my hair is subtle, and very pleasant.

Botanicals Fresh Care will be available at all Watsons, Guardian, Sasa, and selected Fairprice, Cold Storage and Giant outlets from end July 2017. The collection is available for pre-sale on Lazada.sg between 12-23 June.

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About the Author
Kristen Juliet SohIn her 30s, Kristen Juliet Soh is the editorial director of Daily Vanity, and has spent more than a decade in the field of journalism and content stra...Read More

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