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If you care for your hair, chances are you already have a bottle of hair oil sitting on your vanity, which you use religiously every day. If this sounds like you – we have good and bad news.

You want the bad news first? Alright. Hair oils are passe. It’s so 2016. And it’s time to reconsider it.

The good news: you have an even better option now. The word in the industry is that Serum-in-Oil is the new “it product” that everyone should have in their beauty stash.

Why should you switch to Serum-in-Oil?

You used to love hair serums, but they are only able to give the appearance of shine, without really nourishing your hair. So you decided that hair oil is your new love. While hair oil is great at nourishing hair and giving it a shiny appearance, it is not without its problems – many of us have had enough of its icky greasiness and heaviness it tends to leave behind.

The Serum-in-Oil, on the other hand, gives you the best of both worlds. With a texture that’s more similar to a serum but providing the rich nourishment that hair oils are known for, Serum-in-Oil may be lightweight but certainly great for heavy duty; even if your hair is damaged or processed, it is able to deliver results.

And the one that we’ve heard hairstylists raving about? The new Dove Advanced Hair Series Regenerate Nourishment Serum-in-Oil.

20 of the top hairstylists in Singapore have given this Serum-in-Oil a shot and they have nothing but rave reviews for it. They highly recommend this product and here are what some of them had to say.

“The unique combination of oil and serum works hand-in-hand to penetrate, nourish, and restore hair… results are amazing, and you’ll know it from the first try.” Juno, Creative Director, Artica

“Dove Serum-in-Oil is really good for damaged and frizzy hair, making hair easy to handle, and calming it down. It is not oily, and makes your hair shiny and strong.” Louie Ahn, Art Director, Salon B

“It is a lightweight product that makes our hair soft and easy to manage. It can help to reduce breakage and fix our hair cuticles.” Don Lee, Leading Stylist, Monsoon (Novena)

We’re not just going to take their word for it

We decided to put it to the test. 29-year-old Angela is a Senior Executive at Daily Vanity. She has recently bleached her hair and because of it, her hair can look a little dry and unhealthy. It is also more prone to frizz.

Let’s see what the Dove Advanced Hair Series Regenerate Nourishment Serum-in-Oil can do for her.

1. Unlike hair oils, it’s lightweight and non-greasy

Dove Serum-in-Oil contains more natural oils than other high-end products. It’s lightweight and makes hair airy, and works even better than some of the high end oil treatments I’ve tried before.

Addy Lee, Founder, The Monsoon Group

What do we think?

Angela dispensed just two pumps of the product and warmed it up between her palms.

Then, she gently ran her fingers through her hair and pressed her palms especially onto the ends of her hair where it’s usually most unruly.

Angela says: My hair doesn’t feel weighed down by the Serum-in-Oil; the product feels lightweight and easy to apply. I don’t see any greasy streaks that are sometimes seen when I use hair oils. The product is thoroughly absorbed right after application, leaving behind no greasy residue.

2. It gives instant results, and hair looks smoother and shinier

This product is great for chemically-treated hair and works well to nourish hair. You only need 2-3 drops; a little goes a long way.

Jacqueline Chang, Founder, Prep Luxe 

What do we think?

As for Angela’s hair, it feels significantly smoother and softer, much like the kind of feeling she gets after she has gone for a hair spa – except that it took her only one minute to achieve the same effect.

Seeing is believing. Check out these before-and-after photos.

Angela says: It makes my hair more manageable. Compared to hair serums that I used in the past, my hair feels more nourished and hydrated. It also looks shinier than before.

3. It smells incredibly good

I like that the product is light and easy to apply… the fragrance stays in the hair, giving it a nice smell for long hours.

Celia Tham, Creative Director, Bloc+

What do we think?

We’ll say a resounding “yes” to what these hairstylists have said.

Will we recommend it?


The obvious benefit that Angela experienced is how it helps to keep hair frizz-free and smoother. Its ease of application and absorption also gives it a clear edge over other hair oils in the market that may feel heavy, greasy, and uncomfortable.

With all the benefits it could deliver for your hair, this is essentially everything that you need in a hair treatment – and more. We aren’t surprised that even professional hairstylists rave about it!

Swap to Dove Serum-in-Oil now and get rewarded!

Click here to receive $4 off your very own Dove Serum-in-Oil!

The technology behind the Dove Advanced Hair Series Regenerate Nourishment

The Dove Serum-in-Oil is part of the Dove Advanced Hair Series Regenerate Nourishment family, which also consists of a shampoo and conditioner. This hair care range is made with Red Algae, one of most resilient plants found in nature.

Red Algae lives in the intertidal zone, which means it needs to be resilient to various stresses, such as dehydration, large changes in temperature, and changes in water salinity.

Red Algae are well known for these properties:

  1. Strong moisture retention properties
  2. Resilience brought about by the ability to maintain the “native” folding state of proteins

These two key properties make it the ideal ingredient to help restore damaged hair.

This article is brought to you by Dove.