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We often look to YouTube to find out what are the best beauty products used and loved by real women. And if you’ve been following YouTubers, one brand will certainly be familiar to you: Max Factor.

Frequently raved about by YouTubers as a drugstore brand that works just as well – if not better – than luxury brands, Max Factor has a range of cult favourites that many women can’t live without. Such as this foundation:

Now, get ready for the good news: Max Factor is finally in Singapore! (Oh, and read on till the end to find out how you can win some goodies from Max Factor!)

So, who is Max Factor?

Mr. Max Factor, the founder of the brand, was a make-up artist and inventor of several iconic beauty products that you use today. He has also been responsible for creating signature looks on Hollywood celebrities, including Marilyn Monroe.

Founded in 1909, the brand continues to be a master in make-up artistry, and uses its rich experience to create products that are loved by beauty enthusiasts (evident from raves on YouTube!) and make-up artists alike.

What should you try from Max Factor?

The great news is that the well-loved brand offers affordable products! Now that they’re available in Singapore, you should certainly add a few of their hero products into your make-up arsenal, and find out for yourself what the buzz is all about.

Not sure where to start? We recommend these amazing products:

1. Face Finity 3-in-1 Foundation

The Max Factor Face Finity 3-in-1 Foundation (SGD29.90) doesn’t just deliver a natural-looking, flawless finish, it also works as a primer and concealer – and we’ll never say no to time-saving solutions that help us look effortlessly good!

The foundation finishes matte, and has a buildable, long-lasting coverage that everyone desires. You’ll also be pleased to know that it is available in 10 different shades, a wide selection that you don’t always see in drugstore foundations.

2. Colour Elixir Velvet Mattes Lipstick

Matte lips are the order of the day, but it can be extremely difficult to find one with great colour payoff without leaving your lips looking like prunes.

If you’re still on the lookout for the perfect matte lipstick that will save your (every)day, look no further than the Colour Elixir Velvet Mattes Lipstick (SGD20.90). Instead of traditional powders, these lipsticks contain reflective pigments to create the matte look that is comfortable and moisturising. Its unique formula also enables smooth application, and leaves your lips feeling soft and smooth. This is available in six gorgeous shades.

3. Crème Puff Blush

Often underrated, blush can give the finishing touch to your look so you look more radiant.

If you know the importance of a good blush, consider the Crème Puff Blush. Made with ultra-light, micronised pigments, this blush has a subtle, buildable formula that gives you a brilliant, healthy-looking glow. This is available in four shades.


3 things you may not know about Max Factor

1. Invented “make-up”

The word “make-up” is invented by Max Factor in 1920! He introduced Society Make-up to allow the regular women to emulate the looks of their favourite movie stars.

2. Created first lip gloss

Love lip gloss? The first was created by Mr. Max Factor in 1928 to provide a beautifully glossy look on the lips of movie stars on film. It was called “Lip Pomade” then.

3. Publicised concealers

Concealers have been a secret exclusive to film-making, until Erace, a stick concealer, was launched by Max Factor in retail stores in 1954, making it a publicly known product.

Max Factor is now available in Singapore, exclusively in selected Watsons stores and www.watsons.com.sg/Maxfactor.

We have a Max Factor Christmas gift for you!

Want to walk home with a Max Factor products? Have a chance to win it in two simple steps:

1. In the Facebook comments plugin below, share with us which of the three featured products you’d like to try most and why. Remember to add the hashtags #effortlesslyglam #maxfactor!

2. Like and share this post

We’ll be picking our favourite answers as the winning entries. Five winners will receive a gift that includes the favourite product they’ve named!

This article is brought to you by Max Factor.